Makati, Metro Manila, Philippines · Hybrid
Role Summary: Own the paid-acquisition performance for Lamudi PH's developer and broker advertising clients, and support paid campaigns across our other regional markets. You run and optimise paid campaigns (Meta + Googl…
Skills: Meta Ads Manager, Google Ads, Lead Generation, Performance Marketing, GA4
Makati, Metro Manila, Philippines · Hybrid
Job Description: The Account Manager for IDEAL will serve as the sole dedicated point person responsible for managing and growing relationships with partner banks in the home loan sector. This role covers all aspects of …
Skills: B2B Sales, Partnership Management, Negotiation, Stakeholder Management, Home Loan Products
Makati, Metro Manila, Philippines • Hybrid
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Manage and optimize paid acquisition campaigns across Meta and Google Ads for a portfolio of approximately 25 developer and broker clients. Focus on hitting monthly lead and qualified-lead targets while driving cost-efficiency and reporting performance across regional markets.
Requires over 5 years of senior-level experience in hands-on performance marketing with a strong focus on lead generation. Must demonstrate expertise in Meta Ads Manager, Google Ads, GA4, and analytical tools to manage multiple budgets and markets.
Role Summary:
Own the paid-acquisition performance for Lamudi PH's developer and broker advertising clients, and support paid campaigns across our other regional markets. You run and optimise paid campaigns (Meta + Google) across a portfolio of ~25 active client accounts, hit each client's monthly lead and qualified-lead (QL) targets within budget, drive cost-efficiency (CPL, CPQL, CVR), and report performance clearly. This is a senior, hands-on, analytical, lead-generation role, not brand or e-commerce. The Philippines is the primary focus, but you should be comfortable working across multiple markets.
\nKey Responsibilities:Plan, build, and optimise paid campaigns across Meta Ads and Google Ads (Search, Display, retargeting) for a portfolio of developer/classifieds clients.
Hit each client's monthly lead and QL targets within an allocated ad budget; manage pacing and budget utilisation across ~25 accounts.
Drive cost-efficiency: lower CPL and CPQL, improve lead-to-QL conversion (CVR), and protect lead quality (negative keywords, audience refinement, SMS/lead verification, filtering invalid/low-intent traffic).
Run retargeting / remarketing (audiences, exclusions, dynamic catalogue ads) as a growing share of qualified leads.
Diagnose under-performing campaigns quickly: identify whether the issue is creative fatigue, audience, budget/learning, or lead quality, and action a fix.
Brief and coordinate creative refreshes with the design team; track ageing creative and project rotation.
Produce a clear monthly performance report per client and portfolio (spend, leads, QL by source, CVR, CPL, CPQL, achievement vs target, MoM benchmarks).
Liaise with developer clients / account teams on targets, results, and recommendations.
Maintain accurate tracking and source attribution; flag tracking gaps.
Support and, where needed, lead paid campaigns for other regional markets, adapting to each market's targets and context.
5+ years hands-on paid digital / performance marketing (senior level), with a clear lead-generation focus (real estate, classifieds, property, finance, or comparable high-consideration lead-gen).
Demonstrable, hands-on expertise in both Meta Ads Manager and Google Ads (not just one; not agency-overseer level — actually building and optimising campaigns).
Strong analytical ability: comfortable owning CPL / CPQL / CVR / ROAS, spotting what's driving a number, and acting on it. Confident in GA4 and Excel / Google Sheets.
Experience managing multiple accounts/budgets simultaneously and hitting targets, ideally across more than one market.
Real estate / property classifieds experience specifically.
Retargeting / DPA / dynamic remarketing (Meta catalogue, Google dynamic).
Familiarity with a CRM / lead system (PopDeal or similar) and lead-source attribution.
Conversion tracking setup (GTM, pixels, conversion events).
Experience briefing creative and improving ad quality.
Lamudi is the largest property technology (PropTech) company in Indonesia providing solutions for everyone to market, rent, sell, buy, and finance property with a seamless end-to-end experience. Our mission is to provide Indonesians with the easiest and most trustworthy way to attain a property. Enabled by our platform that extends to OLX Properti, we have empowered 30,000+ real estate agents, and partnered with 425+ developers' projects as well as 10+ banks, connecting them to over 22 million prospective buyers previously beyond their reach. Lamudi was originally founded by Rocket Internet in 2014 but since 2023, has been a part of Digital Classifeds Group, a leading operator of online property marketplaces in Southeast Asia.
Offices: Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan, Kuningan Bar., Kec. Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Jakarta Selatan, Jakarta 12710, ID
Lamudi is the largest property technology (PropTech) company in Indonesia providing solutions for everyone to market, rent, sell, buy, and finance property with a seamless end-to-end experience. Our mission is to provide Indonesians with the easiest and most trustworthy way to attain a property. Enabled by our platform that extends to OLX Properti, we have empowered 30,000+ real estate agents, and partnered with 425+ developers' projects as well as 10+ banks, connecting them to over 22 million prospective buyers previously beyond their reach. Lamudi was originally founded by Rocket Internet in 2014 but since 2023, has been a part of Digital Classifeds Group, a leading operator of online property marketplaces in Southeast Asia.
Offices: Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan, Kuningan Bar., Kec. Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Jakarta Selatan, Jakarta 12710, ID
