Beijing, Beijing, China · Hybrid
Sportserve forms part of a remarkable group of sports betting and sportsbook technology companies, focused on delivering first class sports betting and casino experiences for our clients worldwide. Since launching our gl…
Skills: Lead Generation, Growth Marketing, Influencer Marketing, Affiliate Marketing, Digital Marketing
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Identify and scale innovative lead generation channels and traffic sources to drive customer acquisition in the Chinese market. Build and manage relationships with influencers, KOLs, and strategic partners while analyzing campaign performance.
Requires a native or fluent Chinese speaker with high English proficiency and deep knowledge of China's digital landscape and social media trends. Experience in lead generation or growth marketing is required, with a strong preference for iGaming or sports-betting industry knowledge.
We are looking for a highly motivated and digitally savvy Lead Generation Specialist to help drive customer acquisition and growth across the Chinese market.
This is not a traditional marketing role. We are looking for someone who lives and breathes digital trends, understands how audiences consume content today, and can identify new opportunities to generate traffic, engagement, and customer acquisition through emerging channels.
The successful candidate will have a strong understanding of China's digital landscape, including social media trends, influencers, content creators, apps, online communities, and new acquisition channels. They will be responsible for identifying, testing, and scaling innovative lead generation initiatives while working closely with marketing, commercial, and product teams.
Research and identify new traffic sources, customer acquisition channels, and emerging digital trends.
Monitor and analyse social media platforms including TikTok, Facebook, Instagram, YouTube, Telegram, Zalo, and other relevant local channels.
Identify trending influencers, content creators, communities, and key opinion leaders (KOLs) that can support customer acquisition objectives.
Develop and execute lead generation campaigns focused on driving qualified traffic and user growth.
Build relationships with influencers, affiliates, content creators, and strategic partners.
Stay ahead of emerging trends, viral content, and new platforms that can be leveraged for customer acquisition.
Analyse campaign performance and make data-driven recommendations for optimisation.
Work closely with acquisition marketing teams to improve conversion rates and customer quality.
Conduct competitor research and identify opportunities to outperform competitors in the market.
Track and report on key acquisition, engagement, and lead generation metrics.
Test new marketing concepts, content formats, and growth strategies.
Provide regular insights into evolving customer behaviours and digital consumption trends in China.
Native or fluent Chinese speaker with a high level of English.
Strong understanding of the Chinese digital and social media landscape.
iGaming experience is preferred but not mandatory. Sports knowledge is required, together with a strong understanding of sports influencers, digital trends, and online communities.
Experience in lead generation, growth marketing, acquisition marketing, influencer marketing, affiliate marketing, or digital marketing will also be considered
Deep knowledge of TikTok, Telegram, Facebook, Instagram, YouTube, Zalo, and emerging social platforms.
Strong awareness of trending influencers, creators, online communities, and digital culture within China.
Comfortable working with campaign data, analytics, and performance metrics.
Creative thinker with the ability to identify opportunities before they become mainstream.
Excellent communication and relationship-building skills.
Highly organised and capable of managing multiple initiatives simultaneously.
Passionate about digital trends, social media, and online communities.
Experience within iGaming, Sports-Betting, Gaming, Fintech, Crypto, Web3, or high-growth digital industries.
Experience managing influencer partnerships and affiliate relationships.
Knowledge of performance marketing and paid acquisition strategies.
Experience working in fast-paced, data-driven environments.
Understanding of customer acquisition funnels and conversion optimisation.
Identifying new customer acquisition channels ahead of competitors.
Building relationships with key influencers and content creators.
Generating measurable growth in traffic, leads, and customer acquisition.
Introducing fresh ideas, innovative campaigns, and new marketing opportunities.
Becoming the company's go-to expert on digital trends and consumer behaviour in China.
We're particularly interested in someone who is naturally plugged into what's happening online in China. Someone who knows:
Which TikTok creators are trending this week.
Which Telegram communities are growing fastest.
Which apps are gaining traction.
Which influencers are driving engagement
This is an opportunity for someone with fresh ideas, strong digital instincts, and a passion for discovering the next big acquisition opportunity before everyone else.
At Sportserve, we are deeply committed to creating a diverse and inclusive workplace. We believe in building a team that reflects a wide array of backgrounds, skills, and perspectives. Embracing diversity not only enriches our work culture but also drives innovation and excellence. We are proud to be an equal opportunity employer, where everyone’s contribution is valued and respected.
If you’re a passionate about technology and looking to start your career in an international, forward-thinking Sports Betting company, we’d love to hear from you. Apply now to become part of our exciting journey!
Powering World-Class Gaming Experiences
We are a global technology company powering world-class sports betting and gaming experiences. At Sportserve, we combine innovation, expertise, and passion to deliver scalable solutions across sportsbook, casino, platform technology, payments, CRM, customer experience, and operations. Our teams work behind the scenes to support high-performance digital products used by millions of players worldwide. With a diverse international workforce and offices across multiple regions, we bring together talented professionals in technology, product, marketing, operations, and customer support to build fast, reliable, and engaging gaming experiences. We believe great products are built by great people. That’s why we foster a culture focused on collaboration, growth, inclusion, and continuous learning. From engineering and data to design and customer experience, every team plays a role in shaping the future of online entertainment. Driven by innovation and powered by people, we continue to grow as a trusted technology partner in the global gaming industry. Standard Focus Ltd - https://www.linkedin.com/company/standard-focus/?viewAsMember=true Sportion - https://www.linkedin.com/company/sportion/ TechSpirit Espana SL - https://www.linkedin.com/showcase/techspirit-espana-sl/about/?viewAsMember=true AsianBGE Malta - https://www.linkedin.com/showcase/asianbge-malta/about/?viewAsMember=true
Offices: Windsor Street, Sliema, MT · Sotogrande , ES · Nairobi , KE · Athens, GR · Yerevan, AM
View all jobs at SportservePowering World-Class Gaming Experiences
We are a global technology company powering world-class sports betting and gaming experiences. At Sportserve, we combine innovation, expertise, and passion to deliver scalable solutions across sportsbook, casino, platform technology, payments, CRM, customer experience, and operations. Our teams work behind the scenes to support high-performance digital products used by millions of players worldwide. With a diverse international workforce and offices across multiple regions, we bring together talented professionals in technology, product, marketing, operations, and customer support to build fast, reliable, and engaging gaming experiences. We believe great products are built by great people. That’s why we foster a culture focused on collaboration, growth, inclusion, and continuous learning. From engineering and data to design and customer experience, every team plays a role in shaping the future of online entertainment. Driven by innovation and powered by people, we continue to grow as a trusted technology partner in the global gaming industry. Standard Focus Ltd - https://www.linkedin.com/company/standard-focus/?viewAsMember=true Sportion - https://www.linkedin.com/company/sportion/ TechSpirit Espana SL - https://www.linkedin.com/showcase/techspirit-espana-sl/about/?viewAsMember=true AsianBGE Malta - https://www.linkedin.com/showcase/asianbge-malta/about/?viewAsMember=true
Offices: Windsor Street, Sliema, MT · Sotogrande , ES · Nairobi , KE · Athens, GR · Yerevan, AM
View all jobs at Sportserve