Jobs at TRACTIAN (Now Hiring) — 28 open — Page 2

Marketing at TRACTIAN

What you'll do

Responsibilities

• Own the regional events vision and roadmap, aligning events to company, brand, and revenue objectives in partnership with field, product, and lifecycle marketing teams.
• Lead, mentor, and scale the regional events team, including regional and functional contributors.
• Define event standards, playbooks, and best practices to ensure consistency across markets.
• Project manage and fully own regional flagship tradeshows and brand-defining events from strategy through execution and post-event analysis.
• Serve as the main point of accountability for large-scale, high-visibility events, including budgeting, timelines, vendors, and outcomes.
• Partner with demand generation, brand, product marketing, sales, and regional teams to ensure events drive pipeline, awareness, and customer engagement.
• Own Tractian-led events such as customer events, executive dinners, roadshows, and launches within the region.
• Lead planning and execution of internal events, including SKO, leadership offsites, and company-wide meetings.
• Ensure internal events reinforce culture, strategy alignment, and employee engagement at scale.
• Define KPIs and reporting frameworks to measure event success (pipeline, revenue influence, engagement, satisfaction, internal outcomes).
• Use insights and data to continuously improve event strategy, formats, and execution.
• Own regional event budgets, forecasting, and ROI measurement.

Requirements

• 6-8+ years of experience in regional events, experiential marketing, or field marketing, with ownership of large-scale events.
• Proven experience leading teams and complex, region-wide programs.
• Deep expertise managing flagship tradeshows, brand events, and internal company events.
• Strong project management skills with the ability to run multiple high-stakes initiatives simultaneously.
• Experience owning event technology stacks and vendor ecosystems.
• Exceptional stakeholder management and communication skills.
• Comfortable operating in fast-paced, high-growth environments.
• Willingness to travel as needed.

Bonus Points

• B2B SaaS, industrial tech, or enterprise technology background.
• CMP Certification.
• Experience building event programs from the ground up in a scaling company.
• Familiarity with revenue attribution and pipeline influence models.