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Full-time
Posted 2d ago
~40 hrs/week
Responsibilities
Lead global performance marketing and user acquisition strategies for a new mobile ARPG title from pre-launch through live operations. Build and operate the company's first UA pod in China while managing multi-million dollar budgets to drive player growth.
Requirements
Requires 8+ years of performance marketing experience in mobile gaming and 4+ years of people management. Candidates must be fluent in English and Mandarin with deep expertise in global gaming markets and major ad platforms.
Full job description
Scopely is looking for a highly motivated Director of Performance Marketing to join our Performance Marketing team in Shanghai to support a new, unannounced mobile ARPG based on a major IP!
At Scopely, we care deeply about what we do and aim to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry, connecting millions of people worldwide daily.
The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe, we operate in a fast-evolving mobile advertising ecosystem. In this role, you will play a critical part in launching and scaling our next major title, shaping the future of user acquisition at Scopely.
What You’ll Do
You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations. You will also build and operate Scopely’s first UA pod in China. This role partners closely with Product, Finance, Analytics, Growth Marketing, Creative, and Data Engineering, and sits within Scopely’s Performance Marketing organization.
Own and lead global go-to-market Performance Marketing strategy and execution for the new title, from pre-launch testing through global scale
Define and execute user acquisition strategies, methodologies, and processes to achieve aggressive growth and efficiency targets
Partner with Product, Strategic Marketing, and Growth teams to align UA strategy with game positioning, audience targeting, and lifecycle marketing
Build and scale high-performing acquisition programs across key channels (e.g., Meta, Google, TikTok, DSPs, ad networks, and emerging platforms) Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
Lead, mentor, and grow a high-performing team of performance marketers, fostering a culture of accountability, innovation, and continuous improvement
Collaborate cross-functionally to enhance creative strategy, marketing tech stack, automation, and fraud prevention systems
Champion a culture of experimentation—testing new channels, formats, and bidding strategies to unlock incremental growth opportunities Manage and optimize multi-million dollar marketing budgets with a focus on ROI and long-term player value
What We’re Looking For
Fluent in English and Mandarin
Preferred experience working with Western game publishers
Deep understanding of the Asian and Global gaming markets
8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
4+ years of people management experience, with a track record of building and leading high-performing teams
Experience working with Chinese gaming studios.
Proven success in managing and scaling multi-million dollar acquisition budgets across multiple channels
Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.) Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
Experience working with global, cross-functional teams across multiple time zones
Strong leadership, communication, and stakeholder management skills
Bonus: Experience in Midcore, RPG, Strategy 4x mobile games
Please submit your resume in English for the application.
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.
Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
Scopely is a leading global interactive entertainment and video game company, home to many top-grossing, award-winning franchises, including the most successful mobile game ever launched "MONOPOLY GO!," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions" and "Yahtzee® With Buddies," among many others.
Scopely creates, publishes, and live-operates immersive games across mobile, web, PC and console that empower a directed-by-consumer™ experience.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami™ that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies” and as a TIME100 “Most Influential Company In the World,” Scopely has surpassed $10 billion in lifetime revenue due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations across North America, Central America, EMEA and Asia, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com.
Offices: 3505 Hayden Ave, Culver City, California 90232, US · Barcelona, ES · London, GB · Dublin, IE · Sevilla, ES
Mobile GamesVideo GamesInteractive EntertainmentMobile EntertainmentGame DevelopmentFree-to-Play GamesGames PublisherGame DesignTechnologyPlatform
Scopely is a leading global interactive entertainment and video game company, home to many top-grossing, award-winning franchises, including the most successful mobile game ever launched "MONOPOLY GO!," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions" and "Yahtzee® With Buddies," among many others.
Scopely creates, publishes, and live-operates immersive games across mobile, web, PC and console that empower a directed-by-consumer™ experience.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami™ that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies” and as a TIME100 “Most Influential Company In the World,” Scopely has surpassed $10 billion in lifetime revenue due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations across North America, Central America, EMEA and Asia, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com.
Offices: 3505 Hayden Ave, Culver City, California 90232, US · Barcelona, ES · London, GB · Dublin, IE · Sevilla, ES
Mobile GamesVideo GamesInteractive EntertainmentMobile EntertainmentGame DevelopmentFree-to-Play GamesGames PublisherGame DesignTechnologyPlatform