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Grey London logoGrey London

Creative Strategist (Social)

London, England, United Kingdom · Hybrid

Senior

Grey London, part of WPP, is on a mission to create the most influential brands of the next decade, through the power of Famously Effective ideas. Famously Effective ideas extend far beyond the confines of advertising or…

Skills: Social Strategy, Creative Ideation, Content Production, Cultural Insight, Trend Analysis

Grey London logo

Creative Strategist (Social)

Grey London

London, England, United Kingdom • Hybrid

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Senior

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  • Temporary
  • Competitive Salary, Training, Wellbeing Perks
  • Posted 12d ago
  • ~40 hrs/week

Responsibilities

Develop original, social-first creative concepts and strategies rooted in cultural insights for a diverse client portfolio. Manage the end-to-end process from ideation and pitching to on-set content direction and post-production guidance.

Requirements

Requires 5+ years of experience in creative, social, or content strategy with a strong portfolio of platform-native work. Must possess a deep understanding of social culture, content capture, and the ability to work at a fast pace.

Full job description

Grey London, part of WPP, is on a mission to create the most influential brands of the next decade, through the power of Famously Effective ideas. 

Famously Effective ideas extend far beyond the confines of advertising or marketing channels. They stretch our potential influence into wider culture – by breaking norms, smashing stereotypes, saving lives, changing minds, writing history, shifting conversations, and transforming perspectives.

More than just our tagline, Famously Effective is a shared global philosophy that has guided everything Grey has done since our founding more than 100 years ago. Today, more than 150 people work in our London office, with nearly 3,000 more throughout our global network.

 

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

 

We're looking for a Creative Strategist to join our Social & Content team at Grey London on a 12-Month FTC. If you live and breathe social culture, think strategically but also create brilliantly, this is the role for you. 

Within Grey, you'll sit at the intersection of creative ideation and cultural insight, with some occasional content production too. We’ll look to you to develop social-first ideas that are ambitious, nimble and fast.  

 

THE WORK:

At Grey, we have an exciting client portfolio, working with brands across a range of sectors – from health & wellness, to tourism, automotive, FMCG, telecoms, energy, sports & active wear – alongside pro-bono projects for charity groups. This variety will keep you challenged and engaged, allowing you to broaden your experience and have an impact on culture.

In this role, you will primarily support our Consumer Healthcare client, as part of WPP Team Vitale. Our value to this client lies in sitting outside the day-to-day, bringing a fresh, culturally-connected perspective that pushes their brand forward. The work is highly strategic with complex business challenges, however the output needs to feel native, immediate and unmistakably social.

You’ll also have the chance to contribute to wider agency briefs and pitches - bringing your social-first thinking to the broader Grey London creative output. If you're energised by the idea of concepting in the morning and being on-set by the afternoon, this one's for you.

 

THE DAY-TO-DAY:

  • Develop original, social-first creative concepts rooted in brand strategy, cultural insight and platform understanding
  • Ideate and pitch new social ideas to the client, articulating the strategic thinking behind creative choices
  • Track and interrogate social trends, cultural moments and audience behaviours - turning insight into actionable creative opportunities for the brand
  • Monitor the competitive and category landscape across wellness, identifying white space and emerging conversations worth showing up in
  • Be on the ground at shoots - attending, directing content capture and ensuring the creative vision carries through on-set
  • Partner with our in-house content team on post-production, guiding edits and ensuring final outputs land as intended - from social cuts to show reels and internal sell-in videos
  • Stay across platform trends, formats and algorithm shifts to ensure work is optimised for performance and reach
  • Contribute to integrated thinking across the wider client ecosystem, connecting social activity to the bigger brand picture
  • Work at pace - turning around reactive and proactive ideas with speed and quality
  • Help shape and evolve the social playbook for the brand, identifying new creative territories and content opportunities
  • Support on wider agency briefs and new business pitches as needed, bringing social-first creative thinking across Grey London's client portfolio

 

WHAT YOU WILL NEED:

  • Mid-to-senior level experience (c. 5+ years) in a creative, social or content strategy role – agency experience is a plus. 
  • A strong portfolio demonstrating social-first creative thinking, with ideas that are platform-native, not repurposed
  • Confidence on-set and knowing what good content looks like through a lens and can direct capture in the moment
  • Familiarity with editing tools and post-production workflows - you don't need to be the editor, but you need to speak the language and guide the output
  • A natural curiosity for culture, data and trends, paired with the instinct to know what's worth acting on
  • Comfortable with fast-moving timelines and the occasional curveball
  • Self-starting, collaborative and proactive  
  • Genuine passion for social media and content culture

What can you expect from us? 
At Grey, you’ll have the opportunity to work at an incredible studio, with some of the most creative and inspired people in the industry, all whilst getting to grow & shape your career with us. We offer a competitive salary, lots of training, plenty of benefits and wellbeing perks too.

Inclusion & Belonging 
At Grey, we know that the more diverse the input, the more famous and effective the output. Different perspectives spark bigger ideas, braver creativity and better work - and that starts with how we welcome new talent. We embrace applications from people underrepresented in our industry and value the unique skills, experiences and viewpoints everyone brings. Our goal is simple: create a place where everyone can belong, and no one feels the need to hide any part of who they are. 

That spirit runs through our application process too. If there’s anything - from neurodivergence, to a health condition, or any other circumstance - that might shape your experience, just let our People team know. We’ll work with you to make the adjustments you need to show your best, and we’ll treat whatever you share with respect. 

Related keywords

Social MediaContent StrategyCreative StrategyWPPGrey LondonConsumer HealthcarePlatform TrendsAlgorithm ShiftsPost-productionCultural TrendsSocial-firstBrand StrategyContent CaptureDigital MarketingCreative Ideation

About Grey London

LinkedInVisit site

Famously Effective

Industry
Advertising Services
Company size
201-500 employees
Founded
1917
Headquarters
London
LinkedIn followers
43,326

We are Grey London. Our mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies such as P&G, Volvo, Haleon, The Coca-Cola Company, Vodafone Ireland and Helly Hansen. Grey has won a Grand Effie in every market it operates; Newsweek (2023) named Grey a Top 100 Most Loved Workplace, and in 2024 was ranked a top 10 Network by the Cannes Lions International Festival of Creativity.

Offices: 2 Southwark Bridge Rd, London, SE1 9HS, GB

AdvertisingSocial MediaDigitaland MarketingMarketingSocial Media AdvertisingAdvertising
View all jobs at Grey London

About Grey London

LinkedInVisit site

Famously Effective

Industry
Advertising Services
Company size
201-500 employees
Founded
1917
Headquarters
London
LinkedIn followers
43,326

We are Grey London. Our mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies such as P&G, Volvo, Haleon, The Coca-Cola Company, Vodafone Ireland and Helly Hansen. Grey has won a Grand Effie in every market it operates; Newsweek (2023) named Grey a Top 100 Most Loved Workplace, and in 2024 was ranked a top 10 Network by the Cannes Lions International Festival of Creativity.

Offices: 2 Southwark Bridge Rd, London, SE1 9HS, GB

AdvertisingSocial MediaDigitaland MarketingMarketingSocial Media AdvertisingAdvertising
View all jobs at Grey London

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