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Full-time
bachelor degree
Posted 45d ago
~40 hrs/week
Responsibilities
The Marketing Executive is responsible for developing and executing comprehensive marketing plans and multi-channel campaigns. Key duties include conducting market research, managing media relations, and coordinating with sales teams and franchisors to implement localized strategies.
Requirements
Candidates must hold a Bachelor's degree in Marketing, Business Administration, or a related field. Proficiency in market planning, research, and strong communication skills are required to work effectively in a hybrid environment.
Full job description
This is a full-time hybrid role for a Marketing Executive based in Phnom Penh, Cambodia, with some work from home acceptable. The Marketing Executive will be responsible for market planning, conducting market research, developing sales strategies, and executing marketing campaigns. Day-to-day tasks will include managing external communications, analyzing market trends, coordinating with sales teams, and ensuring the successful implementation of marketing initiatives.
Develop and execute comprehensive marketing plans aligned with the company's annual marketing communication plan and budget.
Craft and manage multi-channel marketing campaigns, including traditional tactics (in-store promotions, leaflets, signage) and digital strategies (website, social media, email marketing and KOLs).
Oversee the successful implementation of in-store promotions, ensuring clear communication with store staff, distribution of promotional materials, and proper execution of activities.
Conduct competitor analysis and consumer research to gain insights and inform marketing strategies.
Analyze marketing campaign performance using data and metrics to identify successes and areas for improvement.
Collaborate with franchisors' Marketing Department to adapt national marketing programs for the Cambodian market.
Partner with the graphic designer and production houses to ensure high-quality marketing materials are delivered within budget.
Manage media relations to secure positive and frequent media coverage for the company and monitor media placements.
Maintain comprehensive marketing records, including competitor activity and company marketing expenses.
Organize and participate in sponsorship activities, attend key events (opening nights, press launches, trade shows), and manage leaflet distribution.
Work closely with Store Managers and Head of Brands to develop and implement localized marketing programs for individual stores as needed.
Qualifications
Proficiency in Market Planning and Market Research
Strong Communication and Sales skills
Experience in developing and executing Marketing strategies
Excellent written and verbal communication skills
Ability to work independently in a hybrid work environment
Bachelor's degree in Marketing, Business Administration, or related field
As a global solutions provider across the automotive, equipment, engineering, financial leasing and hospitality industries, we boast a robust operational presence that spans 16 countries.
For almost 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity and Endurance.
Offering innovative mobility solutions, our automotive unit also specializes in customizing solutions to your specific needs. With our ever-growing presence across the globe, we are committed to making the world’s leading automotive and equipment brands as accessible to our customers as possible.
At RMA, we are not only passionate about creating and enhancing communities with sustainable living and renewable energy solutions but also empowering customers with agricultural equipment and customized financial solutions to transform and scale their businesses. Beyond the intersectional worlds of agriculture and engineering, we also bring international food brands and diverse dining experiences to life for our customers.
Automotive DistributionSales and ServiceAutomotive Manufacturing and ModificationsFleet SolutionsAgriculturalIndustrial and Power EquipmentElectricalMechanical & Power ServicesFacilities ManagementFinancial Services
As a global solutions provider across the automotive, equipment, engineering, financial leasing and hospitality industries, we boast a robust operational presence that spans 16 countries.
For almost 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity and Endurance.
Offering innovative mobility solutions, our automotive unit also specializes in customizing solutions to your specific needs. With our ever-growing presence across the globe, we are committed to making the world’s leading automotive and equipment brands as accessible to our customers as possible.
At RMA, we are not only passionate about creating and enhancing communities with sustainable living and renewable energy solutions but also empowering customers with agricultural equipment and customized financial solutions to transform and scale their businesses. Beyond the intersectional worlds of agriculture and engineering, we also bring international food brands and diverse dining experiences to life for our customers.
Automotive DistributionSales and ServiceAutomotive Manufacturing and ModificationsFleet SolutionsAgriculturalIndustrial and Power EquipmentElectricalMechanical & Power ServicesFacilities ManagementFinancial Services