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Goldfish Swim School - Danvers logoGoldfish Swim School - Danvers

General Manager

Danvers, Massachusetts, United States · On-site

$70k–$72k/yr

Mid level

Benefits: Bonus based on performance Employee discounts Health insurance Paid time off Training & development Job Title: General Manager Reports to: Regional Manager FLSA Status: Exempt Mission: We help children ages 4 m…

Skills: Leadership, Team Development, Operational Management, Staffing, Scheduling

Goldfish Swim School - Danvers logoGoldfish Swim School - Danvers

General Manager

Danvers, Massachusetts, United States · On-site

$70k–$72k/yr

Mid level

Benefits: Bonus based on performance Employee discounts Health insurance Paid time off Training & development Job Title: General Manager Reports to: Regional Manager FLSA Status: Exempt Mission: We help children ages 4 m…

Skills: Leadership, Team Development, Operational Management, Staffing, Scheduling

Goldfish Swim School - Danvers logo

General Manager

Goldfish Swim School - Danvers

Danvers, Massachusetts, United States • On-site

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Mid level

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  • $70k–$72k/yr
  • Full-time
  • Bonus based on performance, Employee discounts, Health insurance, Paid time off, Training & development
  • Posted 62d ago
  • ~40 hrs/week

Responsibilities

The General Manager is responsible for overseeing daily operations, staffing, and facility management while building a positive team culture. They drive enrollment growth and ensure the delivery of a high-quality, safe swim environment for families.

Requirements

Candidates should have over 3 years of leadership experience and strong coaching skills, with aquatics experience preferred. Must be able to obtain Lifeguard, Goldfish Swim Instructor, and CPO certifications within 90 days.

Full job description

Benefits:
  • Bonus based on performance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Training & development
Job Title: General Manager
Reports to: Regional Manager
FLSA Status: Exempt

Mission: We help children ages 4 months to 12 years learn to swim and be safer in and around the water through a fun, proven curriculum in a warm, nurturing environment while serving as a trusted pillar in our community.

Anchored In: A great General Manager does more than run operations. They build culture, develop leaders, drive accountability, and create an exceptional experience for families and staff.

This role requires someone who can balance people, performance, systems, and service while leading with integrity and ownership. This role is not for someone looking to simply manage shifts. We are looking for leaders who develop people, solve problems proactively, and elevate the culture around them.

Leadership, Culture, and Team Development:
  1. Build and maintain a positive, accountable culture
  2. Coach and develop future leaders
  3. Lead with professionalism, consistency, and ownership
  4. Align the team around school goals and expectations
  5. Hire, onboard, and train high-quality staff

Operations:
  1. Oversee staffing, scheduling, payroll, and customer experience
  2. Ensure all safety and operational standards are executed consistently
  3. Maintain strong execution of Goldfish systems
  4. Manage facility and vendor needs proactively

Sales and Growth:
  1. Support enrollment growth and retention goals
  2. Coach sales and service conversations
  3. Build strong relationships with families and the local community
  4. Partner on marketing and operational initiatives
Qualifications:

  1. 3+ years of leadership or management experience preferred
  2. Strong communication and coaching skills
  3. Ability to lead in a fast-paced environment
  4. Able to balance leadership, operational execution, customer experience, and team development in a fast-paced environment.
  5. Aquatics experience preferred
  6. Leadership and value alignment are critical

Success in this Role Looks Like:

  1. A safe, high-quality swim environment
  2. Strong staff retention and engagement
  3. Consistent execution of Goldfish standards
  4. Enrollment growth and healthy customer retention
  5. Leaders being developed internally
  6. A positive, accountable culture where expectations are clear


Certifications:
Must attain Lifeguard certification, Goldfish Swim Instructor certification, and CPO within 90 Days of employment

Work Environment:
While performing this job, the employee is regularly exposed to heat and humidity. Noise level is usually moderate.

Related keywords

General ManagerAquaticsLifeguard CertificationCPO CertificationSwim InstructorStaff RetentionEnrollment GrowthOperational StandardsCustomer RetentionFacility ManagementVendor ManagementTeam Coaching

About Goldfish Swim School - Danvers

LinkedInVisit site

Premier swim school teaching children 4 mo. to 12 years. Where the experience is Golden!

Industry
Health, Wellness & Fitness
Company size
11-50 employees
Headquarters
Danvers, Massachusetts
LinkedIn followers
27

Goldfish Swim School is the premier learn-to-swim facility for kids ages 4 months to 12 years. We use our proven confidence-building curriculum to promote a love of swimming and teach children to be safer in and around the water. Our holistic philosophy, The Science of SwimPlay®, helps children build life skills both in and out of the water using play-based learning in a fun and safe environment.

Offices: 100 Independence Way Suite 137, Danvers, Massachusetts 01923, US

View all jobs at Goldfish Swim School - Danvers

About Goldfish Swim School - Danvers

LinkedInVisit site

Premier swim school teaching children 4 mo. to 12 years. Where the experience is Golden!

Industry
Health, Wellness & Fitness
Company size
11-50 employees
Headquarters
Danvers, Massachusetts
LinkedIn followers
27

Goldfish Swim School is the premier learn-to-swim facility for kids ages 4 months to 12 years. We use our proven confidence-building curriculum to promote a love of swimming and teach children to be safer in and around the water. Our holistic philosophy, The Science of SwimPlay®, helps children build life skills both in and out of the water using play-based learning in a fun and safe environment.

Offices: 100 Independence Way Suite 137, Danvers, Massachusetts 01923, US

View all jobs at Goldfish Swim School - Danvers

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