The Director of Marketing will oversee the development and execution of integrated marketing strategies for key service lines. Must have an expertise in digital, social, communications, and relationship building with a f…
Skills: Integrated Marketing Strategy, Digital Marketing, Social Media Marketing, Communications, Brand Awareness
Inova Fairfax Hospital is looking for a dedicated Patient Access Associate 1 to join the team. This role will be full-time, day shift: Thursday & Friday 7:30am-4:00pm, Saturday & Sunday 7:00am-7:30pm Inova is consistentl…
Skills: Insurance Verification, Patient Interviewing, Customer Service, Medical Billing Knowledge, Communication
Registered Nurse (RN)- Pediatric Cardiac Intensive Care Unit
Falls Church, Virginia, United States · On-site
$39/hr–$64/hr
Entry level$10M raised
Inova Fairfax Hospital is looking for a RN Fellow to join the PCICU team within Inova's L.J. Murphy Children’s Hospital. This position is Day/Night Shift rotation. Sign-on bonus and relocation bonus. At Inova, the Pediat…
Skills: Patient Health Assessment, Care Coordination, Clinical Decision Making, Patient Education, Care Planning
Inova Fairfax Infusion Center is looking for a dedicated Oncology Patient Specialist 2 to join our team. This role will be full-time day shift: Monday- Friday, 8:30 a.m. to 5:00 p.m. Inova is consistently ranked a nation…
Care Coordinator 3 - Community Health Behavioral Health
Leesburg, Virginia, United States · On-site
$20/hr–$33/hr
Mid level$10M raised
Inova Community Health is looking for a dedicated Care Coordinator 3 to join the team. This role will be full-time, day shift, from Monday–Friday, 8:00 a.m. – 4:30 p.m. This role will be based in the Leesburg community h…
Skills: Care Coordination, Behavioral Health Referrals, Patient Intake, Electronic Health Records, Customer Service
Inova Fairfax Hospital Emergency Department is looking for a dedicated Patient Access Associate 1 to join the team. This role will be part-time, five, 4-hour shifts per week, evening shift: 5:00pm-9:00pm, Monday-Friday, …
Skills: Insurance Verification, Patient Interviewing, Customer Service, Medical Documentation, Payer Verification Systems
Inova Cancer Research is looking for a dedicated Research Manager – Cancer Analytics to join the Team. This hybrid full-time will be day-shift working Monday – Friday located in Falls Church, VA. The Research Manager – C…
Skills: Cancer Analytics, Statistical Analysis, Clinical Research Coordination, Data Governance, IRB Processes
The Physician is responsible for providing quality medical care to Inova Health System patients and collaborating with other healthcare professionals to optimize patient outcomes. This role will also be responsible for c…
Skills: Medical Diagnosis, Treatment Planning, Patient Education, Preventive Health Screenings, Clinical Research
The Physician is responsible for providing quality medical care to Inova Health System patients and collaborating with other healthcare professionals to optimize patient outcomes. This role will also be responsible for c…
Skills: Medical Diagnosis, Treatment Planning, Patient Education, Preventive Health Screenings, Clinical Research
Inova Orthopedics is looking for a dedicated Orthopedic Trauma Surgeon to join the team at Inova Fairfax Medical Campus/ Inova Loudoun or Inova Alexandria Hospital. This role will be full-time Sign-on bonus and relocatio…
Inova Health is looking for a dedicated Epic Certified Systems Analyst Sr to join the MyChart team. This role is Full-time Days working regular office hours Monday to Friday fully Remote. This position is eligible for re…
Inova Health Center – Oakville is looking for a dedicated Specialty Sonographer 1 to join the team. This role is a Varied Shift+Schedule: PRN (as needed) includes Sunday coverage on-call requirement. Inova is consistentl…
Inova Mount Vernon Hospital is looking for a dedicated Endoscopy Technician 1 to join the team. This role will be Full-Time 40 hours Per Week 5:30AM to 2:30PM or 6:30AM to 3:30PM with on-call running 24 hours on weekends…
Skills: Patient Positioning, Specimen Care, Room Turnover, Case Cart Management, Instrument Sterilization
Clinical Technician 1 – Progressive Care Unit North
Leesburg, Virginia, United States · On-site
$18/hr–$30/hr
Entry level$10M raised
Inova Loudoun Hospital - – Progressive Care Unit North is looking for a dedicated Clinical Technician 1 to join the team. This role will be Full -Time | Nights | 7PM – 7:30PM | Days Vary | Rotating weekends & holidays | …
Skills: Direct Patient Care, Communication, Professionalism, Integrity, Basic Life Support
Inova Fairfax is looking for a dedicated Respiratory Therapist Applicant to join the team. This role will be Full-Time 36 hours per week with weekends 7:00PM to 7:00AM with weekends. Inova is consistently ranked a nation…
Inova OBGYN - McLean is looking for a dedicated Patient Access Associate 2 to join the team. This is full-time, Monday-Friday, hours are 8:00 am to 4:30 pm. As a Patient Access Associate 2, you will adhere to Inova Healt…
Skills: Customer Service, Insurance Verification, Financial Counseling, Scheduling, Problem Solving
Inova Alexandria Hospital is looking for a dedicated MRI Technologist (MRI Tech) to join the team. This role is a Varied Shift+Schedule: PRN (as needed) Inova is consistently ranked as a national healthcare leader in saf…
Skills: MRI Imaging, Patient Care, Clinical Services, Communication, IV Knowledge
Inova outpatient Oncology - Fairfax is looking for a dedicated Oncology Patient Specialist 2 to join our team. This role will be PRN, as needed, with a flexible schedule, usually 1-3 shifts per week. Day shift: Monday- F…
Skills: Patient Counseling, Insurance Verification, Financial Counseling, Electronic Medical Record Management, CPT Coding
Clinical Mentor (RN) Adult and Pediatric Emergency Room
Falls Church, Virginia, United States · On-site
$93k–$151k/yr
Mid level$10M raised
Inova Fairfax Hospital is looking for an experienced RN Adult and Pediatric Emergency Room (ED) Clinical Nurse Mentor. Inova Fairfax Hospital Emergency Room Features: Care from Northern Virginia's only Level I Trauma Cen…
Inova Fairfax Medical Campus is looking for an RN Clinical Educator Nursing to work with the Cardiovascular Operating Room (CVOR) department. Our CVOR features state-of-the-art technology, including Stryker integrated vi…
Skills: Clinical Education, Nursing, Patient Safety, Competency Assessment, Evidence-Based Practice
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$143k–$233k/yr
Full-time
bachelor degree
Posted 33d ago
~40 hrs/week
Responsibilities
The Director of Marketing will lead the development and execution of integrated marketing strategies to build brand awareness and drive growth for key healthcare service lines. This role involves managing a team of marketers, overseeing budgets, and collaborating cross-functionally to optimize patient and physician experiences.
Requirements
Candidates must have a Bachelor's degree in communications, journalism, marketing, or a related field. A minimum of ten years of experience in marketing or communications is required, including at least three years in a leadership role.
Full job description
The Director of Marketing will oversee the development and execution of integrated marketing strategies for key service lines. Must have an expertise in digital, social, communications, and relationship building with a focus on achieving business goals through strategic, creative and innovative communications and marketing. Ideal leader will foster collaboration and team development with a keen focus on brand awareness and brand marketing. The Director will lead a team of marketers in consistently analyzing campaign performance, while optimizing patient and physician experiences in all touchpoints.
Job Responsibilities:
The Director of Integrated Marketing will play a critical role in providing visionary leadership and driving teams to execute strategic marketing plans across all engagement funnels to build Inova’s brand awareness, attract and engage new and returning patients and physicians, while excelling growth.
The Director of Integrated Marketing will work cross-functionally across teams, collaborating with creative, social, communications, digital, physician relations and government and community affairs teams to leverage and optimize all marketing growth plans.
Ensure the integration of marketing goals, key messaging and key performance indicators (KPIs) across all outreach channels. Prepare routine reporting for leadership team.
Lead development of marketing campaigns including creative brief, design, copywriting, video production and other assets in-house and with external agencies as needed. Identify target audiences, and ensure messaging will effectively resonate. Ensure clinical accuracy.
Be a subject matter expert of key service lines. Monitor KPIs and utilize clinical insights to refine strategies to maximize reach and drive revenue.
Develop and manage an annual marketing budget to reach organizational objectives
Oversee the brand integrity of all marketing-related content, donor collateral, publications, promotional items, and content production across the organization.
Leverage Inova’s brand story to center on the communities served and develop compelling narratives
Lead change and mentor a team of integrated marketing managers while encouraging creativity, and professional growth while meeting organizational growth objectives.
Plan and oversee execution of website, SEO/SEM, email marketing, social media, paid search, paid social and display advertising campaigns
Serve as a subject matter expert for supported service lines, developing a deep understanding of their objectives, operations, and differentiators. Collaborate closely with various stakeholders to ensure alignment, acting as an extension of their teams to drive seamless communication, marketing and successful results.
Work Schedule: Hybrid with an average of 2 days per week in the office, with additional in-office presence as needed.
Minimum Qualifications:
Experience - Ten years of experience in marketing, communications, or a related field and 3 years of leadership experience.
Education - Bachelor's Degree in communications, journalism, marketing, or a related field
Preferred Qualifications:
Experience leading marketing strategy within a nonprofit health system, academic medical center, or integrated healthcare organization.
Experience supporting cardiovascular, heart and vascular, neurosciences, oncology, or other complex clinical service lines.
Demonstrated success developing and executing integrated, multi-channel marketing campaigns that drive patient acquisition, physician engagement, and service line growth.
We are Inova, Northern Virginia’s leading nonprofit healthcare provider. Every day, our 26,000+ team members provide world-class healthcare to the communities we serve. Our people are the reason we're a national leader in healthcare safety, quality and patient experience. And from best-in-class facilities to professional development opportunities, we support them at every step. At Inova, we're constantly striving to be ever better — to shape a more compassionate future for healthcare.
Inova Health System is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, pregnancy (including childbirth, pregnancy-related conditions and lactation), race, religion, sex, sexual orientation, veteran status, genetic information, or any other characteristics protected by law.
Related keywords
Healthcare MarketingNonprofit Health SystemIntegrated MarketingKPIsCreative BriefCopywritingVideo ProductionBrand IntegrityPatient AcquisitionPhysician RelationsSEOSEMDigital StrategyClinical Service LinesMarket GrowthBrand Storytelling
We are Inova, Northern Virginia and the Washington, D.C. metropolitan area’s leading nonprofit healthcare provider.
Industry
Hospitals and Health Care
Company size
10,001+ employees
Headquarters
Falls Church, Virginia
LinkedIn followers
135,775
Total funding
$10M
We are Inova, Northern Virginia and the Washington, D.C. metropolitan area’s leading nonprofit healthcare provider. With expertise and compassion, we partner with our patients to help them stay healthy. We treat illness, heal injury and look at a patient’s whole health to help them flourish. Through our expansive network of hospitals, primary and specialty care practices, emergency and urgent care centers, and outpatient services, Inova provides care for more than 1 million unique patients every year. Total patient visits exceed 4 million annually, demonstrating our ability to deliver the best clinical care and ensuring a seamless experience for all who rely on us for their healthcare needs.
Consistently ranked and recognized as a national healthcare leader in safety, quality and patient experience, Inova’s world-class care is made possible by the strength and breadth of our network, our 26,000 team members, our technology and our innovation. In 2025, Inova was named the Health System of the Year by Press Ganey, a national leader in healthcare experience, recognizing our excellence in patient care, team member engagement, and commitment to continuous improvement.
Inova is home to Northern Virginia’s only Level 1 Trauma Center and Level 4 Neonatal Intensive Care Unit and provides high-quality healthcare to each person in every community we are privileged to serve – regardless of ability to pay – every day of their life. More information about Inova can be found at www.inova.org.
Offices: 3300 Gallows Road, Falls Church, Virginia 22042, US · 4320 Seminary Road, Alexandria, Virginia 22304, US · 2501 Parkers Ln, Alexandria, Virginia 22306, US · 3600 Joseph Siewick Drive, Fairfax, Virginia 22033, US · 44045 Riverside Parkway, Leesburg, Virginia 20176, US
HospitalEmergency ServicesCardiologyHealthcare CentersHealth SystemPhysical TherapyChildbirth ServicesOutpatient ServicesUrgent Care ServicesPrimary Care
We are Inova, Northern Virginia and the Washington, D.C. metropolitan area’s leading nonprofit healthcare provider.
Industry
Hospitals and Health Care
Company size
10,001+ employees
Headquarters
Falls Church, Virginia
LinkedIn followers
135,775
Total funding
$10M
We are Inova, Northern Virginia and the Washington, D.C. metropolitan area’s leading nonprofit healthcare provider. With expertise and compassion, we partner with our patients to help them stay healthy. We treat illness, heal injury and look at a patient’s whole health to help them flourish. Through our expansive network of hospitals, primary and specialty care practices, emergency and urgent care centers, and outpatient services, Inova provides care for more than 1 million unique patients every year. Total patient visits exceed 4 million annually, demonstrating our ability to deliver the best clinical care and ensuring a seamless experience for all who rely on us for their healthcare needs.
Consistently ranked and recognized as a national healthcare leader in safety, quality and patient experience, Inova’s world-class care is made possible by the strength and breadth of our network, our 26,000 team members, our technology and our innovation. In 2025, Inova was named the Health System of the Year by Press Ganey, a national leader in healthcare experience, recognizing our excellence in patient care, team member engagement, and commitment to continuous improvement.
Inova is home to Northern Virginia’s only Level 1 Trauma Center and Level 4 Neonatal Intensive Care Unit and provides high-quality healthcare to each person in every community we are privileged to serve – regardless of ability to pay – every day of their life. More information about Inova can be found at www.inova.org.
Offices: 3300 Gallows Road, Falls Church, Virginia 22042, US · 4320 Seminary Road, Alexandria, Virginia 22304, US · 2501 Parkers Ln, Alexandria, Virginia 22306, US · 3600 Joseph Siewick Drive, Fairfax, Virginia 22033, US · 44045 Riverside Parkway, Leesburg, Virginia 20176, US
HospitalEmergency ServicesCardiologyHealthcare CentersHealth SystemPhysical TherapyChildbirth ServicesOutpatient ServicesUrgent Care ServicesPrimary Care