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First Table logoFirst Table

Global Growth Marketing Manager

Auckland, Auckland, New Zealand · Remote OK

Senior$2M raised

About the opportunity We're hiring a Global Growth Marketing Manager to lead First Table's diner acquisition across New Zealand, Australia, UK and Ireland. It's a brand-new, senior role for a commercially sharp growth ma…

Skills: Growth Marketing, Diner Acquisition Strategy, Paid Acquisition, Budget Allocation, Performance Agency Management

First Table logo

Global Growth Marketing Manager

First Table

Auckland, Auckland, New Zealand • Remote OK

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Senior

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  • Full-time
  • Free First Table Bookings, Referral Incentives, Team Recognition, Regular Celebration Opportunities
  • Posted 9d ago
  • ~40 hrs/week
  • Remote in Auckland, Auckland, New Zealand

Responsibilities

Lead the global diner acquisition strategy across New Zealand, Australia, the UK, and Ireland to drive sustainable growth. Manage performance agencies, media investment, and cross-functional partnerships with Product and Data teams to optimize the user journey.

Requirements

Requires at least 5 years of experience in growth or performance marketing, preferably within a high-growth consumer marketplace or app-based business. Must possess strong commercial acumen and hands-on expertise in Google and Meta ads, along with a deep understanding of growth metrics like CAC and LTV.

Full job description

About the opportunity

We're hiring a Global Growth Marketing Manager to lead First Table's diner acquisition across New Zealand, Australia, UK and Ireland. It's a brand-new, senior role for a commercially sharp growth marketer who wants real ownership and the room to prove what they can do.

You'll report to our Chief Marketing Officer and work shoulder-to-shoulder with Marketing, Product, and Data, and our regional teams to shape how First Table grows. You'll balance short-term performance with long-term demand, and pull together data, experimentation, sharp creative and commercial judgement into one connected growth engine.

This isn’t a “manage the ads” role. It’s an opportunity to influence how a global consumer marketplace invests, experiments, and scales.

About us

At First Table, our vision is simple: to be the first place diners go to book a table.

Proudly established in Queenstown, New Zealand - where our head office is based - we've been leading the charge in the hospitality tech industry for over a decade, with operations spanning New Zealand, Australia, UK and Ireland.

First Table is a dining discovery platform that connects diners to restaurants through their love of food. Through our clever tech, we help restaurants get their night off to a great start and give diners a compelling reason to try somewhere new. It’s a win-win situation. From early bird offers to last table reservations, we make discovering and booking great dining experiences fast, easy, and rewarding.

At the heart of everything we do are our values: Win-Win-Win, Own It and Grow Together. These guide how we show up for each other, our restaurant partners, and our diners and they’re a big part of what makes First Table a great place to work.

Learn more about our story here:
www.firsttable.co.nz/our-story

About the role

You’ll own First Table’s global diner acquisition strategy, deciding where and how we invest to drive sustainable, profitable growth.

You’ll lead the relationship with our performance agency, shape channel mix and media investment, and work closely with internal teams to improve the journey from first touch through to first booking.

Growth at First Table is shaped by more than campaign performance. You’ll help connect paid media, brand demand, organic growth, product experience, creative, data, and customer value into one clear growth system.

It's a role for someone who can zoom out to the big picture, dive into the detail when it counts, and turn insight into action across multiple markets.

What you’ll be doing

  • Own diner acquisition strategy across New Zealand, Australia, and UKI
  • Lead channel mix, media investment, and acquisition budget allocation
  • Develop market-specific growth plans, with a strong focus on scaling UKI demand
  • Lead our performance agency relationship, from strategy and briefs through to outcomes
  • Use CAC, ROAS, payback period, LTV, conversion rates, and channel ROI to guide investment decisions
  • Partner with Marketing, Product, Data, and Engineering, to improve first-booking conversion
  • Champion experimentation across audiences, creative, messaging, offers, landing pages, app store experiences, and user journeys
  • Build clear reporting and recommendations that help the business understand what drives sustainable growth

What you’ll bring

  • At least 5 years’ experience in growth, digital, acquisition, or performance marketing, ideally within a marketplace, app-based, subscription, product-led, or high-growth consumer business
  • Strong hands-on experience across paid acquisition channels, particularly Google and Meta
  • Commercial confidence managing meaningful budgets and making investment recommendations
  • Experience managing performance agencies or external partners
  • A strong understanding of how brand, creative, media, conversion, and customer value work together
  • Confidence using growth metrics such as CAC, ROAS, LTV, payback period, conversion rates, and channel ROI
  • Working knowledge of experimentation, attribution, SEO, GEO, CRO, ASO, and organic acquisition levers
  • Excellent communication skills, with the ability to turn complex insight into clear commercial recommendations

Why you’ll love working with us

  • Real ownership of global diner acquisition across three international markets
  • The chance to shape First Table’s growth strategy at an exciting stage of scale
  • A role with senior visibility and meaningful influence across the business
  • The opportunity to work across the full growth system, not just paid channels
  • A collaborative, ambitious team that values experimentation, commercial thinking, and practical action
  • Opportunities to use AI, automation, data, and emerging technology in meaningful ways
  • Work remotely from Auckland with regular team connection or hybrid from our Queenstown HQ.
  • Perks like free First Table bookings, referral incentives, team recognition, and regular opportunities to celebrate wins
  • A purpose-led, award-winning consumer brand with strong momentum and exciting international growth ambitions

What’s next?

If this role sounds like you, we’d love to see how you think.

Include your CV and a cover letter, we genuinely read them, so make it count: why First Table, why this role, and what kind of growth challenge gets you excited?

We’re reviewing and progressing applications as they come in, so don’t wait to apply.

Related keywords

Growth MarketingPerformance MarketingMarketplaceCustomer Acquisition CostLifetime ValueReturn On Ad SpendGoogle AdsMeta AdsSEOGEOCROASOAttributionUser JourneyApp Store OptimizationDigital Marketing

About First Table

LinkedInVisit site

Connecting food lovers to restaurants for their first table of the night.

Industry
Hospitality
Company size
51-200 employees
Founded
2014
Headquarters
Queenstown, Otago
LinkedIn followers
4,047
Total funding
$2M

Proudly New Zealand’s #1 restaurant booking app First Table is a restaurant discovery platform and marketing company. We're connecting a global community of over 3,500,000 passionate foodies to over 4,300 restaurants (and counting) in 80 cities across New Zealand, Australia and the UK. First Table offers a unique value proposition for high-quality, best-in-class restaurants. We deliver real results through a fresh new approach, combining powerful marketing campaigns with the organic impact of our growing community of avid diners. Restaurants looking to boost their presence can let us do the heavy lifting - for free. Our platform helps venues fill otherwise empty early tables by offering our First Table community 50% off the food bill with a booking fee while drinks stay at full price. In return, restaurants benefit from online reviews, 5-star ratings, private feedback, testimonials, and local word-of-mouth marketing. First Table’s (free to restaurants) highly targeted digital campaigns and traditional community approach will successfully raise a restaurant's profile both online and directly in their local community. Find out more at https://www.firsttable.com/restaurants/how-it-works/ "We are loving First Table! It is a great model that benefits the restaurateur and the customer (very rare!)."​ ~ Liv Reynolds from Mamacita Restaurant

Offices: Queenstown, Otago 9300, NZ · London, Greater London SW9, GB · Sydney, New South Wales NSW, AU

Food DeliveryInternetFood and BeverageAdvertising
View all jobs at First Table

About First Table

LinkedInVisit site

Connecting food lovers to restaurants for their first table of the night.

Industry
Hospitality
Company size
51-200 employees
Founded
2014
Headquarters
Queenstown, Otago
LinkedIn followers
4,047
Total funding
$2M

Proudly New Zealand’s #1 restaurant booking app First Table is a restaurant discovery platform and marketing company. We're connecting a global community of over 3,500,000 passionate foodies to over 4,300 restaurants (and counting) in 80 cities across New Zealand, Australia and the UK. First Table offers a unique value proposition for high-quality, best-in-class restaurants. We deliver real results through a fresh new approach, combining powerful marketing campaigns with the organic impact of our growing community of avid diners. Restaurants looking to boost their presence can let us do the heavy lifting - for free. Our platform helps venues fill otherwise empty early tables by offering our First Table community 50% off the food bill with a booking fee while drinks stay at full price. In return, restaurants benefit from online reviews, 5-star ratings, private feedback, testimonials, and local word-of-mouth marketing. First Table’s (free to restaurants) highly targeted digital campaigns and traditional community approach will successfully raise a restaurant's profile both online and directly in their local community. Find out more at https://www.firsttable.com/restaurants/how-it-works/ "We are loving First Table! It is a great model that benefits the restaurateur and the customer (very rare!)."​ ~ Liv Reynolds from Mamacita Restaurant

Offices: Queenstown, Otago 9300, NZ · London, Greater London SW9, GB · Sydney, New South Wales NSW, AU

Food DeliveryInternetFood and BeverageAdvertising
View all jobs at First Table

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