Role Overview
You will own the full business development cycle for Crypto Expo — from identifying potential sponsors and partners, to pitching, closing deals, and maintaining key accounts across the global crypto and fintech ecosystem. This is a commercial role with clear revenue targets and strong exposure to C-level decision makers at exchanges, brokers, and Web3 companies.
Key Responsibilities
New Business & Sponsorship Sales:
- Identify, research, and build a strong pipeline of potential sponsors, exhibitors, and partners (crypto exchanges, Venture Capital, Layer1/Layer2 chain, Web3 projects, liquidity providers, payment companies, tech vendors, etc.).
- Conduct outbound outreach (email, LinkedIn, calls, video meetings, Inperson meeting) to decision makers globally.
- Present and pitch sponsorship packages, exhibition booths, speaking slots, side events, and other commercial opportunities.
Account Management & Upsell:
- Manage and grow relationships with existing clients across multiple event editions.
- Understand clients’ marketing and business objectives and propose tailored packages / add-ons (bigger booths, branding upgrades, speaking, side events, VIP programs, etc.).
- Ensure sponsors are well-prepared pre-event (branding, booth, speaking schedule) and supported on-site.
Market & Competitor Intelligence:
- Track trends in crypto, Web3, blockchain, Bitcoin, Mining and fintech to identify new segments and sponsor categories.
- Monitor competitor events and campaigns to refine our value proposition and pricing.
Sales Operations & Reporting:
- Maintain accurate contact, pipeline, and deal data in the CRM (ideally HubSpot).
- Prepare quotes, proposals, and contracts in coordination with the operations and finance teams.
- Report weekly on pipeline, forecast, achieved revenue, and key activities.
Event & Networking Participation:
- Attend our events and selected industry conferences to meet clients, generate leads, and strengthen relationships.
- Support on-site client servicing, introductions, VIP meetings, and networking sessions.