Overview of Easterseals Serving DC | MD | VA
Who We Are
Including Individuals. Empowering Families. Strengthening Communities.℠
Easterseals DC MD VA (www.eseal.org) is leading the way to full equity, inclusion, and access through direct and life-changing disability and community services.
Since 1945, Easterseals DC MD VA has worked tirelessly to enhance quality of life and expand access to healthcare, education, and employment. And we won’t rest until each one of us is valued, respected, and accepted.
We take a holistic approach, providing comprehensive services to thousands of children and adults in our neighborhoods, no matter their disability, military status, income, race, or age: To help each child reach their full potential, we provide personalized child development and early intervention services. To improve health and reduce isolation in adults with disabilities, we offer engaging activities and expansive resources. To enable military families to integrate into the community, we provide a suite of services, including employment support and mental healthcare. And to sustain families and caregivers, we provide comprehensive services and support.
Together with our partners, we’re reducing poverty and homelessness and improving healthcare and employment by empowering people of all ages and abilities to be full and equal participants in their communities. Join us.
As the Easterseals affiliate serving Washington, DC, Maryland, and Northern Virginia, (www.eseal.org) Easterseals DC MD VA works through public-private partnerships to provide community-based services in the most efficient manner possible. These traits were demonstrated in the opening our Harry & Jeanette Weinberg Inter-Generational Center, which has quickly become an international model of excellence for delivering superior outcomes, including creating meaningful connections between generations. It was opened through visionary partnership among local, state, and national governments, as well as private individual, corporate, and foundation investment. The shared resources created a maximum return on investment for the community. Through a variety of resources, Easterseals provides information and guidance about how to navigate changing needs within our communities.
Easterseals DC MD VA, we know that creating a hopeful, inclusive community where all people realize their potential and live meaningful lives can be done only when we value our greatest asset – our staff. More than 200 employees across the greater Washington, DC area, from Hagerstown, Maryland, to Falls Church, Virginia, value the rewarding work that enables Easterseals to lead the way to 100% equity, inclusion, and access for people with disabilities, families, and communities.
If you want to do well while doing good, Easterseals DC MD VA may be the place for you.
Core Values
Our entire staff shares our Core Values which are an integral component of the success of ESDCMDVA:
- Respect: We respect each other. We value the uniqueness and dignity of each individual and appreciate the strength of diversity and inclusion.
- Responsibility: We share a sense of responsibility for doing things right, being good stewards and being accountable for our actions.
- Integrity: We conduct business ethically with a commitment to moral integrity and we expect people to hold a high moral standard. We communicate openly, honestly and directly.
- Innovation: We embrace new ideas, take measured risks and find better ways to help more people.
- Care: We show compassion for others and continue to live our mission each day.
Easterseals Job Description
Job Title: Outreach & Engagement Manager
Department: Marketing
Location: Silver Spring
Reports to: Vice President, Communications & Marketing
FLSA Classification: Exempt
The Outreach & Engagement Manager is a dynamic, creative strategist responsible for developing compelling content that builds community awareness, showcases the impact of our programs, and inspires families, partners, donors, and the broader community to engage with our services. This role leads the creation of multimedia assets that drive interest and inquiries, and initiates community partnerships that lead to program enrollment. The Outreach Manager provides the strategy, structure, coordination, and accountability necessary to ensure outreach and engagement activities are consistent, sustained, and effective.
Through powerful storytelling and community engagement, the Outreach Manager helps families and individuals discover programs that support their needs, helps donors see the difference their contributions make, and strengthens the organization’s visibility and reputation across the region.
The ideal candidate is equal parts storyteller, spokesperson, project manager, and strategist — someone who can translate complex services into accessible narratives, deliver polished content across multiple platforms, and build partnerships that drive enrollment growth.
Key Responsibilities
Content Strategy & Planning
- Develop and execute a content strategy that supports organizational goals, including service awareness, enrollment growth, donor engagement, and brand visibility.
- Build and maintain a content calendar aligned with campaigns, seasonal needs, and program priorities.
- Collaborate with programs andDevelopmentstaffto identify storyand outreachopportunities.
- Develop content that speaks to the needs of potential community partnersand other referral sources.
Community & Partnership Outreach
- Lead Easterseals’ overall outreach and community engagement strategy for program enrollment growth.
- Develop annual and quarterly outreach plans, including community events, referral development efforts, and awareness campaigns.
- Identify opportunities for center staff participation in community events, partnership meetings, open houses, tours, and engagement activities; attend community events, as needed,to distribute marketing materials and communicate program benefits.
- Facilitate connectionsfor center leadership withcommunity partners andlocal employers, helping build relationships that can be maintained and strengthened by local program staff over time.
Video Production & Multimedia Storytelling
- Lead end‑to‑end video production: concepting, scripting, storyboarding, filming, interviewing, editing, and final delivery.
- Capture authentic stories from families, staff, partners, and community members that highlight the impact of our services.