Canada · Hybrid
$120k–$170k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Product marketing, SaaS, Team leadership, Product strategy, Go-to-market strategy
United States · Hybrid
$120k–$170k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Product marketing, SaaS, Team leadership, Product strategy, Go-to-market strategy
Canada · Hybrid
$120k–$155k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Product marketing, SaaS, Market strategy, Product positioning, Competitive intelligence
United States · Hybrid
$120k–$155k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Product marketing, SaaS, Product positioning, Market strategy, Competitive intelligence
Oakville, Ontario, Canada · Hybrid
$71k–$92k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Graphic design, Visual identity, Adobe Creative Suite, Google Slides, Template building
Atlanta, Georgia, United States · Hybrid
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Project management, Technical account management, Customer success, Sales engineering, B2B SaaS
Oakville, Ontario, Canada · Hybrid
$86k–$102k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Project management, Technical account management, Sales engineering, Customer success, Consultative selling
Oakville, Ontario, Canada · Hybrid
$104k–$136k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Python 3, Cloud computing, GCP, AWS, Azure
Atlanta, Georgia, United States · Hybrid
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Python 3, Cloud computing, GCP, AWS, Azure
Atlanta, Georgia, United States · Hybrid
$55k–$73k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Sales compensation, Commission calculations, Incentive administration, Sales performance reporting, Data integrity
Oakville, Ontario, Canada · Hybrid
$55k–$73k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Sales Commission Calculation, Salesforce CRM, Microsoft Excel, Incentive Compensation Management, Data Analysis
Canada · Hybrid
$116k–$155k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Deal desk management, Commercial pricing, Negotiation, Strategic oversight, Analytical skills
United States · Hybrid
$120k–$160k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Deal desk management, Commercial pricing, Negotiation, SaaS, Analytical skills
London, England, United Kingdom · Hybrid
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Solutions engineering, Telematics, IoT, APIs, Data analysis
Lisbon, Portugal · Hybrid
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Order entry, Salesforce, Google Suite, Google Sheets, Pivot tables
United States · Remote OK
$83k–$102k/yr
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Customer Success, Account Management, Salesforce, CRM, SaaS
Indonesia · Remote OK
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Vehicle Telematics, Installation Audits, OBD, CAN Communications, SAE Vehicle Standards
Ferrara, Emilia-Romagna, Italy · Hybrid
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Technical support, Troubleshooting, SQL, Python, C#
Lisbon, Portugal · Hybrid
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Technical support, Troubleshooting, Hardware diagnostics, Software diagnostics, SQL
Aachen, North Rhine-Westphalia, Germany · Hybrid
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed…
Skills: Technical troubleshooting, Customer service, SQL, Python, C#
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The Manager, Product Marketing will lead a team of experts to drive product growth, adoption, and market success through strategic positioning and messaging. They will own the go-to-market strategy and foster cross-functional collaboration with Product, Sales, and Engineering teams.
Candidates must have 10+ years of experience in Product Marketing, ideally within the SaaS industry, and 3-5 years in a supervisory role. A post-secondary degree in Engineering, Business, Marketing, or Computer Science is highly valued.
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Manager, Product Marketing who will lead a team of market facing experts to drive the growth and adoption of your product portfolio. You will be a key contributor to the product strategy and roadmap, responsible for developing compelling positioning and messaging. If you love technology, and are keen to join an industry leader — we would love to hear from you!
As a Manager, Product Marketing, you will own the go-to-market strategy, leading cross-functional teams to ensure successful product launches and campaigns. You will mentor your team, foster a culture of market expertise, and serve as a strategic partner to Product, Sales, and Marketing leadership, ultimately owning the market success of your products.
Lead and mentor the team to tell the product story in a simple, clear, and compelling way, ensuring consistent and differentiated messaging that effectively shares Geotab’s products with the world. Oversee the development and refinement of product positioning and messaging frameworks.
Partner with Product Marketing Management (PMM) leadership and other senior team members to guide the team in building the holistic product marketing roadmap, ensuring alignment with business priorities. Establish and track Key Performance Areas (KPAs) for the team and contribute to defining overall team goals year over year. Develop and champion strategies to achieve the next level of growth through team efforts.
Partner with Product Marketing Management (PMM) leadership to actively shape and advance the Product Marketing craft at Geotab. Lead the development and implementation of scalable processes and standards for how the team goes to market and coordinates with internal stakeholders. Oversee the evaluation and management of 3rd party tools or platforms to enhance the capabilities and efficiency of the PMM function.
Ensure the team collaborates closely with Product Managers to embody the "voice" of their respective products, possessing comprehensive knowledge of features and capabilities. Guide the team in tailoring messaging and documentation to meet the specific requirements of individual and sales teams.
Foster and lead strong collaborative relationships with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies driven by your team. Represent the Product Marketing team in cross-functional leadership discussions.
Collaborate with Sales Enablement leadership to define priorities and oversee the team's creation and delivery of effective training programs and sales tools, equipping the sales team with the knowledge and resources they need to effectively sell the product.
Lead and develop a high-performing team of Product Marketing Managers, fostering a collaborative and engaged environment. Provide coaching, mentorship, and ongoing feedback while supporting talent management, performance management, resource planning, and professional development. Oversee performance reviews and related HR activities, and continuously improve team processes, policies, and ways of working.
Drive the advancement of product, sales, and marketing KPAs by guiding the team's creation of impactful product marketing deliverables (messaging and content). Ensure the team is focused on successful adoption of features and functionality of new releases. Monitor and report on pipeline and lead generation goals in partnership with marketing teams, holding the team accountable for results.
10+ years of work experience ideally in Product Marketing in SaaS.
3–5 years in a supervisory role.
Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.
Ability to analyze market trends, customer needs, and competitive landscapes.
Solid understanding of product development and marketing principles.
Experience in developing sales tools and training programs.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
Experience coaching, managing and developing team members.
Ability to establish and optimize product marketing processes and standards.
Innovative thinker with a knack for developing unique marketing campaigns and strategies.
Deep understanding of customer needs and motivations.
Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products.
Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
The world’s #1 telematics provider, advancing technology, empowering businesses and making the roads safer!
Geotab is a global leader in connected vehicle and asset management solutions, with headquarters in Oakville, Ontario and Atlanta, Georgia. Our mission is to make the world safer, more efficient, and sustainable. We leverage advanced data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 100 billion data points daily from more than 6 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views. GEOTAB and GEOTAB MARKETPLACE are registered trademarks of Geotab Inc. in Canada, the United States and/or other countries.
Offices: 2440 Winston Park Dr, Oakville, ON L6H 7V2, CA · 621 North Ave NE, Suite C-170, Atlanta, Georgia 30308, US · Kaiserstr, 100, Herzogenrath, DE 52314, DE · Calle de la Princesa, 43, 2ºD, Madrid, ES 28008, ES · 3 Waterhouse Square, 138 - 142 Holborn, London, EC1N 2SW, GB
The world’s #1 telematics provider, advancing technology, empowering businesses and making the roads safer!
Geotab is a global leader in connected vehicle and asset management solutions, with headquarters in Oakville, Ontario and Atlanta, Georgia. Our mission is to make the world safer, more efficient, and sustainable. We leverage advanced data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 100 billion data points daily from more than 6 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views. GEOTAB and GEOTAB MARKETPLACE are registered trademarks of Geotab Inc. in Canada, the United States and/or other countries.
Offices: 2440 Winston Park Dr, Oakville, ON L6H 7V2, CA · 621 North Ave NE, Suite C-170, Atlanta, Georgia 30308, US · Kaiserstr, 100, Herzogenrath, DE 52314, DE · Calle de la Princesa, 43, 2ºD, Madrid, ES 28008, ES · 3 Waterhouse Square, 138 - 142 Holborn, London, EC1N 2SW, GB
