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PEG Hospitality Group logoPEG Hospitality Group

Director of Sales

Peabody, Massachusetts, United States · On-site

Senior

Description The Director of Sales is responsible for developing and executing strategic sales and marketing initiatives to achieve revenue goals and grow the hotel's market share. They will utilize their strong sales acu…

Skills: Strategic Sales Planning, Relationship Building, Revenue Management, Market Analysis, Contract Negotiation

PEG Hospitality Group logo

Director of Sales

PEG Hospitality Group

Peabody, Massachusetts, United States • On-site

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Senior

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  • Full-time
  • bachelor degree
  • Posted 19d ago
  • ~40 hrs/week

Responsibilities

The Director of Sales develops and executes strategic sales and marketing initiatives to maximize revenue across corporate, group, and leisure segments. They are responsible for managing the sales team, conducting client site visits, and collaborating with revenue management to grow market share.

Requirements

A bachelor's degree in business or marketing is desired, along with 2-5 years of sales management experience and 3-5 years of hotel experience. Candidates must possess a valid driver's license and the ability to travel periodically.

Full job description

Description

The Director of Sales is responsible for developing and executing strategic sales and marketing initiatives to achieve revenue goals and grow the hotel's market share. They will utilize their strong sales acumen, relationship-building skills, and industry knowledge to maximize revenues from corporate, group, and leisure segments. They will engage in proactive sales activities, maintaining existing account relationships and developing new contacts and accounts through networking. They will be responsible for driving overall revenue growth for the property by independently evaluating sales leads and determining their viability and alignment to the property’s sales and revenue strategy.  

  • They may provide direction and assign tasks to the sales coordinator or other members of the sales or events teams.    
  • Develop and implement a comprehensive sales plan, targeting corporate, group, transient, and other potential market segments. 
  • Ability to independently evaluate business and create requests for proposal (RFP) for potential clients. Negotiate rates and concessions for corporate negotiated rates.  
  • Develops relationships within the community to strengthen and expand customer base for sales opportunities.  
  • Provides accurate, complete and effective turnover to internal stakeholders to ensure they are successful in executing for the client.  
  • Accountable for sales goals, monitors progress toward those goals; responsible for attracting and retaining customers. 
  • Conducts site visits and property tours with prospective clients.  
  • Conducts weekly sales calls in person with local clients or via phone with remote clients. 
  • Understand the overall market, the strength and opportunities of competitive set hotels, local demand, economic trends and identify ways to sell against them.  
  • Uses all sales prospecting tools in a proactive manner, enters all sales activities in software as required, allowing for accurate tracking and analysis of weekly efforts and activities.  
  • Ensure business booked is within the hotel’s goals. Close the best opportunities for the property based on market conditions and individual property needs 
  • Attend and contribute during weekly sales meetings, share information, set and revise goals to ensure achievement of hotel’s goals.  
  • Accurately compile weekly sales status reports for the hotel and distribute them to Regional Director of Sales, Regional Director of Operations, and General Manager.  
  • Ability to maneuver through the location/brand’s property management and reservation system.  
  • Provides guidance, direction, and training to other on-property sales team members. Responsible for the recruitment and selection process and the performance management processes of property sales team members.  
  • Collaborate with the marketing team to create campaigns that support revenue goals, ensuring alignment with brand standards. 
  • Collaborate with revenue management to strategize and deploy effective sales strategies across all segmentations.  
  • Work closely with other departments (e.g., Front Office, F&B) to ensure a cohesive approach to guest experience and revenue generation.  
  • Performs other duties as assigned.? 

Requirements

Requirements:

  • Bachelor’s degree in business, marketing, or relevant discipline desired 
  • A minimum of 2-5 years of experience as a sales manager, 3-5 years of experience in a hotel, preferably in a sales or operations role.  
  • Outstanding communication and interpersonal skills. 
  • Proficient in MS Office suite and related software. 
  • Valid drivers’ license and a driving record that meets the company’s insurance requirements.
  • Requires regular in-person attendance, not a remote or hybrid role

Physical Requirements:

  • Ability to periodically travel to other locations, sometimes requiring overnight stay.  
  • Ability to use a computer for extended periods of time, either seated or standing.  
  • Ability to communicate both verbally and in writing.  
  • Excellent time management and organization skills 
  • Ability to occasionally lift and move up to 35 lbs. 
  • Ability to maintain flexible / extended work hours as needed by job demand and functions.    

Related keywords

HospitalityRevenue GrowthRFPCorporate Negotiated RatesMarket ShareSales ProspectingProperty Management SystemReservation SystemSite VisitsCompetitive SetSales Status ReportsBrand StandardsF&BFront OfficeLead Generation

About PEG Hospitality Group

LinkedInVisit site

Inspire, Respect, Diligence #PEGhospitalitygroup

Industry
Hospitality
Company size
501-1,000 employees
Founded
1959
Headquarters
Lehi, Utah
LinkedIn followers
1,819

In-Group Hospitality is a high performance management company providing hotel owners with quality asset management and profitable returns on investment.

Offices: 2940 W Maple Loop Dr, Lehi, Utah 84043, US

HospitalityHotelsHotel ManagementRevenue ManagementStrategic PartnershipsHotel OperationsBrand QualityEfficiencyProductivityAccounting & Finance
View all jobs at PEG Hospitality Group

About PEG Hospitality Group

LinkedInVisit site

Inspire, Respect, Diligence #PEGhospitalitygroup

Industry
Hospitality
Company size
501-1,000 employees
Founded
1959
Headquarters
Lehi, Utah
LinkedIn followers
1,819

In-Group Hospitality is a high performance management company providing hotel owners with quality asset management and profitable returns on investment.

Offices: 2940 W Maple Loop Dr, Lehi, Utah 84043, US

HospitalityHotelsHotel ManagementRevenue ManagementStrategic PartnershipsHotel OperationsBrand QualityEfficiencyProductivityAccounting & Finance
View all jobs at PEG Hospitality Group

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