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Full-time
bachelor degree
Posted 13d ago
~40 hrs/week
Responsibilities
The Director of Business Development is responsible for implementing sales and marketing initiatives to achieve hospital objectives and managing a team of clinical liaisons. They must identify and maintain relationships with key referral sources while collaborating with clinical and operational teams to coordinate admissions.
Requirements
Candidates must have at least five years of experience in healthcare sales and business development, with a preference for LTACH experience. A bachelor's degree is strongly preferred, and the role requires daily travel and strong leadership capabilities.
Full job description
Cornerstone Specialty Hospitals Little Rock exists to care for patients in need of intensive and specialized care. Designed as a bridge in the continuum of care, patients who transition to Cornerstone Specialty Hospitals from a traditional hospital/short-term acute care hospital receive a customized treatment plan from a dedicated team. With a connection from the heart, we’re focused on empowering our patients to achieve their goals.
Job Summary
Responsible for the implementation, support, and execution of sales and marketing initiatives to achieve and support objectives for their assigned market with more than one (1) ScionHealth Specialty Hospital. Aligns market strategies for single hospital territory with regional goals. Uses market intel, relevant data and metrics, reports, and tools to create effective market strategies to achieve the hospitals’ vision, mission and goals. Provides marketing leadership, support, mentorship, coaching and accountability to a team of 2-7 clinical liaisons to enable their assigned hospital to meet business objectives related to admissions, revenue, financial and census goals. Responsible for identifying, growing, and maintaining productive and positive relationships with executive referral source relationships at key accounts in the market. Responsible for routinely conducting key meetings, in-services and presentations with key accounts and referral sources. Collaborates daily with their hospital’s clinical and operational teams to coordinate appropriate referrals and admissions into the facility. Collaborates daily with market’s Managed Care, Admission, and Insurance Authorization Teams to coordinate appropriate referrals and admissions into the facilities. Conducts monthly team marketing meetings and weekly field ride-alongs to coach and train clinical liaisons to drive for results. Uses data and metrics to assess clinical liaison’s individual performance on a routine basis and holds members accountable to productivity and monthly goals.
Essential Functions
Leads and manages the sales and marketing training, management, tracking, motivation and planning for those hospitals within their market.
Ensures that all sales management tools are utilized by each clinical liaison within their market.
Provides market business growth through active participation in sales contacts and relationship development activities.
Provides the expertise to successfully analyze market admission potential and strategies through the utilization of Med Par, Meditech tracking, admission and referral patterns and other industry standard statistical information.
Responsible for setting monthly revenue target goals and expectations for each clinical liaison ensuring that these goals meet the budgeted operational requirements of the hospital(s) within their market.
Responsible for leading the development of strategic marketing plans for each clinical liaison on their team.
Conducts Morning Conversion Calls to align daily with operations and clinical leadership at each hospital to meet operational financial objectives.
Participates in interviewing and hiring process of new sales positions within their market.
Assesses performance of sales and marketing staff in implementing marketing plans and achieving monthly targeted goals.
Holds sales team accountable for results and provides corrective actions as necessary.
Ensure that all new marketing positions participate in the marketing orientation process.
Performs marketplace and hospital assessments to identify potential opportunities and clear understanding of branding equity.
Knowledge/Skills/Abilities/Expectations
Approximate percent of time required to travel: Daily
Must read, write and speak fluent English
Must have good and regular attendance
Performs other related duties as assigned
Education
Bachelor’s degree in related field strongly preferred
8+ years of sales leadership experience in a related field may be considered
Licenses/Certification
Valid driver’s license is required
Clinical licensure (RN, LPN/LVN,RT) preferred
Experience
Minimum of five (5) years of experience in healthcare/post-acute marketing, sales and business development; with experience specifically in LTACH strongly preferred
Management and leadership experience over a sales team preferred
Formal sales training preferred
Demonstrated understanding of Medicare, Medicaid, and other payers as related to LTACH benefits
Demonstrated competence in strategic business planning and design of marketing initiatives
Proven record of success
Related keywords
Business DevelopmentSales LeadershipHealthcareLTACHMarketingClinical LiaisonStrategic PlanningMedicareMedicaidMeditechMed ParRevenue ManagementAdmissionsReferral SourcesMarket AnalysisPerformance Metrics
Kindred’s mission is to help our patients reach their highest potential for health and healing with intensive medical and rehabilitative care through a compassionate patient experience.
Kindred’s 61 long-term acute care hospitals (LTACHs), along with 18 community-based, short-term acute care hospital campuses from across the nation, became part of ScionHealth with its launch in December 2021. Cornerstone Healthcare Group joined the ScionHealth family of hospitals and hospital services in January 2023.
In December 2021, Kindred Healthcare became a part of LifePoint Health, a leading healthcare company. As part of this transaction, LifePoint and Kindred also launched a new company, ScionHealth. Today, Kindred’s facilities are now part of either LifePoint or ScionHealth. Specifically, Kindred’s 61 long-term acute care hospitals – along with 18 community-based, short-term acute care hospital campuses from LifePoint – are now a part of ScionHealth.
Offices: 680 South Fourth Street, Louisville, KY 40202, US
Inpatient Rehabilitation Hospital ServicesLong Term Acute Care HospitalsSub-Acute Unitsand Transitional Care HospitalsHospitalHealth CareRehabilitationMedicalTherapeutics
Kindred’s mission is to help our patients reach their highest potential for health and healing with intensive medical and rehabilitative care through a compassionate patient experience.
Kindred’s 61 long-term acute care hospitals (LTACHs), along with 18 community-based, short-term acute care hospital campuses from across the nation, became part of ScionHealth with its launch in December 2021. Cornerstone Healthcare Group joined the ScionHealth family of hospitals and hospital services in January 2023.
In December 2021, Kindred Healthcare became a part of LifePoint Health, a leading healthcare company. As part of this transaction, LifePoint and Kindred also launched a new company, ScionHealth. Today, Kindred’s facilities are now part of either LifePoint or ScionHealth. Specifically, Kindred’s 61 long-term acute care hospitals – along with 18 community-based, short-term acute care hospital campuses from LifePoint – are now a part of ScionHealth.
Offices: 680 South Fourth Street, Louisville, KY 40202, US
Inpatient Rehabilitation Hospital ServicesLong Term Acute Care HospitalsSub-Acute Unitsand Transitional Care HospitalsHospitalHealth CareRehabilitationMedicalTherapeutics