Brisbane, Queensland, Australia · Remote OK
About us Shorthand exists to empower creative teams to produce and publish beautiful, transformative content radically faster. We’ve begun our journey by creating an easy-to-use platform for one of the most creatively an…
Skills: Product marketing, B2B SaaS, Go-to-market strategy, Positioning, Messaging
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The Product Marketing Lead will define and execute the company's positioning, messaging, and go-to-market strategy to drive growth. They will collaborate closely with sales, product, and leadership teams to create compelling narratives and sales enablement assets that improve conversion and sales cycles.
Candidates must have extensive experience in product marketing, ideally within B2B SaaS, with a proven track record of shaping GTM strategies. A bachelor's degree in a relevant field is required, along with strong communication skills and the ability to translate complex product concepts into clear value propositions.
About us
Shorthand exists to empower creative teams to produce and publish beautiful, transformative content radically faster. We’ve begun our journey by creating an easy-to-use platform for one of the most creatively and technically demanding use cases on the web — immersive feature stories — and we’re proud to count many of the world’s best known and most discerning publishers, brands, not-for-profits, and universities as loyal customers.
Shorthand is a growing, investor-backed company with customers on every continent (except Antarctica!), and there’s never been a more exciting time to join our band of geeks with art and heart.
We’re looking for a Product Marketing Lead to join our team in Australia or New Zealand. The role comes with a high level of responsibility and autonomy. This is a fantastic opportunity to join an ambitious but down-to-earth team that is making an outsized positive impact in the digital publishing space.
What you’ll be doing
Our Product Marketing Lead is a big part of the Shorthand magic. The purpose of this role is to ensure our product is positioned and communicated in a way that makes Shorthand easy to understand, easy to sell, and clearly differentiated — grounded in real customer outcomes and buyer needs. You’ll know you’ve been successful in this role when Sales is consistently equipped with the right stories and proof, our messaging holds up under scrutiny, and we see stronger conversion and shorter sales cycles.
The successful candidate will join our Growth & Marketing team, and report to the VP of Growth & Marketing.
In this role, you’ll help define how Shorthand is positioned, communicated, and brought to market. You’ll work closely with the CEO, VP of Growth & Marketing, VP of Sales, and Product leadership to ensure our messaging resonates with different buyers and is consistently applied across marketing, sales, and customer interactions. This is a senior, high-impact role with meaningful influence. You’ll be expected to contribute strategically, exercise strong judgement, and be hands-on where it matters most.
Shorthand uses a product-led, sales-assisted go-to-market model. We rely on the product and customer-created content to generate interest, trials, and enterprise conversations, and monetise through a mix of self-serve, inside sales, and expansion-focused enterprise deals. While experience in a similar environment is helpful, the most important skill is the ability to translate a complex product into clear, compelling value for the right customers.
In this role, you will:
What we’re looking for
The successful candidate will have:
You’ll be a great fit for our team if:
Why work for us
We offer:
Shorthand’s interview process
We value direct communication here at Shorthand and want to be transparent on how we hire. Our process involves:
Our workplace is 100% distributed and all interviews are conducted virtually unless otherwise advised. Please let us know of any reasonable accommodations you may need during the interview process. Please use PDF versions for all documents.
The #1 visual storytelling software to tell unforgettable stories. No code required.
Your organisation’s stories deserve more than a boring PDF that nobody finishes reading. Shorthand is the beautifully simple visual storytelling platform that combines scroll-driven animation, cinematic media, and interactive elements like charts and tables to turn stories into immersive digital experiences. All without code or developer help. From newsrooms to non-profits, universities, and enterprise marketing teams, Shorthand is trusted by brands like Amazon, TripAdvisor, Honda, BBC News, and hundreds more to publish stories that get up to 10x higher engagement compared to traditional formats. Want to start publishing stories that are more engaging and meet your content goals? Visit our website to start publishing 👇
Offices: Central Plaza One Level 38 345 Queen Street, Brisbane, QLD 4000, AU · 85 Broad Street, Suite 17-007, New York, New York 10004, US · 22 Upper Ground, London, England SE1 9PD, GB
The #1 visual storytelling software to tell unforgettable stories. No code required.
Your organisation’s stories deserve more than a boring PDF that nobody finishes reading. Shorthand is the beautifully simple visual storytelling platform that combines scroll-driven animation, cinematic media, and interactive elements like charts and tables to turn stories into immersive digital experiences. All without code or developer help. From newsrooms to non-profits, universities, and enterprise marketing teams, Shorthand is trusted by brands like Amazon, TripAdvisor, Honda, BBC News, and hundreds more to publish stories that get up to 10x higher engagement compared to traditional formats. Want to start publishing stories that are more engaging and meet your content goals? Visit our website to start publishing 👇
Offices: Central Plaza One Level 38 345 Queen Street, Brisbane, QLD 4000, AU · 85 Broad Street, Suite 17-007, New York, New York 10004, US · 22 Upper Ground, London, England SE1 9PD, GB
