Denver, Colorado, United States · Hybrid
MARKETING SPECIALIST — Demand Generation — InPlace Software Reports to: GM, North America; works closely with Sales, Implementation, Client Success, and the Content Writer. Salary: $90,000 + Comprehensive benefits packag…
Skills: Demand Generation, HubSpot Marketing Hub, Email Marketing, SEO, Campaign Optimization
Denver, Colorado, United States · Hybrid
Job Description Key Responsibilities We are seeking a dynamic individual with strong leadership skills and a passion for client engagement to join our team as an Implementation & Deployment Specialist. In this role, you …
Skills: Project Management, Business Analysis, Software Implementation, SaaS Implementation, Data Migration
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Own the strategy and execution of demand generation programs to drive pipeline growth across US and Canadian markets. Manage website content, SEO, and lead tracking while partnering with sales to create value-driven collateral.
Requires 5+ years of B2B demand generation experience and at least 2 years of hands-on experience with HubSpot Marketing Hub. A bachelor's degree and a proven track record in email marketing and analytical reporting are required.
MARKETING SPECIALIST — Demand Generation — InPlace Software
Reports to: GM, North America; works closely with Sales, Implementation, Client Success, and the Content Writer.
Salary: $90,000 + Comprehensive benefits package (Health, Dental, 401k, PTO).
Work Location: Hybrid (Minimum 3 days per week in our Denver, CO office).
Employment Type: Full-time
Join a fast-growing technology company transforming Higher Education with smart technology! We are seeking the right candidate to be a part of our exciting journey.
The Role
We’re hiring a Marketing Specialist to own the strategy and execution of demand generation programs. You will capture and nurture leads across email, webinars, and events, driving pipeline growth for our US and Canadian higher-ed and healthcare markets.
You will partner with cross-functional teams to design, optimize, and scale campaigns that deliver measurable revenue impact, while also driving our content strategy and distribution across web and email channels.
Responsibilities
- Plan, build, execute, and optimize campaigns across channels to generate pipeline.
- Own campaign performance reporting: clicks, site visits, downloads, signups, leads, lifecycle stage, and pipeline/revenue impact, rolled up for senior management.
- Build nurture programs that improve lead-to-opportunity and opportunity-to-close conversion.
- Partner with Sales to build collateral that explains InPlace's value proposition and differentiators.
- Manage lead tracking and handoff from Marketing to Sales.
- Own website content strategy and SEO, partnering with our Content Writer to produce impactful case studies, newsletters and web copy.
- Develop client case studies, coordinating with Client Success for interviews, data, and sign-off.
- Coordinate webinars and conferences, including logistics, promotion, and follow-up.
Requirements
- 5+ years of B2B demand generation experience.
- 2+ years hands-on with HubSpot Marketing Hub (forms, workflows, landing pages, segmentation, CRM sync) — required.
- Proven track record building and executing email marketing campaigns and nurture flows.
- Strong writing/editing skills — able to collaborate on and improve content.
- Experience supporting a sales team directly — campaign planning, sales enablement content, lead handoff.
- Strong analytical skills: campaign performance and spend reporting, roll-up reporting for leadership.
- Experience managing webinars and event/conference logistics end to end.
- Bachelor's degree.
Preferred Qualifications
- Experience selling to Higher Education or in SaaS.
- Experience with student/workforce systems or ed-tech.
You’ll be joining a stable, 30-year-old company with the agility of a startup. As a key hire in our Denver office, you’ll have a direct hand in shaping our demand generation strategy for the North American market, working alongside a collaborative team that values innovation and autonomy.
About Us
InPlace™ Software (www.inplacesoftware.com) is a SaaS platform for managing student work-integrated learning — field education, clinical placements, internships, and student teaching — from placement through completion. 250+ clients worldwide across two products University/Colleges and Healthcare organizations.
Offices in Australia (HQ), Asia, the UK, and the US. Operating for 12 years in the US, with office in Denver, CO. ~100 employees globally.
InPlace Software is a modern (SAAS) platform supporting an enterprise model for managing student workplace experiences.
InPlace (wholly developed by QuantumIT) is powerful management software for Higher Education Institutes that supports an enterprise model for managing student workplace experiences of any form such as clinical, student-teacher, internships, industry projects, overseas engagements and more. Essentially any experience where the student is leaving the university/institution to put their skills into practice. InPlace is unique in delivering an enterprise model for Higher Education Institutes that ensure visibility, coordination, and efficiency for all participants. The suite of features fully supports the placement lifecycle from start to finish covering all processes from an establishment of the agreement with the employer, requesting and allocating students to placements, to student timesheets and Log Book, assessments and analytical reporting. InPlace is a highly flexible system, enabling many features to be activated and configured in the data by the university’s administrator. InPlace includes distinct portals for: Staff Coordinator (power user) Student Academic Agency (employer) Supervisor Some highlights: - Selected by over 100 universities worldwide including 4 world top 25 Universities (*QS University rankings 2018) - Leading software of its kind in Australia and the United Kingdom, with significant growth in Asia and the USA. - Improves the student experience with better outcomes through a more tailored and involved solution - 4 methods for allocation which can be tailored for any type of program - Integrates with university systems such as Student Record Systems, Single Sign-On and more - Cloud based, Responsive and adaptive design for optimal user experience on all devices
Offices: 151 Rathdowne St, Level 2, Carlton, Victoria 3053, AU · 3 Picadilly Place, Suite 1120, Manchester, UK M1 3BN, GB · 3000 Lawrence St, Denver, Colorado 80205, US · UOA Corporate Tower No 8, Jalan Kerinchi Bangsar South, Lvl 6, Kuala Lumpur, Selangor 59200, MY
InPlace Software is a modern (SAAS) platform supporting an enterprise model for managing student workplace experiences.
InPlace (wholly developed by QuantumIT) is powerful management software for Higher Education Institutes that supports an enterprise model for managing student workplace experiences of any form such as clinical, student-teacher, internships, industry projects, overseas engagements and more. Essentially any experience where the student is leaving the university/institution to put their skills into practice. InPlace is unique in delivering an enterprise model for Higher Education Institutes that ensure visibility, coordination, and efficiency for all participants. The suite of features fully supports the placement lifecycle from start to finish covering all processes from an establishment of the agreement with the employer, requesting and allocating students to placements, to student timesheets and Log Book, assessments and analytical reporting. InPlace is a highly flexible system, enabling many features to be activated and configured in the data by the university’s administrator. InPlace includes distinct portals for: Staff Coordinator (power user) Student Academic Agency (employer) Supervisor Some highlights: - Selected by over 100 universities worldwide including 4 world top 25 Universities (*QS University rankings 2018) - Leading software of its kind in Australia and the United Kingdom, with significant growth in Asia and the USA. - Improves the student experience with better outcomes through a more tailored and involved solution - 4 methods for allocation which can be tailored for any type of program - Integrates with university systems such as Student Record Systems, Single Sign-On and more - Cloud based, Responsive and adaptive design for optimal user experience on all devices
Offices: 151 Rathdowne St, Level 2, Carlton, Victoria 3053, AU · 3 Picadilly Place, Suite 1120, Manchester, UK M1 3BN, GB · 3000 Lawrence St, Denver, Colorado 80205, US · UOA Corporate Tower No 8, Jalan Kerinchi Bangsar South, Lvl 6, Kuala Lumpur, Selangor 59200, MY
