A Day in the Life:

The essential functions of this role are as follows:

• Provide ideas and news leads to media in the form of print, video/audio news releases, and/or personal contact. 
• Under supervision, will answer public inquiries via phone, email, and mail. 
• Maintain content on the agency's social media outlets.
• Work with commodity groups and related agencies/industry partners on joint programs and promotional/ educational opportunities to increase target audience message awareness for specific agency initiatives. 
• Assist with the development, production, and editing of videos upon request.
• Research and draft press releases, technical advisories, agency newsletters, feature articles, PowerPoint presentations, and collateral materials/brochures addressing specific topics, programs, and agency initiatives. 
• Build and maintain a library of photos, graphics, and slides for use in agency publications, slide shows, displays, training, etc. 
• Assist divisions with public communication, including editing and proofreading presentation materials, reports, letters, articles, and social media and website content to ensure consistent, high-quality messages.
• Support all publications, employee engagement events, public events, and general work of communications division 
• Develop internal agency communications to maintain staff awareness of initiatives and other pertinent information.
• Evaluate current communication strategies and materials to identify strengths and areas for improvement.
• Develop tailored communication strategies that align with client objectives and agencies best practices.
• Collaborate with clients to create compelling messaging, content, and narratives.
• Provide guidance on the use of various communication channels, including digital media, social platforms, and traditional media.
• Assist clients in preparing and delivering presentations, speeches, and press releases.
• Monitor and analyze communication outcomes and provide recommendations for optimization.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time. 

This position is exempt from overtime compensation for additional work hours which may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary.

What You'll Need for Success:

Individuals in this role should minimally be able to articulate or demonstrate the following:

• Effective presentation skills.
• Effective verbal and written communication skills, including writing for print, online, and social media.
• Strong understanding of communication strategies, messaging, and audience segmentation.
• Specialized knowledge of journalistic principles and procedures to be followed in the preparation of news releases and other written products.
• Specialized knowledge of methods and techniques of disseminating information to the public and laws governing the release of information, i.e., releases that must be signed to use a photograph of a person.
• Working knowledge of photography and audio-visual equipment.
• Basic knowledge of federal and state laws and regulations relating to the agency.
• Ability to use desktop publishing and graphic design software, as well as social media platforms and website content management software. 
• Ability to show good judgment in dealing with the public, other agencies, and news media in a public relations and public informational role.

A degree is not required. However, at least 5+ years of experience applying the outlined knowledge, skills, and abilities in a similar role may be considered.

Individuals should have the ability to perform essential functions with or without reasonable accommodation.

Supervisory Responsibilities/Direct Reports: