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Internship, Full-time
bachelor degree, postgraduate degree
Posted 21d ago
~40 hrs/week
Responsibilities
Support the planning and promotion of PUBG Mobile's WOW UGC mode and execute marketing campaigns for the Western Europe market. Coordinate with external vendors for content production and perform post-campaign analysis to optimize business growth.
Requirements
Candidates should be undergraduate or postgraduate students in Marketing, Communication, Business, or related fields with a passion for battle royale games. Strong execution, communication, and multitasking skills are required to operate in a fast-paced environment.
Full job description
Business Unit
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world. Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
What the Role Entails
This role serves as the PUBG Mobile WEU markets focusing on PUBG Mobile WOW (UGC Maps) mode planning, campaign execution, social & community support. The position supports WOW Mode planning and related local market projects, deeply understands mobile shooter & Gen Z users, and collaborates cross-team to drive social amplification, performance tracking, and business growth for PUBG Mobile in WEU region.
Support the gameplay promotion planning for PUBG Mobile’s WOW module, conduct regular alignment and communication with headquarter, oversee creator partnership programs, and deliver actionable suggestions for map‑mechanics planning to optimize module popularity among Western‑European players.
Assist on execution of marketing campaigns in the Western Europe market and coordinate with external vendors, includingassisting in creative scriptsand content production, participating in on-site execution for shootings or offline activities when required, to ensure all content aligns closely with in-game features and matches local user preferences.
Post-campaign analysis, including execution review, highlights, performance metrics, and key learnings. Organize and manage marketing assets, data, and project documentation.
Support procurement processes, includingvendor contracting and quotation follow-ups and documentation.
Who We Look For
Passionate about gaming, familiar with battle royale or shooter mobile games.
Undergraduate or postgraduate student majoring in Marketing, Communication, Gaming, Business, or related fields.
Strong execution skills with good communication, coordination, and reporting abilities; detail-oriented and responsible.
Strong interest in marketing campaigns, brand collaborations, and cross-cultural marketing; able to adapt to a fast-paced, multi-tasking environment.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Related keywords
PUBG MobileUGC MapsWOW ModeGen ZBattle RoyaleShooter GamesWestern Europe MarketCreative ScriptsMarketing AssetsProcurementTencent GamesEsportsDigital Life ExperiencesCross-platform Entertainment
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
Offices: Tencent Seafront Towers, Nanshan District, Shenzhen, Guangdong, CN · 26th Floor, Mondriaan Tower, Amstelplein 54, Amsterdam, 1096 BC, NL · 8 T One Building, 10th,11th and 12th Floor (Unit 4-5), Soi Sukhumvit 40, Sukhumvit Road, Phra Khanong, Khlong Toei, Bangkok, 10110, OO · Suite 02 & 03, Level 17, Centrepoint South Tower,Mid Valley City, Lingkaran Syed Putra, Kuala Lumpur, MY · 2747 Park Blvd, Palo Alto, California 94306, US
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
Offices: Tencent Seafront Towers, Nanshan District, Shenzhen, Guangdong, CN · 26th Floor, Mondriaan Tower, Amstelplein 54, Amsterdam, 1096 BC, NL · 8 T One Building, 10th,11th and 12th Floor (Unit 4-5), Soi Sukhumvit 40, Sukhumvit Road, Phra Khanong, Khlong Toei, Bangkok, 10110, OO · Suite 02 & 03, Level 17, Centrepoint South Tower,Mid Valley City, Lingkaran Syed Putra, Kuala Lumpur, MY · 2747 Park Blvd, Palo Alto, California 94306, US