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Contract
bachelor degree, postgraduate degree
Posted 29d ago
~40 hrs/week
Remote in Riyadh, Riyadh Region, Saudi Arabia
Responsibilities
Lead the complete event marketing lifecycle for large-scale B2B and B2C events in Saudi Arabia to drive attendance and revenue. Manage integrated campaigns, digital demand generation, and strategic relationships with government stakeholders.
Requirements
Requires a Bachelor's degree in Marketing or Business and over 10 years of integrated marketing experience, including 5+ years in senior leadership. Proven track record of managing high-profile events and multi-million-dollar budgets within the GCC region is essential.
Full job description
Company Description
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
Job Description
We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world-class conferences, exhibitions, summits, and live experiences across Saudi Arabia.
This role owns the complete event marketing lifecycle—from concept and strategy through execution, acquisition, and post-event analysis—working closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness.
The ideal candidate is a strategic leader with a proven track record delivering high-profile B2B and B2C events across the Middle East, leading multidisciplinary teams and collaborating with commercial, production, and government stakeholders in Saudi Arabia's fast-paced environment.
Key Responsibilities
Marketing Strategy & Planning
Develop and execute annual marketing strategies aligned with business objectives
Build integrated marketing plans with clear audience segmentation and positioning
Create compelling value propositions for delegates, visitors, exhibitors, and sponsors
Establish measurable KPIs for brand awareness, registrations, revenue, and ROI
Lead go-to-market strategies for new launches and portfolio growth
Analytics, lead generation, retargeting, AI-enabled tools
Brand, Content & Communications
Develop event brands and ensure consistency across channels
Lead creative development, copywriting, and storytelling
Oversee video, photography, and multimedia content
Drive social media and thought leadership campaigns
Public Relations & Media
Develop regional PR strategies and manage media relationships
Manage external agencies and secure media partnerships
Coordinate press conferences and crisis communications
Government & Stakeholder Management
Build relationships with government ministries and public sector organizations
Secure endorsements and strategic partnerships
Align events with national priorities including Saudi Vision 2030
Support compliance and protocol requirements for VIPs
Leadership & Team Development
Lead and mentor high-performing marketing teams
Manage internal specialists, agencies, and freelancers
Foster cross-functional collaboration and set clear KPIs
Analytics & Performance Reporting
Track registration performance, ticket sales, marketing ROI, and conversion rates
Monitor lead generation, customer acquisition costs, and event profitability
Present strategic recommendations to senior leadership
Qualifications
Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
10+ years in integrated marketing with 5+ years in senior leadership
Proven success with conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC
Experience launching new event brands and managing multi-million-dollar budgets
Expertise in digital marketing, CRM, automation, and performance marketing
Strong commercial acumen and experience with government stakeholders
Relevant Event Experience:
B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, international association congresses
Additional Information
Please note this is a 12 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position.
We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.
Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
We’re a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
We’re also home to a fantastic, inclusive community of over 14,000 colleagues across 30 countries, and a place where our colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact and discover opportunities to grow.
Our businesses include Informa Markets, Informa TechTarget, Informa Connect, Informa Festivals and Taylor & Francis, but if you work in one of the specialist markets we serve, you might also know us through our brands.
In Pharma, Medical and Biotech, that includes WHX Dubai, CPHI and EBD; in Tech, Enterprise Connect, AI Summit, Black Hat and GDC; in Natural Products, New Hope Network, Vitafoods and Natural Products Expo; in Beauty & Aesthetics, China Beauty Expo and Premier Beauty; in Finance, SuperReturn International, Money20/20, Finovate and IGM; in Research and Advanced Learning, Routledge and F1000; and many more brands in more markets too.
Offices: 5 Howick Place, London, SW1P 1WG, GB · 605 Third Avenue, New York, New York NY10158, US · Level 20, World Trade Centre Tower, Dubai, Dubai 9292, AE · 300 Huai Hai Road, Shanghai, 200021, CN · 24 York St, Sydney, New South Wales 2000, AU
Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
We’re a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
We’re also home to a fantastic, inclusive community of over 14,000 colleagues across 30 countries, and a place where our colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact and discover opportunities to grow.
Our businesses include Informa Markets, Informa TechTarget, Informa Connect, Informa Festivals and Taylor & Francis, but if you work in one of the specialist markets we serve, you might also know us through our brands.
In Pharma, Medical and Biotech, that includes WHX Dubai, CPHI and EBD; in Tech, Enterprise Connect, AI Summit, Black Hat and GDC; in Natural Products, New Hope Network, Vitafoods and Natural Products Expo; in Beauty & Aesthetics, China Beauty Expo and Premier Beauty; in Finance, SuperReturn International, Money20/20, Finovate and IGM; in Research and Advanced Learning, Routledge and F1000; and many more brands in more markets too.
Offices: 5 Howick Place, London, SW1P 1WG, GB · 605 Third Avenue, New York, New York NY10158, US · Level 20, World Trade Centre Tower, Dubai, Dubai 9292, AE · 300 Huai Hai Road, Shanghai, 200021, CN · 24 York St, Sydney, New South Wales 2000, AU