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STRUCK

Senior Brand & Experience Strategist

Salt Lake City, Utah, United States · On-site

Senior

We Need... A Senior Brand & Experience Strategist who understands that great strategy starts with people. You are endlessly curious about how businesses grow, how brands earn relevance, and how experiences shape behavior…

Skills: Brand Positioning, Messaging Architecture, Audience Definition, Customer Experience Strategy, Journey Mapping

Senior Brand & Experience Strategist

STRUCK

Salt Lake City, Utah, United States • On-site

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Senior

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  • Full-time
  • Posted 6d ago
  • ~40 hrs/week

Responsibilities

Lead strategic discovery and research to develop brand positioning, messaging frameworks, and customer journeys for complex client engagements. Collaborate with cross-functional teams to translate research insights into actionable strategies and creative briefs.

Requirements

Requires 5+ years of strategy experience in an agency or consulting environment with a proven track record of leading multidisciplinary projects. Must possess expertise in insight synthesis, workshop facilitation, and both qualitative and quantitative research methodologies.

Full job description

We Need...

A Senior Brand & Experience Strategist who understands that great strategy starts with people. You are endlessly curious about how businesses grow, how brands earn relevance, and how experiences shape behavior. You connect research, insight, creativity, and business objectives to uncover opportunities that move clients forward.

You Are...

  • Insight-driven. Research isn't a phase—it's how you think. You uncover patterns, identify opportunities, and transform information into actionable strategies that inspire teams and clients alike. This builds on STRUCK's emphasis on insight-led, human-centered strategic thinking.
  • Human-centered. You naturally balance customer needs, business goals, and brand aspirations to create experiences that matter.
  • A strategic lead. You confidently own strategy for major client engagements, guide discovery, and help teams navigate complex business challenges while bringing others along in the process.
  • A facilitator. You know how to bring diverse perspectives together, lead collaborative workshops, and build alignment around opportunities and priorities.
  • A systems thinker. You connect brand, experience, messaging, positioning, customer journeys, and measurement into cohesive strategic frameworks.
  • A collaborator. You enjoy working alongside designers, writers, architects, producers, technologists, and client partners, believing the best ideas emerge together.
  • Curious by nature. You stay informed on emerging technologies, consumer behavior, AI-enabled research, innovation, and cultural shifts because understanding what's next is part of your craft.

You Will...

  • Lead strategic discovery and research for complex client engagements.
  • Develop brand positioning, messaging frameworks, audience definitions, customer journeys, and strategic recommendations.
  • Plan and facilitate client workshops, stakeholder interviews, and collaborative working sessions.
  • Design and execute primary and secondary research initiatives.
  • Synthesize qualitative and quantitative research into compelling insights and actionable recommendations.
  • Develop creative briefs, experience strategies, and strategic frameworks that guide cross-functional teams.
  • Partner closely with Creative Directors, Client Partners, Designers, Architects, and Producers throughout project lifecycles.
  • Help shape new business opportunities by contributing strategic thinking during pitches and discovery conversations.
  • Continue evolving STRUCK's strategy processes, templates, methodologies, and thought leadership.
  • Identify opportunities to integrate emerging research methods, AI tools, and innovation practices into our strategic work.

You Have...

  • 5+ years of experience in strategy within an agency, consulting, innovation, or brand environment.
  • Proven experience leading strategy for complex brands and multidisciplinary projects.
  • Expertise in:
    • Brand positioning
    • Messaging architecture
    • Audience definition
    • Customer experience strategy
    • Journey mapping
    • Workshop facilitation
    • Insight synthesis
    • Strategic recommendations
  • Experience conducting both primary and secondary research using qualitative and quantitative methodologies.
  • Exceptional presentation, storytelling, and communication skills.
  • The ability to simplify ambiguity into compelling narratives and actionable plans.
  • Experience collaborating across creative, digital, experiential, and physical environments.
  • A strong appreciation for design, storytelling, user experience, and business strategy.

Struck is an equal opportunity employer (EOE).  We’re always looking for talented folks with diverse skill sets and even more diverse backgrounds. How you approach a problem is defined by your own personal history, and better solutions come from harnessing the talents of a diverse team with rich, unique histories of their own.

 

Related keywords

Brand StrategyExperience StrategyHuman-Centered DesignCustomer Journey MappingAI-Enabled ResearchMessaging FrameworksStrategic DiscoveryInsight-Led ThinkingCross-Functional CollaborationBrand RelevanceConsumer BehaviorInnovation PracticesStakeholder InterviewsQualitative ResearchQuantitative ResearchStrategic Recommendations

About STRUCK

LinkedInVisit site

Working with brands ready to be transformed.

Industry
Advertising Services
Company size
51-200 employees
Founded
1995
Headquarters
Salt Lake City, UT
LinkedIn followers
7,868

STRUCK works with companies ready to transform their brands, partnering at key inflection points to boost brand awareness, engagement, and growth. Rebranding, repositioning, and fundraising preparation are particular areas of expertise. STRKTR is a service offering of STRUCK, dedicated to creating distinct physical spaces that turn brands into experiences.

Offices: 257 E 200 S, Suite 150, Salt Lake City, UT 84111, US

advertisingdesigninteractivemarketingvisual brandingmotion graphicsstrategymobileenvironmental designUX
View all jobs at STRUCK

About STRUCK

LinkedInVisit site

Working with brands ready to be transformed.

Industry
Advertising Services
Company size
51-200 employees
Founded
1995
Headquarters
Salt Lake City, UT
LinkedIn followers
7,868

STRUCK works with companies ready to transform their brands, partnering at key inflection points to boost brand awareness, engagement, and growth. Rebranding, repositioning, and fundraising preparation are particular areas of expertise. STRKTR is a service offering of STRUCK, dedicated to creating distinct physical spaces that turn brands into experiences.

Offices: 257 E 200 S, Suite 150, Salt Lake City, UT 84111, US

advertisingdesigninteractivemarketingvisual brandingmotion graphicsstrategymobileenvironmental designUX
View all jobs at STRUCK

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