Marketing Director 

About PixMob

At PixMob, we create unforgettable collective experiences. Using our wireless illumination technologies (like our famous LED wristbands), we transform audiences into giant screens, connecting people during the world's biggest events—from Taylor Swift and Coldplay concerts to the Super Bowl, NBA, and NHL games. Founded in Montreal, our company thrives on innovation, creativity, and a vibrant team culture to keep lighting up crowds across the globe.

Role summary

PixMob is seeking a Marketing Director to lead and unify our brand, growth, and communication efforts. As we expand into new global territories and product categories, we need a leader who can operationalize our creative vision, streamline priorities, and scale our marketing engine to support rapid growth.

Your mission, while working closely with the VP Marketing & Sales and the two directors of expertise, is to lead the marketing team, foster cross-functional alignment with other departments and build the go-to-market (GTM) frameworks necessary to support our growth trajectory.

Key Responsibilities

1. Strategic Leadership & Planning

• Develop and execute the annual marketing roadmap, ensuring all strategies and tactics align with corporate growth objectives.

• Oversee the total marketing budget and OPEX management, ensuring a high ROI on all departmental spendings.

• Manage the marketing technology stack to ensure the team has the automated tools and data flow required to win.

• Establish and maintain a marketing dashboard for the management team, providing regular reporting on KPIs, lead generation, and brand impact.

2. GTM & Integrated Campaigns

• Lead the charge on go-to-market strategies for new products, solutions, and geographic territories.

• Work closely with the Brand and Growth experts to develop & deploy integrated, multi-channel campaigns with clear KPIs and performance tracking.

• Support with local marketing or media initiatives to help amplify our brand in Quebec 

3. Cross-Functional Bridge & Intelligence

• Act as the primary liaison between Marketing, Sales, and Product R&D to ensure our product roadmap reflects actual market demand.

• Lead market research, competitor analysis, and industry trend tracking to keep PixMob ahead of the curve.

• Support regional offices (Europe & Japan) by providing the frameworks and assets needed for localized marketing success.

4. Customer Experience & Partnerships

• Foster a customer-centric culture by implementing success strategies, feedback loops, and satisfaction metrics.

• Manage and leverage major corporate partnerships to expand brand reach and credibility.

5. Internal Culture & Communication

• Oversee internal communications and employee experience initiatives to reinforce PixMob’s unique culture across all global offices.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or a related field. 

• Experience: 12+ years of marketing experience, with at least 5 years in a team management or departmental head role.

• Industry background: Proven track record in live events, music, sports, or experiential technology an asset. 

• Team Management: Proven ability to lead and inspire multi-disciplinary teams (Creative, Digital…) to deliver cohesive, world-class work.

• Data & Analytics: Data-driven and results-oriented. Proficient in marketing analytics and CRM platforms (e.g., Salesforce). You are comfortable building dashboards and extracting actionable insights.

• Cross-Functional Collaboration: A natural "bridge-builder" who can effectively collaborate with Sales, Product R&D, and Production teams to align priorities.

• Adaptability: You thrive in fast-paced, high-growth environments where being resourceful and autonomous is the key to success.

• Bilingual (English/French) is essential for internal and external collaboration.