Milton Keynes, England, United Kingdom · Hybrid
B2B Campaign Manager Location: Milton Keynes (Hybrid Working) Job Type: Full time, Permanent, Standard business weekday hours Salary: Competitive About Us At ROI, we support 70% of the UK’s automotive brands in achieving…
Skills: B2B Campaign Management, Demand Generation, Demand Capture, Email Marketing, Paid Media
Milton Keynes, England, United Kingdom · Hybrid
$24k–$25k/yr
Business Centre Executive Location: Primarily remote, with 1 day per week in our Milton Keynes office Hours: 9am - 5pm - Monday - Friday Salary: Paying up to £24,500 per annum We’re looking for a highly organised and det…
Skills: Client Services, Administration, Customer Support, Microsoft Excel, Microsoft Outlook
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The role involves planning, activating, and optimizing integrated B2B marketing campaigns across multiple automotive client accounts. You will lead campaign delivery, create compelling messaging, and use data insights to drive measurable commercial impact.
Candidates need demonstrable experience delivering integrated B2B demand generation campaigns, ideally within an agency environment. Strong copywriting skills and proficiency in managing multiple marketing channels and automation platforms are required.
Location: Milton Keynes (Hybrid Working)
Job Type: Full time, Permanent, Standard business weekday hours
Salary: Competitive
At ROI, we support 70% of the UK’s automotive brands in achieving their strategic sales goals and delivering exceptional customer service. By merging innovative marketing strategies with cutting edge tech solutions, we connect consumers and manufacturers, driving industry transformation. Our expertise shines through our work with global brands like BMW, JLR, Volvo, Kia, and Volkswagen.
UNIFI is the specialist B2B marketing division of ROI Automotive, delivering high performing marketing campaigns for leading automotive brands across the UK. Following continued growth and significant client investment, we’re expanding our team.
We’re looking for a confident, organised and results driven B2B Campaign Manager to join our growing team. This role is ideal for a marketer who thrives in a fast paced agency environment and enjoys delivering impactful campaigns, collaborating with talented teams and using insight to drive performance. Join us and play a key role in delivering integrated B2B campaigns that create measurable commercial impact for some of the automotive industry's most recognisable brands.
Reporting to the B2B Client Services Director, you will take ownership of the day to day planning, activation, optimisation and reporting of integrated B2B marketing campaigns across multiple client accounts.
Working closely with Account Managers and specialist teams, you will lead campaign delivery to ensure activity is executed efficiently to a high standard and in line with agreed strategy. This is a hands on role suited to a marketer who enjoys owning delivery, using data and insight to improve performance as well as creating compelling campaign messaging content that delivers measurable results.
Plan and manage the end to end delivery of integrated B2B marketing campaigns across assigned accounts
Work closely with the Account Manager to recommend the most effective channels and communications approach to meet client objectives
Execute campaigns across multiple channels including email marketing, paid media, content marketing, marketing automation, websites and landing pages
Create campaign delivery plans, timelines and channel activity schedules from client briefs
Develop, review and refine campaign copy, messaging and content to ensure alignment with objectives and audience needs
Coordinate internal teams and external partners to deliver campaign assets on time and within budget
Monitor campaign performance against agreed KPIs and identify opportunities to optimise creative, targeting, channel mix and budget allocation
Collaborate with Data & Insight specialists to ensure accurate tracking, reporting and actionable insights
Support the delivery of nurture journeys, workflows and audience segmentation in partnership with automation specialists
Identify opportunities to improve website user experience, landing page performance and content effectiveness through campaign insight and user behaviour analysis
Work closely with Account Managers to provide updates on campaign performance, delivery progress and potential risk
Contribute to continuous improvement of processes, operational efficiency and campaign effectiveness
Demonstrable experience delivering B2B marketing campaigns, ideally within an agency environment.
Experience delivering integrated B2B demand generation and demand capture campaigns.
Strong understanding of how marketing channels perform across the B2B buyer journey.
Experience managing campaigns across email marketing, paid social, content marketing and marketing automation platforms.
Strong copywriting skills with the ability to create compelling campaign messaging and content.
Confidence analysing campaign performance data and using insights to drive optimisation.
Excellent organisation and project management skills, with the ability to manage multiple campaigns simultaneously.
A proactive, collaborative approach with a strong sense of ownership and accountability.
A collaborative mindset and commitment to delivering the best outcomes for clients.
Experience within automotive B2B marketing is desirable but not essential.
We understand how important it is to look after our employees so in return for the hard work, we offer amazing benefits including:
A £500 annual health and wellbeing allowance to use against products and services to improve your mental or physical wellness such as gym membership, sportswear, wellness apps and additional healthcare cover for dependents.
Access to education bursaries to learn new skills.
A day off and a voucher to get yourself something nice on your birthday.
Company pension.
Healthcare plans including private medical insurance and dental cover.
25 days annual leave rising with length of service.
Subsidised car purchase schemes available.
If you’re interested in joining us as a B2B Campaign Manager, apply today.
We encourage applications from all backgrounds and are committed to providing an inclusive, supportive workplace.
The Connected Fleet Sales Platform
ROI Automotive brings fleets, OEMs, leasing companies and retailers into one connected platform, powering fleet sales. Fleet buying today is slow and disconnected, making it harder for fleets to buy and more costly for OEMs to serve. ROI replaces this with a connected fleet sales platform combining technology, data, marketing and specialist human teams so fleets can engage easily with suppliers to make faster, more confident buying decisions, and OEMs and partners manage demand, conversion and retention, creating a more predictable way to grow fleet sales. Our platform includes industry infrastructure such as Fleet Gateway and Leasing Portal, enabling real-time access to agreements and critical sales content, supporting confident purchasing decisions across the ecosystem. We’re building the infrastructure behind the future of fleet, connecting over 1,400 fleets, 48 leasing companies, 30 passenger car OEMs, 7 commercial vehicle OEMs and more than 500 retailers across 11 countries. When fleet sales performance improves, it becomes easier for fleets to buy and for OEMs and leasing companies to sell. When fleets win, the whole industry wins.
Offices: Pepper House, Market Street, Nantwich, Cheshire, GB · Davy Avenue, Milton Keynes, England MK5 8NA, GB
The Connected Fleet Sales Platform
ROI Automotive brings fleets, OEMs, leasing companies and retailers into one connected platform, powering fleet sales. Fleet buying today is slow and disconnected, making it harder for fleets to buy and more costly for OEMs to serve. ROI replaces this with a connected fleet sales platform combining technology, data, marketing and specialist human teams so fleets can engage easily with suppliers to make faster, more confident buying decisions, and OEMs and partners manage demand, conversion and retention, creating a more predictable way to grow fleet sales. Our platform includes industry infrastructure such as Fleet Gateway and Leasing Portal, enabling real-time access to agreements and critical sales content, supporting confident purchasing decisions across the ecosystem. We’re building the infrastructure behind the future of fleet, connecting over 1,400 fleets, 48 leasing companies, 30 passenger car OEMs, 7 commercial vehicle OEMs and more than 500 retailers across 11 countries. When fleet sales performance improves, it becomes easier for fleets to buy and for OEMs and leasing companies to sell. When fleets win, the whole industry wins.
Offices: Pepper House, Market Street, Nantwich, Cheshire, GB · Davy Avenue, Milton Keynes, England MK5 8NA, GB
