Cairo, Cairo, Egypt · On-site
Key Accountabilities:- Day-to-day Operations: Manages the day-to-day operations of Trade Marketing to ensure that work processes are implemented as designed and comply with established policies, processes, and procedures…
Skills: Trade Marketing, Demand Forecasting, Pricing Strategy, POSM Management, Market Analysis
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Manage day-to-day trade marketing operations, including the development and execution of monthly trade activities and POSM deployment. Coordinate between Sales and Marketing departments to align on pricing strategies, demand forecasting, and brand competitiveness.
Requires a Bachelor's degree in Business Administration or equivalent with 4 to 6 years of relevant FMCG experience, including at least 2 years in a leadership role. Proficiency in English and advanced skills in Microsoft Excel and demand forecasting are essential.
Develop and implement monthly trade activities for priority trade channels to meet brand volume share and profit objectives, in conjunction with marketing, and conduct post-evaluation of activities’ deliverables against set KPI’s.
Manage POSM development and deployment by communicating and following up with Sales managers, Marketing, Purchasing, and logistics departments to ensure POSM is delivered on time and deployed with maximum impact.
Monitors trade activities by conducting regular market visits to get proof of performance and report back execution standards & conducting random market visits to ensure Savola visibility standards are implemented effectively and efficiently.
Ensure consistent competitiveness of brand mix by analyzing the competitor activities of retail and commodity and suggest suitable actions, in order to maintain brand volume, hence, market share.
Play a key role in the demand forecast cycle by developing a standardized process, including communication format, submission timing, and revision/ corrective actions to achieve agreed targets.
Develop pricing strategy per Category/Brand/SKU, and per channel, in conjunction with NSMs, Marketing, and Finance, by continuous update to supply cost and competition/market price changes to ensure sustainability of PASTA competitive pricing positioning all the time.
Conducts a price analysis project across all trade channels by communicating with Sales Managers to get guidelines and recommendations for the pricing strategy.
Supervise the implementation of projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope, and quality), standards, and objectives.
Ensure trade marketing activities excellence of execution by tracking, following up, and reporting on activities execution to ensure activities objectives are met on target.
Manage the development, production, and installation of in-store advertising materials, according to category/ brand strategy, in order to maximize the awareness, standing, and imagery of strategic brands in the priority trade channels within budget and on time.
Trade Marketing Development / Continuous Improvement
Support distributors growth/targets
- مجموعة صافولا قيمة أساسها القيم Savola Group Value Built on Values
مجموعة صافولا هي مجموعة استثمارية استراتيجية قابضة رائدة في الشرق الأوسط وشمال أفريقيا، حيث تملك وتدير محفظة استثمارية لعلامات تجارية رائدة في قطاعي الأغذية والتجزئة. منذ تأسيسها عام 1979م، واصلت صافولا بناء اسماً مرموقاً مركزة على استحداث” قيمة أساسها القيم“، من خلال محفظتها الاستثمارية المتنوعة، والتي تشهد توسعاً في شركات واستثمارات وعلامات تجارية رائدة في قطاعي الأغذية والتجزئة. يثق المستثمرون محلياً وعالمياً بصافولا لأدائها المتميز، ومعرفتها المتخصصة بالأسواق، والتزامها بمسؤولياتها الاجتماعية والاستدامة من خلال مؤسسة عالم صافولا. تدير الشركة أكبر سلسلة متاجر للتجزئة في المملكة العربية السعودية، وتصّنع وتسوق المنتجات الغذائية الاستهلاكية والتي تحظى برضا عملائها، وتشمل زيوت الطعام والسكر والمكرونة والمخبوزات والأغذية المجمدة والتي يتم توزيعها في أكثر من 50 دولة حول العالم. Savola is one of the leading strategic investment holding companies in the MENA (Middle East and North Africa) Region, with a portfolio of leading brands in the food and retail sectors. Since 1979, Savola has built a reputation for creating “Value Built on Values” through our diverse and expanding portfolio of investments in leading food and retail companies. Investors across the Kingdom and around the world trust Savola for our strong performance, specialist market knowledge and commitment to sustainability impact through our standalone Savola World Foundation. We operate the largest grocery store chain in Saudi Arabia, and produce much-loved everyday household products, including edible oil, sugar, pasta, bakery products and frozen foods, for our valued customers in over 50 countries worldwide.
Offices: P O Box 14455, Jeddah, 21424, SA
- مجموعة صافولا قيمة أساسها القيم Savola Group Value Built on Values
مجموعة صافولا هي مجموعة استثمارية استراتيجية قابضة رائدة في الشرق الأوسط وشمال أفريقيا، حيث تملك وتدير محفظة استثمارية لعلامات تجارية رائدة في قطاعي الأغذية والتجزئة. منذ تأسيسها عام 1979م، واصلت صافولا بناء اسماً مرموقاً مركزة على استحداث” قيمة أساسها القيم“، من خلال محفظتها الاستثمارية المتنوعة، والتي تشهد توسعاً في شركات واستثمارات وعلامات تجارية رائدة في قطاعي الأغذية والتجزئة. يثق المستثمرون محلياً وعالمياً بصافولا لأدائها المتميز، ومعرفتها المتخصصة بالأسواق، والتزامها بمسؤولياتها الاجتماعية والاستدامة من خلال مؤسسة عالم صافولا. تدير الشركة أكبر سلسلة متاجر للتجزئة في المملكة العربية السعودية، وتصّنع وتسوق المنتجات الغذائية الاستهلاكية والتي تحظى برضا عملائها، وتشمل زيوت الطعام والسكر والمكرونة والمخبوزات والأغذية المجمدة والتي يتم توزيعها في أكثر من 50 دولة حول العالم. Savola is one of the leading strategic investment holding companies in the MENA (Middle East and North Africa) Region, with a portfolio of leading brands in the food and retail sectors. Since 1979, Savola has built a reputation for creating “Value Built on Values” through our diverse and expanding portfolio of investments in leading food and retail companies. Investors across the Kingdom and around the world trust Savola for our strong performance, specialist market knowledge and commitment to sustainability impact through our standalone Savola World Foundation. We operate the largest grocery store chain in Saudi Arabia, and produce much-loved everyday household products, including edible oil, sugar, pasta, bakery products and frozen foods, for our valued customers in over 50 countries worldwide.
Offices: P O Box 14455, Jeddah, 21424, SA
