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Jobs at Right Hook Digital (Now Hiring) — 17 open

Right Hook Digital logoRight Hook Digital

Head of Retention (email / SMS) at eCommerce Growth Marketing Agency

New Zealand · Remote Solely

Senior

Who We Are Right Hook Digital is a growth marketing agency working with 7-8 figure DTC eCommerce brands across the US and Australia. We're a Premium Google and Meta Marketing Partner, a global team of 60+, and we're scal…

Skills: P&L Management, Lifecycle Marketing, Email Marketing, SMS Marketing, Team Leadership

Right Hook Digital logoRight Hook Digital

Head of Retention (email / SMS) at eCommerce Growth Marketing Agency

Australia · Remote Solely

Senior+

Who We Are Right Hook Digital is a growth marketing agency working with 7-8 figure DTC eCommerce brands across the US and Australia. We're a Premium Google and Meta Marketing Partner, a global team of 60+, and we're scal…

Skills: P&L Management, Retention Strategy, Lifecycle Marketing, Team Leadership, Client Relationship Management

Right Hook Digital logoRight Hook Digital

Retention Strategist - DTC eCommerce (US-Based, Remote) Full-Time

United States · Remote Solely

$75k–$95k/yr

Mid level

Right Hook Digital is the US and Australia's premier DTC eCommerce growth agency and a Premium Google and Meta Marketing Partner. We work with elite brands across North America and Australia, running paid social, Google,…

Skills: Lifecycle Marketing, Klaviyo, Retention Strategy, DTC eCommerce, Client Relationship Management

Right Hook Digital logoRight Hook Digital

Retention Strategist - DTC eCommerce (US-Based, Remote) Full-Time

Canada · Remote Solely

$75k–$95k/yr

Mid level

Right Hook Digital is the US and Australia's premier DTC eCommerce growth agency and a Premium Google and Meta Marketing Partner. We work with elite brands across North America and Australia, running paid social, Google,…

Skills: Lifecycle Marketing, Klaviyo, Retention Strategy, DTC eCommerce, Client Relationship Management

Right Hook Digital logoRight Hook Digital

Creative Strategist - eCommerce (Mid to Senior)

Australia · Remote Solely

$80k–$90k/yr

Mid level

Location: Remote (AU / NZ / SEA time zones preferred) Salary: AUD $80,000-$90,000 inclusive of superannuation Start Date: August 2026 Type: Full-time The role Most agencies treat creative as an output. We treat it as a g…

Skills: Creative Strategy, Direct Response Marketing, Performance Creative, Paid Social, Copywriting

Right Hook Digital logoRight Hook Digital

Creative Strategist - eCommerce (Mid to Senior)

New Zealand · Remote Solely

$80k–$90k/yr

Mid level

Location: Remote (AU / NZ / SEA time zones preferred) Salary: AUD $80,000-$90,000 inclusive of superannuation Start Date: August 2026 Type: Full-time The role Most agencies treat creative as an output. We treat it as a g…

Skills: Creative Strategy, Direct Response Marketing, Performance Creative, Paid Social, Copywriting

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

New Zealand · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Search Engine Marketing, Performance Max

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Brisbane, Queensland, Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Search Engine Marketing, Performance Max

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Brisbane, Queensland, Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Search Engine Marketing, Performance Max

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Adelaide, South Australia, Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Search Engine Marketing, Performance Max

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Adelaide, South Australia, Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Performance Max, Google Shopping

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Melbourne, Victoria, Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Search Engine Marketing, Performance Max

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Melbourne, Victoria, Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Search Engine Marketing, Performance Max

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Sydney, New South Wales, Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Performance Max, Google Shopping

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Sydney, New South Wales, Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Search Engine Marketing, Performance Max

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Search Engine Marketing, Performance Max

Right Hook Digital logoRight Hook Digital

Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

Australia · Remote Solely

Mid level

Google Ads Strategist (eCommerce – Junior/Mid) Location: Australia/New Zealand (Remote) Engagement: Full-time Experience: 2–4+ years in Google Ads, preferably in eCommerce or agency Hours: AEST/AEDT – 9am-5pm (Flexible) …

Skills: Google Ads, PPC Strategy, eCommerce Marketing, Search Engine Marketing, Performance Max

Right Hook Digital logo

Head of Retention (email / SMS) at eCommerce Growth Marketing Agency

Right Hook Digital

New Zealand • Remote Solely

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Senior

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  • Full-time
  • Posted 1d ago
  • ~40 hrs/week
  • Remote in New Zealand

Responsibilities

The Head of Retention will own the end-to-end P&L, product strategy, and team leadership for the retention service line. They are responsible for driving gross profit growth, managing client relationships, and developing the team to ensure world-class service delivery.

Requirements

The ideal candidate has extensive experience leading retention or lifecycle marketing teams, preferably within an agency environment. They must possess strong commercial acumen, deep knowledge of email and SMS marketing, and the ability to lead and develop high-performing teams.

Full job description

Who We Are

Right Hook Digital is a growth marketing agency working with 7-8 figure DTC eCommerce brands across the US and Australia. We're a Premium Google and Meta Marketing Partner, a global team of 60+, and we're scaling our US retention business.

We've partnered with brands like Alpha Lion, July Luggage, Geedup, Mister Zimi, Silly George, and many more. Our work spans paid social, Google, and retention - and we take all three seriously.

At our core, we're a team of A-Players who genuinely care about outcomes. We've built a culture around Kaizen (continuous growth), openness and candor, and elevating one another - and we look for people who live those values, not just nod at them.

The Role

We're looking for a Head of Retention to own our Retention service line end to end - the P&L, the product, the people, and the client relationships that hold it all together.

This is a business leadership role, not a senior IC role. You won't be building flows in Klaviyo. You'll be building the team that builds them, the product that makes them world-class, and the commercial engine that turns both into profitable growth.

You'll lead Group Leaders, Retention Strategists, and Specialists. You'll be the escalation point our biggest retention clients trust. And you'll own the number: gross profit growth in the Retention service line.

If you've run a service line or department before, know lifecycle marketing deeply enough to raise the standard of the work, and get real satisfaction from developing people - this is a rare seat.

What You'll OwnP&L Accountability
  • Own the Retention department's P&L and hit gross profit targets, quarter after quarter
  • Monitor department performance metrics - average client lifetime, churn, retention rates - and act early when they move the wrong way
  • Make the resourcing and pricing calls that protect margin without compromising the work
Product Excellence
  • Keep the Retention product world-class, generating genuine mutual upside for clients
  • Own "The Retention Way" - our core system - including documentation, training, SOP adherence, and the tie-breaking decisions on how it evolves
  • Push innovation in lifecycle strategy, testing, and measurement so we stay ahead of what every other agency is selling
Client Relationships
  • Build and hold strong relationships with our key retention clients, and serve as the primary escalation point when things get hard
  • Drive retention by supporting and guiding Strategists on campaigns and flows that actually move revenue
  • Proactively hunt for client feedback, aiming to WOW rather than satisfy
  • Run exit interviews with churned clients and feed what you learn back into the product
People Leadership
  • Hire, develop, and - when needed - exit talent, with a clear eye on who can make a meaningful impact on P&L growth
  • Act as an S-leader to Group Leaders, Strategists, and Specialists
  • Use our Performance and Growth Framework (PGF) to run consistent 1:1s, PGP reviews, KPI reviews, and feedback loops that people genuinely value
Growth & Operational Excellence
  • Work with our marketing team on agency campaigns, marketing materials, case studies, testimonials, and lead generation for Retention
  • Support sales conversations where your expertise closes the gap
  • Build strong relationships with our Paid Social and Google units to drive internal referrals
  • Partner with the Process Excellence Manager and COO to lift utilization, billable income, and process efficiency
Who You Are
  • You've led a retention, lifecycle, or CRM team - ideally in an agency, and ideally with P&L or revenue accountability
  • You know email and SMS deeply. You don't need to be the fastest person in Klaviyo, but you need to know world-class work from adequate work in about ten seconds, and be able to explain the difference
  • You've managed teams, not just individual contributors
  • You're commercially fluent - gross profit, utilization, retention rates and pricing are tools you use, not concepts you've heard of
  • You're comfortable being the escalation point. Hard client conversations don't rattle you
  • You give and receive candid feedback well. Our culture runs on openness, and a leader who softens everything won't work here
  • You default to systems. When something breaks twice, you fix the process, not just the instance
  • You're happy working overlapping US hours in a globally distributed team

Bonus points for: experience with 7-8 figure DTC brands, hands-on Klaviyo history, a track record building or productising a service offering, or experience supporting sales and marketing as a subject matter expert.

Why This Role

You're inheriting a real business with real clients and a team already doing good work - not a blank page and not a mess. Retention is one of three service lines we take equally seriously, which means you'll have the investment and the internal referral pipeline to grow it, plus the autonomy to shape how.

You'll report directly to our COO and sit at the table where the decisions get made.

Related keywords

RetentionGrowth MarketingDTCeCommerceP&LKlaviyoLifecycle MarketingCRMEmail MarketingSMS MarketingAgencyLeadershipStrategyClient SuccessPerformance MarketingSOP

About Right Hook Digital

LinkedInVisit site

We HYPER-ACCELERATE Revenue Growth For eCommerce Businesses Like Yours.

Industry
Advertising Services
Company size
51-200 employees
Founded
2017
Headquarters
Murfreesboro, Tennessee
LinkedIn followers
13,063

Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI. We collaborate with brands to amplify content and create campaigns that get consumed by the right audience and drive actual business results. We're a motley crew of digital specialists, entrepreneurs, creatives and data-nerds that live and breathe social & tech. Most importantly, we know that it's not about us, and all about you. Your business. Your goals. Your success. We are your Right Hook.

Offices: Murfreesboro, Tennessee, US · 37 Kennigo St,, Fortitude Valley , QLD 4006, AU

Facebook AdvertisingSocial MediaDigital StrategySocial VideoDigital MediaGrowth MarketingGoogle PPCRetention MarketingCreative Ad ProductionSMS Marketing
View all jobs at Right Hook Digital

About Right Hook Digital

LinkedInVisit site

We HYPER-ACCELERATE Revenue Growth For eCommerce Businesses Like Yours.

Industry
Advertising Services
Company size
51-200 employees
Founded
2017
Headquarters
Murfreesboro, Tennessee
LinkedIn followers
13,063

Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI. We collaborate with brands to amplify content and create campaigns that get consumed by the right audience and drive actual business results. We're a motley crew of digital specialists, entrepreneurs, creatives and data-nerds that live and breathe social & tech. Most importantly, we know that it's not about us, and all about you. Your business. Your goals. Your success. We are your Right Hook.

Offices: Murfreesboro, Tennessee, US · 37 Kennigo St,, Fortitude Valley , QLD 4006, AU

Facebook AdvertisingSocial MediaDigital StrategySocial VideoDigital MediaGrowth MarketingGoogle PPCRetention MarketingCreative Ad ProductionSMS Marketing
View all jobs at Right Hook Digital

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