Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they …
Skills: Performance Marketing, Google Ads, Meta Ads Manager, TikTok Ads, Digital Acquisition
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Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they …
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Skills: Generative AI, Creative Ideation, Concept Development, Storyboarding, Video Production
Special capital Region of Jakarta, Java, Indonesia · On-site
Mid level$2.5B raised
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they …
我們正在尋找具備服務思維、團隊管理能力與執行力的 Customer Service Team Leader! 你將負責第一線客服團隊的日常管理與服務品質提升,透過即時支援、績效管理及團隊培育,協助客服夥伴提供優質且高效率的客戶服務體驗。 同時你也將參與客服流程優化、數據分析及跨部門協作,透過持續改善營運效率與服務品質,支持平台穩定運作並推動客戶滿意度提升。 \n 【工作內容】 負責客服團隊日常營運管理,即時監控服務表現,確保團隊達成服務…
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Parañaque, Metro Manila, Philippines · On-site
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Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they …
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Ho Chi Minh City, Vietnam · On-site
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Parañaque, Metro Manila, Philippines · On-site
Entry level$2.5B raised
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they …
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they …
Skills: People Management, Customer Service, Contact Center Operations, Data Reporting, Data Analysis
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Full-time
bachelor degree
Posted 21h ago
~40 hrs/week
Responsibilities
The Senior Digital Marketing Associate will manage and optimize paid digital campaigns across platforms like Google Ads, Meta, and TikTok to drive customer and driver acquisition. They will analyze performance data to improve acquisition efficiency and collaborate with creative teams to test and refine campaign strategies.
Requirements
Candidates must have a Bachelor's degree in Marketing, Business, or a related field and 2-3 years of hands-on experience in performance marketing. Strong proficiency in Google Ads and Meta Ads Manager, along with the ability to translate data into actionable insights, is required.
Full job description
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realise this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.
As we continue to grow, we are looking for a Senior Digital Marketing Associate to strengthen our performance marketing capabilities and help drive efficient customer and driver acquisition. This role will be responsible for managing and optimising Lalamove Malaysia’s paid digital campaigns across platforms such as Google Ads, Meta, TikTok and other digital channels. You will monitor campaign performance, identify opportunities or issues, optimise budgets and campaign structures, and turn performance data into clear actions that improve acquisition efficiency. You will also work closely with the wider Marketing, Creative and Acquisition teams to continuously test and improve our campaigns.
\nWhat you’ll do
Plan, set up, manage and optimise paid campaigns across Google Ads, Meta, TikTok and other relevant digital channels.
Manage digital advertising budgets and recommend budget allocation or reallocation based on campaign performance and business priorities.
Monitor campaign performance regularly and proactively identify performance changes, delivery issues and optimisation opportunities.
Optimise campaigns against key acquisition metrics such as CPL, CAC/CPA, conversion rate, CTR and other relevant KPIs.
Set up campaigns from end to end, including campaign structure, audience targeting, keyword strategy, bidding and conversion tracking.
Analyse campaign, audience and keyword performance to identify opportunities to improve acquisition.
Develop and optimise retargeting and remarketing strategies to improve conversion.
Plan and conduct A/B tests across creatives, audiences, messaging and campaign setups.
Identify underperforming or fatigued creatives and work with the Creative and Content teams on creative refreshes and new testing ideas.
Conduct regular campaign and account reviews to ensure budgets, tracking, structures and settings are properly maintained.
Prepare regular performance updates with clear insights, recommendations and next actions.
Proactively flag campaign issues, unusual performance trends or platform-related problems and recommend corrective actions.
Work closely with Marketing, Acquisition, Operations and other stakeholders to ensure paid media activities support overall business goals
What we seek
Strong hands-on experience in performance marketing and paid digital advertising.
Good working knowledge of Google Ads and Meta Ads Manager. Experience with TikTok Ads or other paid media platforms is an advantage.
Strong understanding of the digital acquisition funnel and key performance metrics such as CPL, CAC/CPA and conversion rate.
Ability to analyse performance data, identify the root cause of performance changes, and recommend practical actions.
Experience in campaign setup, optimisation, keyword analysis, audience targeting and remarketing.
Experience conducting A/B testing and campaign experiments.
Comfortable working with data and translating it into simple, actionable recommendations.
Strong attention to detail, particularly when managing campaign budgets, tracking and campaign settings.
Proactive and able to work independently while collaborating with different teams.
Able to manage multiple campaigns and priorities in a fast-paced environment.
Good command of English and Bahasa Malaysia.
What you’ll need
Bachelor’s Degree in Marketing, Business, Communications or a related field.
Minimum 2–3 years of hands-on experience in digital or performance marketing, preferably within e-commerce, technology, marketplace, app-based or other fast-paced digital businesses.
Founded in Hong Kong in 2013, Lalamove is an on-demand delivery platform born with a mission to empower communities by making delivery fast, simple and affordable. At the click of a button, individuals, small businesses and corporations can access a wide fleet of delivery vehicles operated by professional driver partners.
Powered by technology, we seamlessly connect people, vehicles, freight and roads, moving things that matter and bringing benefits to local communities across Asia, Latin America and EMEA.
Offices: 72, Tat Chee Avenue, Unit 403, 4/F, Innocentre, Kowloon Tong, Kowloon, HK
Mobile AppInternetTransportand LogisticAppsLogisticsTransportationDeliverySupply Chain Management
Founded in Hong Kong in 2013, Lalamove is an on-demand delivery platform born with a mission to empower communities by making delivery fast, simple and affordable. At the click of a button, individuals, small businesses and corporations can access a wide fleet of delivery vehicles operated by professional driver partners.
Powered by technology, we seamlessly connect people, vehicles, freight and roads, moving things that matter and bringing benefits to local communities across Asia, Latin America and EMEA.
Offices: 72, Tat Chee Avenue, Unit 403, 4/F, Innocentre, Kowloon Tong, Kowloon, HK
Mobile AppInternetTransportand LogisticAppsLogisticsTransportationDeliverySupply Chain Management