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Performance Marketing Lead

Function: Growth Strategy | Performance Marketing | Paid Media
Reports to: Head of Growth
Location: Hybrid (UK-based), with optional access to our London office
Seniority Level: Mid-Senior
Compensation: £60,000 – £65,000 + Benefits Scheme + 28 Days Paid Holiday + Private Health

About Soar Group

The Soar Group is a UK performance agency group comprising three specialist agencies. With over £100M+ in yearly ad spend under management and a team of 130+, we work with 7-9 figure DTC and e-commerce brands across Meta, TikTok, and Google.

We were nominated for Meta's Creative Diversity Award 2025 and were named the UK's #1 independent Meta agency group by Meta. Our creative department is the group's biggest growth lever - and this role is central to where it goes next.

Our values: Extreme Ownership. Radical Curiosity. Kind Candour. Outcome Obsessed.

The Opportunity

We're hiring a Performance Marketing Lead to drive profitable growth across a portfolio of ambitious eCommerce brands.

This role sits at the intersection of paid media, growth strategy, creative performance, and commercial decision-making. You'll act as the strategic owner of account performance, helping brands scale efficiently through data-driven decision-making, high-performing creative, and effective media investment.

You deeply understand the core levers that drive eCommerce growth: offer, conversion, creative, acquisition, retention, and budget deployment. You know how to diagnose performance challenges quickly, uncover opportunities others miss, and confidently present solutions that clients trust and act upon.

Working closely with Media Buyers, Growth Executives, and Creative teams, you'll identify growth opportunities, remove performance bottlenecks, and ensure strategy translates into measurable commercial outcomes.

This is a high-impact role for someone who thrives in fast-paced environments and enjoys combining strategic thinking, commercial leadership, and executional excellence.

Your Impact

• Own performance and growth strategy across a portfolio of eCommerce brands.
• Build and lead growth roadmaps tied to revenue, acquisition, efficiency, and profitability targets.
• Diagnose opportunities and bottlenecks across creative, conversion rate, landing pages, offer positioning, customer acquisition, and budget allocation.
• Turn performance data into commercially-focused recommendations that drive action.
• Drive execution alongside Media Buyers, Growth Executives, and Creative teams to maximise account performance.
• Lead strategic client conversations with confidence, clarity, and commercial insight.
• Deliver measurable business outcomes through testing, iteration, and optimisation.
• Use AI tools daily to accelerate research, analysis, strategic thinking, and execution.
• Help clients connect marketing performance to long-term business growth.

Performance Strategy & Planning

• Develop and own comprehensive growth roadmaps aligned to client commercial objectives.
• Build forecasts and growth models grounded in performance data and business context.
• Identify opportunities across acquisition, conversion optimisation, retention, creative strategy, and offer positioning.
• Analyse account performance to diagnose issues and uncover scalable growth opportunities.
• Adapt strategy proactively based on performance trends, platform changes, and client priorities.

Strategic Execution & Collaboration

• Partner closely with Media Buyers, Growth Executives, and Creative Strategists to ensure strategic plans are executed effectively.
• Clearly communicate priorities, testing frameworks, and performance objectives.
• Create alignment between strategy, creative production, and media execution.
• Improve operational efficiency through clarity, accountability, and structured processes.
• Ensure campaigns, creative, and media buying efforts remain aligned to commercial goals.

Client Leadership & Communication

• Build strong, trust-based relationships with clients as a genuine strategic partner.
• Lead strategic conversations and confidently guide clients through key growth decisions.
• Present insights, recommendations, and performance reviews in a clear and commercially-focused way.
• Own the narrative around account performance, opportunities, and next steps.
• Help clients understand not only what is happening in their business, but why it matters.
• Maintain exceptional standards of ownership, responsiveness, and communication.

Data-Driven Optimisation

• Use Shopify, Triple Whale, GA4, and platform analytics to monitor performance and identify opportunities.
• Translate complex datasets into actionable recommendations.
• Continuously optimise performance across creative, targeting, budget allocation, conversion rate, and offer positioning.
• Monitor key commercial metrics including ROAS, MER, CAC, AOV, contribution margin, and customer LTV.
• Champion a culture of experimentation and continuous improvement.

AI & Operational Efficiency

• Use AI tools daily to accelerate research, ideation, analysis, and strategic thinking.
• Leverage AI to streamline workflows, improve output quality, and increase operational efficiency.
• Identify opportunities where AI can unlock faster insight discovery or better decision-making.
• Stay ahead of emerging AI tools and workflows relevant to performance marketing and growth strategy.

Skills & Experience

• Minimum 3 years of hands-on experience managing paid media campaigns across Meta and/or Google.
• Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment.
• Strong commercial acumen with the ability to connect marketing performance to business outcomes.
• Proven ability to diagnose account challenges using data and recommend strategic solutions confidently.
• Excellent client communication and presentation skills.
• Strong understanding of creative strategy and performance-driven messaging.
• Experience collaborating closely with Media Buyers, Creatives, and wider delivery teams.
• High proficiency in Shopify, Triple Whale, GA4, and e-commerce analytics tools.
• Strong AI fluency and comfort integrating AI into day-to-day workflows.
• Highly organised with strong attention to detail and prioritisation skills.

Mindset

• You take extreme ownership of outcomes and accountability for performance.
• You are commercially minded and obsessed with results.
• You are proactive, solutions-driven, and calm under pressure.
• You communicate clearly and confidently.
• You thrive in fast-paced, high-performance environments.
• You are curious, adaptable, and continuously looking for ways to improve.
• You embrace AI and technology as leverage for better work and faster execution.

What Success Looks Like6 Months

• Consistently driving measurable growth and strategic impact across client accounts.
• Trusted by clients as a key strategic advisor.
• Improving execution quality and operational throughput across accounts.
• Contributing strategic insight that improves performance outcomes.

12 Months

• Leading strategic direction across high-value accounts with strong retention and growth outcomes.
• Recognised internally as a specialist in growth strategy and commercial problem-solving.
• Contributing to improvements in process, strategic frameworks, and AI adoption.

24 Months

• Seen as one of the agency’s leading growth specialists.
• Driving transformational growth outcomes for major e-commerce brands.
• Helping shape the agency’s strategic growth philosophy and best practices.
• Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work-life balance.
• Benefit from our long-service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service.
• Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home.
• Access private health and life insurance, providing additional peace of mind and support for you and your family.
• Participate in our company pension scheme to help you plan and save for the future.
• Take advantage of a one-month annual work-abroad allowance, giving you the flexibility to work remotely from another location each year.