Berlin, Germany · Remote OK
$65k–$80k/yr
<p><strong>What we do.</strong></p> <p>Imagine <strong>every product on the internet, instantly available to you.</strong></p> <p>You could take anything from any online shop, <strong>resell it, and earn from it</strong>…
Skills: Brand Building, Campaign Management, Data Analysis, Social Media Strategy, Content Creation
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The role involves building a category-defining brand from scratch, owning the narrative, and positioning for a universal purchasing infrastructure. You will manage high-scale growth channels including TV, Social, and Out of Home to drive national brand awareness and conversion.
Candidates need at least 3 years of experience building consumer brands and a proven track record of executing end-to-end campaigns. Proficiency in AI creative tools, social media trends, and fluency in both German and English are required.
Imagine every product on the internet, instantly available to you.
You could take anything from any online shop, resell it, and earn from it. Every influencer could sell the products they already use and love, without ever touching a warehouse. You could spend your Payback points or miles on something you actually want, instead of another forgettable knife set. And your AI could buy any product in the world for you, without your intervention.
Joy_'s AI infrastructure runs the entire e-commerce value chain end to end: sourcing, checkout, payment, fulfillment, customer care, and returns. Across any online shop on the planet. No merchant contracts, no APIs, no closed networks. This is our Universal Purchasing Infrastructure, and it sits right at the center of where AI commerce is going.
On top of it, we build our own business models. The first one live and proven: the gift card.
That's a 20 billion euro market in Germany alone, the single most-gifted thing in the country, and nobody has innovated on it in years. Now there's a gift card you can redeem for any product, from any shop, for any wish.
We've raised from top European funds and angels who've built and scaled some of the most relevant tech and commerce companies around.
Behind it all: a mixed team of twelve, spread across Europe, with a strong center and our office in Berlin.
The technology is done. What we need now is the other half: the narrative, the brand, the story that makes people feel it. That's the job.
In short: You own the feeling people get in the first 10 seconds. The instant, can't-look-away pull of an Oatly or TrueFruits ad, but for gifting.
This is the rare shot at building a category-defining brand from zero, the kind a whole country ends up recognizing. Everything below serves that.
And to be clear about the shape of the work: you're fluent with data. You read the dashboards and you know exactly what each channel converts. But creation comes first. What we're really hiring for is the instinct to make something loud, something the whole country notices. You build campaigns end to end, from the idea that stops the scroll to the dashboard that proves it worked.
We're not reading your CV for the logos or the degree. We want to see what you've actually built. Show us the creative things you've already pulled off, whether at a past job or on your own time. That's what we're reading for.
A few traits make it click:
🌱 Ownership. The whole brand and marketing surface is yours, working side by side with the founders every day. Real budget for ideas, including 10% of your time for the remarkable stuff (our Blue Slide principle).
🚀 Growth. Work on the frontier of consumer brand-building alongside senior operators and engineers who've built and scaled before.
💡 Autonomy. Remote-first with the freedom to work how you work best.
🎁 Meaningful equity. We want you to win with us.
🛍️ Real impact. See what you build go live across product, campaigns, and shelves. Fast.
Most brand jobs are about polishing something that already exists, or squeezing a funnel someone else built. This one is a blank canvas, and it's yours to go wild on.
We're young and we want to be loud. The gift card is dusty, an afterthought, the thing people grab when nothing better came to mind, and nobody has touched it in years. We're the fresh, loud opposite, the brand that flips a tired category on its head and ruffles a few feathers doing it. You get the full creative range to live that out, sitting directly with the co-founders with the whole brand surface yours from day one.
Here's why this role outranks everything else in marketing: Joy_ is bought on occasion, not on inspiration. Nobody wakes up wanting a gift card. People buy when a birthday or a thank-you lands on them, and they reach for whatever name is already in their head. So we have to get there first. That makes brand awareness our single most important channel and our biggest priority, and it comes with real budget.
One gift card. Shop the internet.
Forget store restrictions. Unlike traditional gift cards, Joy_ works for any product from any online shop in the universe. our gifts @ givingjoy.de our infrastrucutre @ buywithjoy.com
Offices: Berlin, 10585, DE
One gift card. Shop the internet.
Forget store restrictions. Unlike traditional gift cards, Joy_ works for any product from any online shop in the universe. our gifts @ givingjoy.de our infrastrucutre @ buywithjoy.com
Offices: Berlin, 10585, DE
