Nottingham, England, United Kingdom · Hybrid
Role Overview Hallam is a B2B-specialist digital marketing agency. Our proposition is being chosen before the search begins - building brands that are so strong our clients’ audiences don’t need to research them. As an O…
Skills: Organic Search Strategy, AI Search Optimization, Technical SEO, Content Strategy, Audience Research
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Lead the Organic and AI Search strategy for high-billing B2B accounts to grow high-intent visibility across multiple platforms. Coach and mentor SEO consultants while collaborating with paid media teams to optimize blended ROI.
Requires senior experience in Organic and AI search with deep technical SEO expertise and proficiency in tools like GA4 and Ahrefs. Must be a confident client-facing presenter with a data-led mindset and experience mentoring junior staff.
Role Overview
Hallam is a B2B-specialist digital marketing agency. Our proposition is being chosen before the search begins - building brands that are so strong our clients’ audiences don’t need to research them.
As an Organic Search Lead, you’ll own the Organic & AI Search strategy for some of our highest-billing, multi-channel accounts. You’ll be confident and experienced across both traditional and AI search - you know how to report on it, how to communicate it with clarity to clients and peers, and how to position it within the wider search landscape.
Around 60% of Google searches now end without a click as AI Overviews reshape the SERP. That means we need to build brands that are trustworthy and authoritative enough to be cited in AI answers - the new frontier of modern search success. At the same time, human search behaviour has fundamentally shifted: 40% of Gen Z use TikTok as a search engine, and 45% use Instagram. Search is no longer limited to Google - we must capture our audiences’ attention wherever they search organically online.
We call this Total Search.
This requires deep audience understanding - the core of Hallam’s effective marketing. Using tools such as SparkToro to understand where our clients’ audiences actually spend their time, we build highly efficient, platform-agnostic campaigns that drive commercial outcomes.
Our Organic Search proposition is three-fold:
You’ll maintain a coaching and mentoring relationship with the SEO consultants in the team, speaking with authority both internally and externally.
We live by a team philosophy of KELI - Knowledgeable Experts that Love Innovation - using our knowledge to deliver the best outcomes and pushing ourselves to innovate further.
Purpose
Responsibilities
KPIs
All KPIs are measured monthly and targeted quarterly.
Client Performance
Client Satisfaction & Retention
Commercial Contribution
Team Development
Requirements
Marketing
In this role, you will be expected to contribute both independently and collaboratively at the department level to drive the overall success of our marketing efforts. You will play an active role in thought leadership initiatives that support lead generation and help maximise the department’s impact. This includes contributing to a range of activities such as blogging, content creation, event support, and other marketing tasks. Your proactive involvement in these areas will be key to ensuring we consistently deliver high-quality marketing outputs and fully leverage the capabilities of the department.
Key Marketing Responsibilities
Workplace Culture
At Hallam, we believe that a positive and inclusive workplace culture is the foundation of our success. Every employee plays a crucial role in fostering this environment by embodying and promoting our company values in their daily work and interactions. Whether collaborating with colleagues, engaging with clients, or driving innovation, we expect our team members to champion integrity, respect, and creativity. Together, we are committed to building a workplace that encourages growth, inclusivity, and excellence, ensuring that our values are reflected in everything we do.
Key Workplace Culture Responsibilities
The B2B marketing agency helping brands be known, trusted and chosen before the search begins. B Corp™ certified.
We’re the B2B marketing agency helping brands capture attention, build trust and be chosen before the search begins. By combining brand, performance and insight in one system, we focus on what drives recognition, relevance and commercial results. That includes clear strategy, intelligent creative and marketing shaped to leave a lasting impression. Because in B2B, visibility is just the start. Being chosen comes from being known, understood and respected for what makes you stand apart. That’s how brands grow. And that’s what makes them unforgettable.
Offices: The Clock Tower, Talbot Street, Nottingham, Nottinghamshire NG1 5GG, GB · Malaga, ES
The B2B marketing agency helping brands be known, trusted and chosen before the search begins. B Corp™ certified.
We’re the B2B marketing agency helping brands capture attention, build trust and be chosen before the search begins. By combining brand, performance and insight in one system, we focus on what drives recognition, relevance and commercial results. That includes clear strategy, intelligent creative and marketing shaped to leave a lasting impression. Because in B2B, visibility is just the start. Being chosen comes from being known, understood and respected for what makes you stand apart. That’s how brands grow. And that’s what makes them unforgettable.
Offices: The Clock Tower, Talbot Street, Nottingham, Nottinghamshire NG1 5GG, GB · Malaga, ES
