Toronto, Ontario, Canada · Hybrid
$75k–$95k/yr
Location: Toronto (Hybrid), 3 days a week in-office Salary: $75,000 - $95,000 Role: Contract (12 months) with the possibility of extension to full-time Ecopia is hiring a Growth Marketer (individual contributor with less…
Skills: Growth Marketing, SEO, Paid Acquisition, Product Positioning, HubSpot
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Drive qualified sign-ups and activations for a self-serve PLG product targeting SMBs in AEC and field services. Manage organic discoverability via SEO and AI search, paid acquisition campaigns, and vertical-specific product positioning.
Requires 2-5 years of B2B growth marketing experience with a proven track record in paid acquisition and SEO. Must be proficient in HubSpot and have experience optimizing for LLM citations and AI search.
Location: Toronto (Hybrid), 3 days a week in-office
Salary: $75,000 - $95,000
Role: Contract (12 months) with the possibility of extension to full-time
Ecopia is hiring a Growth Marketer (individual contributor with less than 5 years of experience) to support a self-serve, product-led growth strategy targeting small and medium-sized businesses in architecture, engineering, construction, landscaping, and field services, while also supporting Ecopia’s traditional markets.
The role is approximately 75% growth-focused—including search engine optimization, paid acquisition, customer acquisition, and market positioning—and 25% traditional marketing, including content creation, case studies, trade shows, and brand initiatives.
The Growth Marketer will report to the Head of Product Growth. Success will be measured by self-serve customer sign-ups, product activations, and overall customer engagement.
Strategic Context
Ecopia has historically sold geospatial AI into enterprise and government. This role exists because we are opening a second front: a self-serve product for SMB operators who need high-quality geospatial data to enhance their day-to-day support and field operations. The bet:
This hire owns the top of that funnel and the narrative that gets the right SMB operators in the door.
Mission
Drive qualified sign-ups and activations to Ecopia's self-serve product by owning organic discoverability (SEO + GEO), paid acquisition, and SMB-vertical positioning — while building a credible brand and content foundation for a new buyer segment.
Responsibilities
Growth — 75%
Traditional marketing — 25%
Must-haves
Nice-to-haves
Success Metrics
Primary, owned end-to-end:
Supporting:
To Apply:
In addition to a resume, please submit a cover letter written entirely by you (not generated by AI). The cover letter should focus on how your experience, approach, and skills would create value for Ecopia, specifically in relation to the responsibilities and requirements outlined in the job posting. We are less interested in generic career summaries and more interested in understanding how you think, solve problems, and would contribute to the team.
Our commitment to diversity and inclusion
Ecopia is committed to fostering a diverse and inclusive working environment. We welcome applications from qualified candidates of all backgrounds, regardless of age, physical ability, gender, race, religion, or sexual orientation. We will provide any requested accommodations to candidates with disabilities throughout the recruitment process.
Digitizing the World using AI.
Ecopia is an industry leading artificial intelligence company that specializes in extracting insight from geospatial big data. Our intelligent systems leverage groundbreaking advancements in machine learning to convert high-resolution imagery of our earth into HD Vector Maps. We’re digitizing the world using AI. We provide actionable insights for observing, analyzing, and monitoring business processes including asset management, risk assessment, and disaster response for organizations around the world.
Offices: 101 College Street, Toronto, ON M5G 1L7, CA · 295 Hagey Blvd, Waterloo, Ontario N2L 6R5, CA
Digitizing the World using AI.
Ecopia is an industry leading artificial intelligence company that specializes in extracting insight from geospatial big data. Our intelligent systems leverage groundbreaking advancements in machine learning to convert high-resolution imagery of our earth into HD Vector Maps. We’re digitizing the world using AI. We provide actionable insights for observing, analyzing, and monitoring business processes including asset management, risk assessment, and disaster response for organizations around the world.
Offices: 101 College Street, Toronto, ON M5G 1L7, CA · 295 Hagey Blvd, Waterloo, Ontario N2L 6R5, CA
