Jobs at LAGOS (Now Hiring) — 2 open

Position Summary

The Vice President of Digital Marketing & Growth is a senior leadership role responsible for defining and executing LAGOS' digital growth strategy across acquisition, E-commerce, retention, and customer experience. This individual will own the performance and evolution of the digital business, ensuring that marketing, ecommerce, lifecycle, analytics, and technology initiatives work together to drive customer growth, engagement, and revenue.

The role requires a strategic operator who can blend brand stewardship with performance discipline, translating the LAGOS brand into a best-in-class digital experience while building a scalable engine for customer acquisition, retention, and long-term value creation.

The Vice President of Digital Marketing & Growth will partner closely with leadership across Brand, Creative, Merchandising, Technology, Retail, and Finance to align priorities, establish accountability, and create a customer-centric operating model grounded in data, testing, measurement, accountability, and continuous improvement.

Essential Functions

Strategic Leadership

• Define and execute the overall digital growth strategy, aligning acquisition, conversion, retention, customer experience, and revenue objectives with broader omnichannel goals.
• Partner with executive leadership to establish priorities, allocate resources, and drive the evolution of LAGOS' digital business.
• Develop and maintain a KPI framework that measures business performance across customer acquisition, customer retention, conversion, customer lifetime value, and revenue growth.
• Establish clear accountability across digital functions, ensuring ownership of outcomes rather than activities.
• Identify emerging consumer, technology, and commerce trends that can create competitive advantage and accelerate growth.

Acquisition & Growth Marketing

• Lead customer acquisition strategy across paid media, organic search, affiliate, content, and any emerging channels.
• Ensure marketing investments are aligned to efficient customer acquisition, profitable growth, and long-term customer value.
• Partner with agencies and internal teams to develop and execute integrated growth plans.
• Establish measurement frameworks to evaluate channel effectiveness, incrementality, and contribution to customer and revenue growth.
• CRM & Lifecycle & Retention
• Own customer retention and lifecycle marketing strategies across email, SMS, loyalty, clienteling, direct mail, and other owned channels.
• Develop programs that increase repeat purchase behavior, customer lifetime value, and long-term customer engagement.
• Build segmentation, personalization, and customer journey strategies that deliver relevant and meaningful customer experiences.
• Ensure retention initiatives are coordinated across digital, retail/concession, and customer service touchpoints.

Analytics, Data & Customer Insights  

• Establish performance measurement, reporting frameworks, dashboards, and operating cadences that enable data-driven decision making across the organization.
• Leverage customer insights and business intelligence to identify growth opportunities and optimize performance.
• Partner with the Technology team to strengthen attribution, customer identification, data integrity, and measurement capabilities.
• Translate data and insights into actionable recommendations that improve acquisition, conversion, retention, and customer lifetime value.

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and lead a high-performing digital organization aligned around customer growth, business performance, and accountability.
• Lead internal teams and external partners, establishing clear goals, priorities, and performance expectations.
• Foster a culture of collaboration, innovation, ownership, and continuous improvement.
• Partner closely with Brand, Creative, Merchandising, Retail, Technology, Finance, and Operations teams to align priorities, improve decision-making, and ensure digital initiatives support enterprise objectives.

Budget & Business Performance  

• Develop and manage digital budgets across marketing, technology, ecommerce, and growth initiatives.
• Allocate resources and investments to maximize customer growth, business performance, and long-term value creation.
• Monitor and optimize spend across channels, vendors, and strategic partners to ensure efficient use of capital.
• Evaluate investment performance against revenue growth, profitability, customer acquisition, retention, and customer lifetime value objectives.

Key Performance Indicators

• Revenue growth and ROI from digital channels
• Customer acquisition cost (CAC) and lifetime value (LTV) improvement
• Website traffic, conversion rates, and engagement metrics
• Campaign performance and pipeline contribution

What Success Looks Like

• Drives measurable revenue growth through digital channels with improved CAC, LTV, and conversion rates
• Builds a scalable, high-performing digital engine across paid, owned, and organic channels
• Leads with data, using analytics, testing, and attribution to continuously optimize performance
• Develops a strong team and cross-functional alignment with Sales, Product, and leadership

Qualifications

• A bachelor’s degree in Marketing, Business, Communications, or a related field; (MBA preferred)
• 10-15+ years of experience in digital marketing, with at least 5 years in a leadership role
• Proven track record of driving digital growth and revenue impact
• Deep expertise in:
• • SEO/SEM
  • Paid media strategy
  • Marketing automation
  • Performance marketing
  • Analytics and reporting tools
• Experience in scaling digital strategy for enterprise or high-growth companies
• Strong understanding of customer journey mapping and personalization
• Familiarity with emerging technologies (AI in marketing, programmatic advertising, etc.)

Core Competencies  

To thrive and grow with our company, you must possess and continue to develop the following competencies: 

• Customer Focus: Ensuring that the internal and external customer’s perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities; crafting and implementing service practices that meet customers’ needs; promoting and operationalizing customer service as a value. 
• Driving for Results: Setting high goals for personal and group accomplishment; using measurement methods to monitor progress towards goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement. 
• Building Trusting Relationships: Using appropriate interpersonal styles to establish relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one’s intentions. 
• Adaptability: Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make change successful. 
• Growth Orientation: Harnessing technical expertise, continuous learning, and commitment to improvement to optimize processes, address challenges, and achieve impactful results. 

Equal Employment Opportunities

LAGOS is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin, or citizenship. We are committed to a diverse workforce. We value all employees’ talents and support an environment that is inclusive and respectful.

Other Duties

Please note this job description is not intended to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.