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Smokeball - Legal Software logoSmokeball - Legal Software

Senior Project Marketing Manager

Chicago, Illinois, United States · On-site

$160k–$180k/yr

Senior$30M raised

About the Job This Senior PMM role is at the heart of Smokeball’s global product marketing team. You’ll shape messaging and positioning for key US segments, bring products to market with creative, insight-led GTM strateg…

Skills: Product Marketing, Go-to-Market Strategy, Messaging and Positioning, Storytelling, Competitive Intelligence

Smokeball - Legal Software logo

Senior Project Marketing Manager

Smokeball - Legal Software

Chicago, Illinois, United States • On-site

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Senior

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  • $160k–$180k/yr
  • Full-time
  • Competitive Salary, 20 Vacation days, 3 Reboot days, Birthday off, Volunteer time, Medical coverage
  • Posted 10d ago
  • ~40 hrs/week

Responsibilities

Lead the messaging, positioning, and GTM strategies for key US market segments to drive product growth and adoption. Partner with cross-functional teams to create sales assets and translate market intelligence into actionable product recommendations.

Requirements

Requires over 7 years of product marketing experience in a fast-paced B2B SaaS environment with a proven track record of successful GTM launches. Candidates must possess strong analytical skills and the ability to manage senior stakeholders effectively.

Full job description

About the Job

This Senior PMM role is at the heart of Smokeball’s global product marketing team. You’ll shape messaging and positioning for key US segments, bring products to market with creative, insight-led GTM strategies, and partner closely with Product, Sales, Enablement, and Marketing to drive growth.

The fun part? There’s no dusty playbook to follow. You’ll help build it alongside a passionate team, balancing strategy with hands-on execution while working on some of Smokeball’s most exciting and commercially impactful initiatives.

Key Responsibilities

Storytelling, Messaging & Positioning

  • Own and evolve Smokeball's messaging and positioning across key US products, practice areas, and market segments.
  • Create compelling value propositions and product narratives that support customer acquisition and growth.
  • Partner with Sales Enablement & Marketing  to develop and refresh sales and deep-funnel marketing assets, including pitch decks, one-pagers, battlecards, blogs, and demo content.

Client, Market & Competitive Intelligence

  • Stay across the North American legal tech landscape, translating market and competitor insights into actionable recommendations.
  • Leverage Voice of Customer insights (examples: interviews, surveys, win/loss reviews &Gong calls) to inform product roadmap, messaging and GTM campaign strategy.
  • Partner with Product to build and maintain ideal customer profiles (ICPs) and buyer personas across key US market segments.

Go-to-Market Launches, Growth & Adoption

  • Lead GTM strategy and execution for major North American product launches in partnership with Product, Marketing, and Client Success.
  • Use customer, market, and competitive insights to influence product strategy and identify growth opportunities.
  • Track success metrics and deliver programs that drive product adoption, customer growth, and new business.

Skills & Experience

Must Have

  • 7+ years' experience in Product Marketing within a fast-paced B2B SaaS environment.
  • Proven success delivering GTM launches, strategic campaigns, and commercial growth through compelling messaging and storytelling.
  • Experience partnering with senior cross-functional stakeholders across Product, Sales, Marketing, and Client Success.
  • Strong analytical mindset, using customer insights and data to shape strategy and measure impact.
  • Excellent communication, relationship-building, and stakeholder management skills.
  • Curious, adaptable, and excited to leverage AI tools to improve research, content creation, and productivity.

Nice to Have

  • Experience in legal tech, professional services, or SMB software.
  • Familiarity with GTM tools such as Salesforce, Gong, or Pardot.
  • Experience using AI platforms such as ChatGPT, Claude, or Gemini.

Compensation

$160-180k base

What's in it for you?

💵 Competitive Salary

💹 Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!

🧘 Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend

👶Parental leave

🥡 Office lunch and loads of snacks

🧢 And of course...the SWAG!

Want to Know More?

Why do we do what we do? Where did the name ‘Smokeball’ come from? What are our values? Learn more here!

*Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.

If you’re excited about this role, we encourage you to apply even if your experience doesn’t check every box.

Related keywords

B2B SaaSLegal TechGTMValue PropositionsBuyer PersonasICPSalesforceGongPardotChatGPTClaudeGeminiVoice of CustomerBattlecardsProduct RoadmapMarket Segmentation

About Smokeball - Legal Software

LinkedInVisit site

Cloud-based legal practice management software enhanced with AI. ✨ Run your best law firm with Smokeball. 👟

Industry
Software Development
Company size
51-200 employees
Founded
2011
Headquarters
Chicago, IL
LinkedIn followers
8,487
Total funding
$30M

Smokeball is a global practice management powerhouse with a commitment to transforming legal practices through innovation. The all-in-one cloud-based platform empowers firms to enhance productivity, manage compliance, unlock revenue, and deliver exceptional client care. Founded by passionate legal minds dedicated to making law life easier, Smokeball's hands-on approach and exceptional support define its role as a trusted advisor in the legal tech industry. For more information, visit www.smokeball.com

Offices: 200 W. Adams Street, Suite 1450, Chicago, IL 60606, US · 20 Bridge Street, Level 8, Sydney, NSW 2000, AU

SoftwareLegal ITCloud-Based TechnologyCase Management SoftwarePersonal Injury LawReal Estate LawEstate Planning & ProbateEmail ManagementDocument ManagementFamily Law
View all jobs at Smokeball - Legal Software

About Smokeball - Legal Software

LinkedInVisit site

Cloud-based legal practice management software enhanced with AI. ✨ Run your best law firm with Smokeball. 👟

Industry
Software Development
Company size
51-200 employees
Founded
2011
Headquarters
Chicago, IL
LinkedIn followers
8,487
Total funding
$30M

Smokeball is a global practice management powerhouse with a commitment to transforming legal practices through innovation. The all-in-one cloud-based platform empowers firms to enhance productivity, manage compliance, unlock revenue, and deliver exceptional client care. Founded by passionate legal minds dedicated to making law life easier, Smokeball's hands-on approach and exceptional support define its role as a trusted advisor in the legal tech industry. For more information, visit www.smokeball.com

Offices: 200 W. Adams Street, Suite 1450, Chicago, IL 60606, US · 20 Bridge Street, Level 8, Sydney, NSW 2000, AU

SoftwareLegal ITCloud-Based TechnologyCase Management SoftwarePersonal Injury LawReal Estate LawEstate Planning & ProbateEmail ManagementDocument ManagementFamily Law
View all jobs at Smokeball - Legal Software

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