San Francisco, California, United States · Hybrid
$160k–$220k/yr
Position: Head of Marketing Location: San Francisco, CA (Hybrid/Remote Flexibility) Type: Full-Time Experience: 5-8 Years in Marketing (Mid-Market/Enterprise SaaS Marketing Preferred) Why Coworker? Coworker is redefining…
Skills: Product Marketing, Go-To-Market Planning, Positioning, Messaging, PLG (Product Led Growth)
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The Head of Marketing will own the company's core positioning, messaging, and narrative across various buyer personas and use cases. They will lead GTM planning for product launches and partner with Sales and Growth teams to drive pipeline generation and customer adoption.
Candidates need 5-8+ years of experience in B2B SaaS/Enterprise AI product marketing, specifically scaling startups from Series A to C. Proficiency in both PLG and enterprise sales motions, along with technical fluency in AI, is required.
Position: Head of Marketing
Location: San Francisco, CA (Hybrid/Remote Flexibility)
Type: Full-Time
Experience: 5-8 Years in Marketing (Mid-Market/Enterprise SaaS Marketing Preferred)
Coworker is redefining how organizations work with AI. Our platform delivers the chat, cowork, and code capabilities that enterprises need at 80% lower cost with identical output quality. We do this by ensuring through our technology that every task has the right context and model to be completed most effectively. We're a fast-scaling startup with a powerful PLG engine and rapidly growing enterprise pipeline.
We’re hiring a Head of Marketing to own how Coworker shows up in the market.
This is a high-impact role for someone who has likely been a Head of Marketing or worked directly under a Head of Marketing, VP Marketing, or senior GTM leader at a fast-growing B2B startup and is ready to take on more ownership. You’ll report directly to the CEO and work closely with the Product, Sales, Customer Success, and Growth teams.
You should be equally comfortable writing positioning, launching products, creating sales collateral, interviewing customers, analyzing win/loss patterns, and getting into the details of campaigns, website copy, and content. This role is for someone who can set direction and execute.
The right person has experience in a company that scaled from Series A to Series C, understands both self-serve / PLG motions and enterprise sales, and wants to help build the marketing foundation for a category-defining company.
Own Coworker’s core positioning, messaging, and narrative across audiences, use cases, and buyer personas
Lead go-to-market planning for new product launches, feature releases, and strategic announcements
Partner with Sales to develop clear messaging for technical and business buyers
Own product marketing campaigns end-to-end, including onboarding, in-product messaging and lifecycle marketing
Partner with Sales, Growth and Customer Success to understand what wins deals, what blocks adoption, and where messaging needs to improve
Develop content that supports pipeline generation, product education, thought leadership, and customer expansion
Bonus: if you have hands-on experience with content marketing, growth marketing, lifecycle, SEO, or campaign execution.
Experience: 5–8+ years of experience in product marketing, ideally in B2B SaaS/Enterprise AI
Series A to C experience: You've scaled product marketing at a high-growth startup from early revenue to $10M+ ARR
PLG + Enterprise fluency: You've marketed self-serve products that also sell into enterprise
Technical fluency: You have a track record of turning complex products into clear, differentiated positioning
Builder mentality: You're comfortable with ambiguity, willing to write the copy yourself, and excited to hire and manage a team as we grow
Cross-functional operator: You add great value in an engineering standup, a sales pipeline review, and a content brainstorm
Experience at a Series A/B/C SaaS startup
Experience with content marketing or growth marketing: writing blog posts, performing funnel analysis
Experience with platform/multi-product solutions
Familiarity with Enterprise AI landscape and competitive positioning
Salary: $160,000–$220,000
Equity: Extremely generous early-stage equity
Benefits: Health/dental/vision, 401(k), unlimited PTO
We encourage you to drop us a line even if you feel over- or under-qualified. We want to find the best people to help us build Coworker no matter who they are. We have a lot of different areas of responsibility and we are always happy to brainstorm with you about what would be the best fit.
Coworker.ai is an equal opportunity employer. We believe everyone should feel great about being their authentic selves at Coworker–this is the only way to do our best work! We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe that great employees come from diverse backgrounds.
Frontier enterprise AI, now 80% cheaper
Right model. Right context. Any task. Coworker gives you the same frontier chat, code, and cowork for a fraction of the price.
Offices: San Francisco, US · Atlanta, GA, US · 2261 Market St, #4903, San Francisco, California 94114, US
Frontier enterprise AI, now 80% cheaper
Right model. Right context. Any task. Coworker gives you the same frontier chat, code, and cowork for a fraction of the price.
Offices: San Francisco, US · Atlanta, GA, US · 2261 Market St, #4903, San Francisco, California 94114, US
