New York, New York, United States · Hybrid
$140k–$155k/yr
**Swayable is in office 3x a week in Williamsburg, Brooklyn About Swayable: Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising conte…
Skills: Demand Generation, Marketing Operations, HubSpot Administration, Account-Based Marketing, Email Marketing
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Design and execute multi-channel campaigns to create and convert high-intent pipelines aligned with revenue targets. Manage the HubSpot architecture, marketing technology stack, and integrate AI advancements to optimize targeting and internal workflows.
Requires 7-10+ years of experience in demand generation and marketing operations with a proven track record of driving measurable revenue. Must possess deep HubSpot expertise and the ability to build structured programs from scratch in a fast-paced environment.
Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising content on it. We are a 50-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (JP Morgan Chase, Airbnb, Paramount Pictures), technology companies (Anthropic, Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy campaigns (e.g. on climate, human rights and elections).
Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.
We are looking for a high-performing, fast-learning Director of Demand Generation and Marketing Operations to build a system that consistently creates, captures, and converts high-intent pipelines from companies that fit our ideal customer profile. Working closely with Revenue Operations and Sales, you will design the full inbound system spanning campaign execution, HubSpot architecture, ABM programs, email marketing, and funnel reporting. Staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity.
This is a foundational, high-ownership role for someone who has built demand gen functions before, is comfortable being hands-on in the tools, and knows how to create structure, move fast, and tie every program back to pipeline. The Head of Demand Generation will report directly to our Chief Marketing Officer.
Benefits:
Swayable is an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.
Measuring impact of the world's most important content
Swayable | Persuasion Intelligence. Swayable is a creative pre-testing platform that measures how ads and messages will perform before they launch. Swayable helps major brands like AirBnB, Amazon, Meta, Paramount, T-Mobile, and Uber determine which concepts will be most effective, and with whom. The company applies robust data science and Randomized Controlled Trial (RCT) methodology to creative testing. This allows marketers to isolate the persuasion of each asset, and drill into custom audience segments - with data from thousands of participants in 24 hours. Save money and increase the impact of communications by understanding what works - with Swayable’s Persuasion Intelligence platform. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. https://www.swayable.com/
Offices: New York, NY, US · San Francisco, CA, US
Measuring impact of the world's most important content
Swayable | Persuasion Intelligence. Swayable is a creative pre-testing platform that measures how ads and messages will perform before they launch. Swayable helps major brands like AirBnB, Amazon, Meta, Paramount, T-Mobile, and Uber determine which concepts will be most effective, and with whom. The company applies robust data science and Randomized Controlled Trial (RCT) methodology to creative testing. This allows marketers to isolate the persuasion of each asset, and drill into custom audience segments - with data from thousands of participants in 24 hours. Save money and increase the impact of communications by understanding what works - with Swayable’s Persuasion Intelligence platform. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. https://www.swayable.com/
Offices: New York, NY, US · San Francisco, CA, US
