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Riipen logoRiipen

Senior Manager, Account Based Marketing

Vancouver, British Columbia, Canada · Remote OK

$100k–$135k/yr

Senior$6M raised

Senior Manager, Account Based Marketing Department: Marketing Employment Type: Full Time Location: Canada - Remote Compensation: $100,000 - $135,000 / year Description Riipen is looking for an Account-Based Marketing Man…

Skills: Account-Based Marketing, B2B Marketing, Demand Generation, HubSpot, Campaign Planning

Riipen logo

Senior Manager, Account Based Marketing

Riipen

Vancouver, British Columbia, Canada • Remote OK

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Senior

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  • $100k–$135k/yr
  • Full-time
  • Remote/travel working opportunities, 4 weeks of annual vacation, Paid sick leave, Extended Health and Dental benefits, Work-from-home setup, Learning & Development Stipend
  • Posted 9h ago
  • ~40 hrs/week
  • Remote in Canada

Responsibilities

Develop and execute a targeted account-based marketing strategy for priority academic accounts to drive pipeline and revenue growth. Partner closely with Sales and Marketing Operations to create coordinated campaigns and measure stakeholder engagement.

Requirements

Requires five or more years of experience in B2B marketing or ABM with strong hands-on proficiency in HubSpot. Candidates should be able to balance strategic planning with execution and have experience managing complex, multi-stakeholder sales cycles.

Full job description

Senior Manager, Account Based Marketing

Department: Marketing

Employment Type: Full Time

Location: Canada - Remote

Compensation: $100,000 - $135,000 / year



Description

Riipen is looking for an Account-Based Marketing Manager to build and execute targeted marketing programs for priority academic accounts. This is a senior individual-contributor role that combines strategy with hands-on execution. Working closely with Sales, you will identify high-potential accounts, engage key stakeholders, and create coordinated campaigns that support pipeline development and revenue growth.

You will sit within Demand Marketing and partner with Brand and Communications, Research and Impact, Marketing Operations, and Sales. The right person is comfortable working autonomously while building strong, accountable relationships across Marketing and Sales.

This posting is for a vacant position. This role is fully remote and open to candidates in Canada.

The base salary range for this role is CAD $100,000–$115,000 annually, based on experience, capabilities, and internal equity.


What you'll do:

  • Develop Riipen’s account-based marketing strategy for the academic market.
  • Partner with Sales to define target accounts, account tiers, buying committees, and campaign priorities.
  • Build and execute one-to-one, one-to-few, and one-to-select-many campaigns across email, paid media, content, events, webinars, and sales outreach.
  • Use HubSpot, CRM data, account engagement, and intent signals to identify opportunities and trigger timely marketing and sales actions.
  • Create targeted messaging and campaign briefs in partnership with Brand and Communications.
  • Equip Sales with account insights, relevant content, outreach recommendations, and follow-up plays.
  • Partner with Marketing Operations on segmentation, workflows, scoring, automation, attribution, and reporting.
  • Measure account engagement, stakeholder coverage, meetings, pipeline creation, stage progression, and influenced revenue.
  • Test and refine targeting, messaging, channels, and campaign formats to improve results.


Skills, knowledge and expertise

These aren’t hard requirements but will be indicators that guide our search.

You may be a good fit if you have:
  • Experience leveraging AI agents to maximize production and programming to meet at speed
  • Five or more years of experience in B2B marketing, demand generation, growth marketing, or account-based marketing.
  • Experience developing and executing account-based programs for complex or multi-stakeholder sales cycles.
  • Strong hands-on experience with HubSpot, including segmentation, workflows, campaigns, automation, and reporting.
  • Experience using intent data, engagement signals, and account intelligence to prioritize and activate accounts.
  • A clear understanding of how marketing supports pipeline, sales progression, and revenue.
  • Strong campaign planning, writing, project management, and analytical skills.
  • The ability to move between strategic planning and hands-on execution.
  • A collaborative approach and experience partnering closely with Sales.

Bonus Points:
  • Experience in edtech, higher education, workforce development, SaaS, or marketplace businesses.
  • Familiarity with academic buying committees, procurement processes, and institutional budget cycles.
  • Experience building an ABM program from an early stage.
  • Experience with paid account targeting, data enrichment, website personalization, or ABM platforms.

In this role, you will establish a clear target-account strategy, strengthen alignment between Marketing and Sales, and create repeatable programs that move priority academic institutions from engagement to qualified pipeline.

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.


Benefits

  • 🌐 Remote/travel working opportunities (when appropriate)
  • 🏖️ 4 weeks of annual vacation
  • 🤕 Paid sick leave
  • 🏥 Extended Health and Dental benefits from your first day
  • 💻 We will ensure you have a great work-from-home setup
  • 📚 Learning & Development Stipend after 6 months of employment

We appreciate your interest and application. Only those applicants under consideration will be contacted.

Please note that we use AI thoughtfully to help our team review larger applicant pools and take notes during interviews. All applications are still reviewed directly by Riipen's recruitment team, and every hiring decision is made by real people, using practices designed to keep the process fair and consistent for everyone.

Riipen is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Related keywords

Account-Based MarketingABMHubSpotB2B MarketingDemand GenerationGrowth MarketingCRMIntent DataEdtechSaaSMarketplaceHigher EducationPipeline CreationMarketing AutomationWorkflowsAttribution

About Riipen

LinkedInVisit site

The world's largest online work-based learning marketplace for educators, students, and employers.

Industry
Technology, Information and Internet
Company size
51-200 employees
Founded
2013
Headquarters
Vancouver, British Columbia
LinkedIn followers
20,086
Total funding
$6M

Riipen is enabling transformative opportunities for companies to collaborate with post-secondary students on real-time, real-world challenges that are embedded directly into coursework. To date, Riipen has enabled over 318,000 learner experiences and over 20.9M+ hours of applied learning at 760+ post-secondary academic partnerships & portals with more than 53,000 employers. Riipen’s mission is to be the experiential learning platform on which learners of all backgrounds and employers of all sizes engage actively, frequently and authentically – through real projects.

Offices: 128 W Hastings St, 210, Vancouver, British Columbia V6B 1G8, CA · Toronto , Ontario M5H 2M5, CA

Experiential LearningNetworkingProjectsTalent AcquisitionIn-class Industry Engagementand Education TechnologyHuman ResourcesEducation
View all jobs at Riipen

About Riipen

LinkedInVisit site

The world's largest online work-based learning marketplace for educators, students, and employers.

Industry
Technology, Information and Internet
Company size
51-200 employees
Founded
2013
Headquarters
Vancouver, British Columbia
LinkedIn followers
20,086
Total funding
$6M

Riipen is enabling transformative opportunities for companies to collaborate with post-secondary students on real-time, real-world challenges that are embedded directly into coursework. To date, Riipen has enabled over 318,000 learner experiences and over 20.9M+ hours of applied learning at 760+ post-secondary academic partnerships & portals with more than 53,000 employers. Riipen’s mission is to be the experiential learning platform on which learners of all backgrounds and employers of all sizes engage actively, frequently and authentically – through real projects.

Offices: 128 W Hastings St, 210, Vancouver, British Columbia V6B 1G8, CA · Toronto , Ontario M5H 2M5, CA

Experiential LearningNetworkingProjectsTalent AcquisitionIn-class Industry Engagementand Education TechnologyHuman ResourcesEducation
View all jobs at Riipen

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