A day in the life:

As an Account Director, you’ll be responsible for working with clients in the Lifestyle space. You’ll have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. Through a deep understanding of the client’s business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. Additionally, you’ll demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative marketing campaigns.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities
• Marketing Strategy: Guides the account team with a comprehensive strategy across paid channels to meet or exceed client business objectives; Demonstrates proficiency in media planning, including the connection of a client’s product, audience and media.
• Product Innovation & Quality: Ensures paid advertising teams are consistent and accountable to QA processes, ensuring now revenue-impacting errors within your client portfolio. 
• Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Data-driven Insights: Leverages data and analytics to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy, decisions and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
• Client Retention: Leads the contract renewal strategy by following the established client renewal process and timelines.  Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the  presentation and proposal development alongside the Account Manager to extend client partnerships.  Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Service Expansions: Works with the internal account team to identify additional strategies to improve performance and expand client partnerships. Always has 1 service expansion opportunity in mind per client per month to help them better achieve their goals. 
• Client Portfolio: Manages a diverse set of clients totaling a minimum of $175K in monthly recurring revenue
• Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to paid advertising team members to up-level existing client services. 
• Own the strategic coaching and development of Account Managers and strategists, ensuring teams can independently connect channel execution to client business outcomes and confidently lead client conversations
• Elevate client-facing excellence across accounts, coaching teams on storytelling, executive presence, and emotional intelligence to deliver clear, polished recommendations

Role Requirements:

• Bachelor's Degree in Marketing, Communication or related discipline
• 8+ years digital marketing experience in strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
• Minimum 5 years of hands-on experience with paid advertising campaigns 
• Proven track record of delivering high customer satisfaction scores
• Extensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot)
• Experience speaking to business-level metrics such as LTV:CAC, MER, etc. 
• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
• Ability to quickly build rapport and develop relationships with executive-level points of contact
• Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Entrepreneurial spirit with a passion for for problem-solving, continued learning, and personal development

Key Performance Indicators (KPIs)

• Client Retention Rate of Book: 96%+
• Service Expansion Closed per quarter: $20k MGP (Project or Retainer)
• NPS Score: 8 or above
• MRR: $175K

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

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