Brand Insights Manager

Department: Media - Gravity Intel

Employment Type: Full Time

Location: Remote - Mexico

Description

Key Responsibilities

• Sourcing and analysing secondary data using syndicated tools, AI-driven solutions, and desk research to generate category, competitive, and consumer insights that inform strategic decision-making.
• Leading social listening projects end-to-end from Boolean query design through analysis and the development of insight-driven client narratives.
• Managing full-scale primary research projects from study design and project management to execution, analysis, and the presentation of findings.
• Synthesizing primary, secondary, and social listening data into compelling narratives and actionable recommendations and presenting research outputs clearly and confidently to internal teams and client stakeholders.
• Supporting new business initiatives and client acquisition efforts by delivering research-driven insights that strengthen pitches and strategic recommendations.
• Championing the value of insights and research across the agency, educating internal teams on best practices, capabilities, and how insights can fuel strategic and creative excellence.

Skills, Knowledge and Expertise

• 4+ years’ experience in insights, research, or strategy roles within agency or consultancy environments.
• Strong analytical and critical-thinking capability, with the ability to interpret various data into meaningful insights.
• Strong project management skills, with the ability to manage multiple projects simultaneously and maintain high-quality output under tight timelines.
• Exceptional attention to detail, ensuring accuracy and rigor across all analyses and deliverables.
• Collaborative mindset, working effectively with cross-functional teams—including strategy, creative, account management, and other agency teams.
• Proactive problem-solving, able to anticipate needs, identify issues early, and recommend appropriate solutions.

• Strong proficiency in social listening platforms (e.g., Brandwatch, Meltwater, Sprinklr, Talkwalker) including Boolean query construction, data extraction, and dashboard management.
• Proven/ demonstrated ability to interpret social listening data through a strategic lens, translating digital conversation patterns into actionable client insights.

• Strong working knowledge of qualitative and quantitative research methodologies, with the ability to recommend and apply the right approach for each project or brief.
• Experience designing and implementing primary research studies (both qualitative and quantitative) including instrument development (survey questionnaires and discussion guides), sampling plans, fieldwork and supplier management, and the synthesis of findings into strategic insights and well-structured client deliverables.

• Experience leveraging syndicated tools (e.g., Mintel, MRI Simmons, Statista, eMarketer, GWI, WARC, etc.) to guide and inform outputs such as trend analysis, audience profiling, competitive landscaping, and cultural insights.

What we can offer:

• 💰 Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
• 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
• 🤝 Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
• 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
• 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
• 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
• 👨👩👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
• 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.