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Full-time
Posted 3h ago
~40 hrs/week
Remote in São Paulo, São Paulo, Brazil
Responsibilities
Manage and optimize paid media campaigns across search and social platforms to drive qualified pipeline and revenue. Analyze performance data to develop testing roadmaps and translate insights into actionable business decisions.
Requirements
Requires proven experience in B2B paid search or social media marketing and proficiency in BI tools like Power BI or Tableau. Candidates must demonstrate a scientific approach to problem-solving and strong accountability for revenue goals.
Full job description
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
What you'll do
As a Performance Marketing Analyst, you will operate at the intersection of paid media, data, creative, and revenue.
You will help manage and optimize Tractian’s paid acquisition programs across Latin America, with an initial focus on Paid Search and Paid Social. Your responsibility is not simply to launch campaigns or operate advertising platforms. You will analyze performance, identify opportunities, develop hypotheses, run experiments, and translate results into clear business decisions.
You will work closely with GTM leadership, Product Marketing, Creative, Sales, Data, and CRO to improve campaign performance across the full funnel.
Success in this role will be measured by qualified pipeline, sales opportunities, revenue impact, and marketing efficiency, not just clicks or lead volume.
Location: Remote-first with a preference for candidates within a commutable distance to our hub in São Paulo.
You should apply if:
You think from First Principles: You break problems down to their fundamental truths rather than relying on industry best practices.
You embody Extreme Ownership: You operate with high accountability and responsiveness to solve critical funnel leaks or launch global campaigns.
You are grounded in the scientific method: You form a hypothesis based on data, execute the experiment and report back on results and learnings.
You take ownership: You take accountability for budgets, campaigns, and results. You flag risks early, communicate both good and bad news directly, and do not wait for a small issue to become a major problem.
You understand the business behind the campaign: Track leads to close-won revenue; you want to understand lead quality, sales acceptance, pipeline creation, deal progression, revenue, and customer acquisition efficiency.
Responsibilities
Manage and optimize paid media campaigns: Support the planning, execution, and optimization of Paid Search and Paid Social, programmatic campaigns.
Turn data into decisions: Analyze campaign performance across advertising platforms, CRM data, and business intelligence tools.
Build and run experiments: Develop testing roadmaps across audiences, keywords, bidding strategies, creative, messaging, landing pages, and campaign structure.
Own the Results: Drive measurable impact on Sales Qualified Leads, Pipeline, and ROI.
Requirements
Ability: Proven experience in b2b paid search or paid social. Power user of BI tools such as Power BI, Tableau, and Sigma.
Will: An iterative approach to problem-solving and a scientific experimentation mindset.
Culture: Strong alignment with our leadership principles: availability, first principles thinking, customer obsession
Precision: Obsessive attention to detail in data strategy and audience building.
Bias for Action: A results-oriented mindset with high accountability for hitting aggressive revenue goals.
Tractian provides asset intelligence solutions that combine hardware sensors and AI software to monitor machine health in real time, so industrial teams can catch failures before they happen, prioritize what matters, and act with confidence.
Our approach is built on physical AI: sensors deployed directly on critical assets, feeding AI models trained on data from the largest industrial database available. The result is asset intelligence that goes beyond alerts, telling you what's wrong, why, and what to do next before a failure becomes a breakdown.
Trusted by 1,500+ manufacturers across the Americas - including McKesson, Air Liquide, Verizon, Cummins, Ingredion, and Whirlpool - Tractian has returned $304M to customers through earlier failure detection and helped teams avoid 97,631 hours of downtime.
Tractian was named to the Forbes AI 50 and ranked #24 Fastest-Growing Company in North America on the 2025 Deloitte Technology Fast 500™.
A smarter way to monitor, prioritize, and act. Learn more at tractian.com.
Offices: 201 17th St NW, Atlanta, Georgia 30363, US
Tractian provides asset intelligence solutions that combine hardware sensors and AI software to monitor machine health in real time, so industrial teams can catch failures before they happen, prioritize what matters, and act with confidence.
Our approach is built on physical AI: sensors deployed directly on critical assets, feeding AI models trained on data from the largest industrial database available. The result is asset intelligence that goes beyond alerts, telling you what's wrong, why, and what to do next before a failure becomes a breakdown.
Trusted by 1,500+ manufacturers across the Americas - including McKesson, Air Liquide, Verizon, Cummins, Ingredion, and Whirlpool - Tractian has returned $304M to customers through earlier failure detection and helped teams avoid 97,631 hours of downtime.
Tractian was named to the Forbes AI 50 and ranked #24 Fastest-Growing Company in North America on the 2025 Deloitte Technology Fast 500™.
A smarter way to monitor, prioritize, and act. Learn more at tractian.com.
Offices: 201 17th St NW, Atlanta, Georgia 30363, US