Memphis, Tennessee, United States · Remote OK
$38k–$50k/yr
HigherVisibility, a leading internet marketing firm located in Memphis, TN, is growing quickly and in need of a fully remote, experienced Paid Media Specialist. If you offer the right experience, demonstrate excellent an…
Skills: Google Ads, Meta Ads Manager, Google Analytics 4, Excel, Google Sheets
Memphis, Tennessee, United States · Remote OK
$50k–$70k/yr
HigherVisibility, a leading internet marketing firm located in Memphis, TN, is growing quickly and in need of a fully remote, experienced Paid Media Specialist. If you offer the right experience, demonstrate excellent an…
Skills: Google Ads, Meta Ads, Google Analytics 4, Looker Studio, Google Tag Manager
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The specialist is responsible for the execution, monitoring, and optimization of paid advertising campaigns across Google and Meta Ads for a high-volume client portfolio. They also generate performance reports and ensure conversion tracking is functioning correctly.
Candidates need 1-3 years of paid media management experience, preferably in an agency setting, with technical proficiency in Google and Meta Ads. Strong organizational skills and familiarity with GA4 and data manipulation tools are required.
HigherVisibility, a leading internet marketing firm located in Memphis, TN, is growing quickly and in need of a fully remote, experienced Paid Media Specialist. If you offer the right experience, demonstrate excellent analytical skills, and can take the ball and run with it, you will be highly valued and rewarded at HigherVisibility.
Position Overview
The Paid Media Specialist is responsible for the day-to-day execution, monitoring, and optimization of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients. This role focuses on implementing proven strategies, ensuring accurate campaign builds, and maintaining consistent performance across Google Ads and Meta Ads. The ideal candidate is highly organized, detail-oriented, and capable of managing multiple accounts efficiently within a fast-paced agency environment.
Primary Responsibilities
Campaign Execution & Optimization (70%) The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs. They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing. Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met. They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis. Furthermore, they strictly adhere to compliance guidelines, ensuring all ad copy and creative materials are sourced directly from the client's official website.
Reporting & Analysis (20%) This role involves generating accurate and timely performance reports for assigned clients using internal tools. The specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement. They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
Continuous Learning & Development (10%) The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge. They maintain up-to-date certifications for Google Ads and Meta Ads and stay informed on platform updates, industry trends, and new features.
Required Qualifications
Experience
Candidates should have 1-3 years of hands-on paid media management experience, preferably in an agency environment. Experience managing multiple accounts simultaneously is required..
Technical Expertise
A solid foundational knowledge of Google Ads (Search, Display) and Meta Ads Manager is essential. Familiarity with Google Analytics 4 and basic conversion tracking principles is required. Proficiency in Excel/Google Sheets for basic data manipulation and reporting is also necessary.
Core Competencies
The role requires exceptional organizational skills and the ability to thrive in a high-volume, fast-paced environment. Strong attention to detail, particularly regarding budget management and ad copy accuracy, is crucial. An eagerness to learn, accept feedback, and continuously improve technical skills is expected, along with clear and concise written and verbal communication skills.
Preferred Qualifications
Experience working with franchise or multi-location clients is preferred. Familiarity with Looker Studio or similar reporting tools is also a plus.
Working Relationships
The Paid Media Specialist reports to the Manager of Paid Media for daily work assignments, skill development, and performance monitoring. They are mentored by Sr. Paid Media Specialists for technical guidance and campaign strategy. They collaborate with Brand Success Managers, providing campaign updates and data for client communication.
Work-from-Home Availability
The specialist will be available during standard business hours for campaign management, internal meetings, and team collaboration.
Benefits
About HigherVisibility
HigherVisibility is a nationally recognized internet marketing agency that offers a full range of internet marketing services, ranging from SEO, PPC Marketing, Social Media Marketing, Website Design, Affiliate Marketing Management, and much more. Our mission is to provide clients with the most professional and highest quality internet marketing services and customer service available.
Salary: 38000 - 50000 USD Per annumHelping businesses succeed by connecting them with the right customers online.
HigherVisibility is a digital marketing agency that helps businesses grow through SEO, Paid Search, Paid Social, CRO, and Web Development. We work with a wide range of clients, from small and mid-sized businesses to franchises and multi-location enterprises, delivering strategies that drive measurable performance and scalable results. While we’re widely recognized for our SEO expertise, our work spans the full funnel. Whether managing a national paid campaign, optimizing conversion paths, or executing a website redesign, every engagement is grounded in strategy and aligned with clear business goals. Named Agency of the Year by Search Engine Land and consistently ranked among the top agencies by Clutch and G2, HigherVisibility is built for companies that want more than clicks—they want impact. The Targeted Growth System™ The Targeted Growth System™ is our proprietary methodology for delivering marketing that actually grows the business, not just traffic or impressions. Used across all services—SEO, PPC, Paid Social, CRO, and Web—the system is designed to correct the most common problems we see: generic targeting, disconnected tactics, and unclear ROI. Who We Work With We partner with clients in sectors where performance marketing drives bottom-line results: Franchise and Multi-Location Brands Small to Mid-Sized Businesses (SMBs) Home Services (HVAC, plumbing, roofing, pest control) Financial Services E-commerce Retailers SaaS and Professional Services Whether you're a scaling SMB or an established enterprise, we build strategies to match your growth stage and market realities. Why Companies Choose HigherVisibility Search-led, strategy-driven—we bring clarity, focus, and alignment to complex marketing needs Proven success across franchises, SMBs, mid-market, and enterprise organizations Built-in accountability through unified goals, tracking, and performance monitoring Recognized leadership by Search Engine Land, Clutch, G2, and other trusted industry
Offices: 6070 Poplar Avenue, Suite 760, Memphis, TN 38119, US
Helping businesses succeed by connecting them with the right customers online.
HigherVisibility is a digital marketing agency that helps businesses grow through SEO, Paid Search, Paid Social, CRO, and Web Development. We work with a wide range of clients, from small and mid-sized businesses to franchises and multi-location enterprises, delivering strategies that drive measurable performance and scalable results. While we’re widely recognized for our SEO expertise, our work spans the full funnel. Whether managing a national paid campaign, optimizing conversion paths, or executing a website redesign, every engagement is grounded in strategy and aligned with clear business goals. Named Agency of the Year by Search Engine Land and consistently ranked among the top agencies by Clutch and G2, HigherVisibility is built for companies that want more than clicks—they want impact. The Targeted Growth System™ The Targeted Growth System™ is our proprietary methodology for delivering marketing that actually grows the business, not just traffic or impressions. Used across all services—SEO, PPC, Paid Social, CRO, and Web—the system is designed to correct the most common problems we see: generic targeting, disconnected tactics, and unclear ROI. Who We Work With We partner with clients in sectors where performance marketing drives bottom-line results: Franchise and Multi-Location Brands Small to Mid-Sized Businesses (SMBs) Home Services (HVAC, plumbing, roofing, pest control) Financial Services E-commerce Retailers SaaS and Professional Services Whether you're a scaling SMB or an established enterprise, we build strategies to match your growth stage and market realities. Why Companies Choose HigherVisibility Search-led, strategy-driven—we bring clarity, focus, and alignment to complex marketing needs Proven success across franchises, SMBs, mid-market, and enterprise organizations Built-in accountability through unified goals, tracking, and performance monitoring Recognized leadership by Search Engine Land, Clutch, G2, and other trusted industry
Offices: 6070 Poplar Avenue, Suite 760, Memphis, TN 38119, US
