Jobs at CSL (Now Hiring) — 300 open — Page 8

Location: Santiago de Chile

Responsibilities 
As a Marketing Manager, you’ll be responsible for driving accelerated growth by increasing HCPs and patient awareness to bring demand for CSL portfolio in Chile. You will lead the campaigns, deliver programs on time and plays a major role in enhancing brand funnel demonstrating in-depth understanding of market and drivers to fulfill annual sales plan, with high quality marketing analysis, strategic & creative thinking and execution with excellence to maximize the uptake of the portfolio. Understand and adhere to CSL standards and serve as an example for others and comply with ethical standards and Code of business practices 

What You'll Do

• Developing and implementing marketing plans for new and existing products driving executions with excellence 
• Responsible to develop, execute and deliver the brand marketing strategy driven by in-depth commercial insights translated into action plans to enable sales and MS goals achievement 
• Contribute to Brand Strategic Planning (LRP and 3-year Plan strategy cycle), identifying competitive positioning, customer segments and their needs and detailing Brand/commercial strategies with specific timelines, budgets and stakeholder responsibilities 
• Translate strategy to implementation tactics with optimal management of resource mix, communicate clearly and allocate responsibilities to cross functional team members and in-field team 
• Expand the product market through innovative commercial programs, opinion leader development, physician and patient education 
• Monitor Key Performance Indicator results and feedback and propose strategic planning/tactics adjustment including inputs for forecasting, tracking and budgeting with flawless execution and continuous follow up 
• Develop and maintain relationships with key customers including KOLs and identify new opportunities and ways to better meet customer needs 
• Adapt Global toolkits to suit Chilean requirements and build on it to deliver full 360º campaigns for maximum impact on sales 
• Assists in the conducting of market research when necessary and helps evaluate market needs 
• Develop appropriate sales promotion materials for the sales force 
• Communicate effectively within the organization to ensure Sales Force’s motivation/ alignment and other key people to ensure the achievement of product objectives 
• Identifies the potential of new products and/or product improvements and adapt materials to handle positive brand image 
• Responsible for the accurate implementation of the Marketing A&P budget in terms of timings and versus Plan on a monthly basis  
• Sales Forecasting 

 
Required Qualifications 

• Bachelor’s degree in business or marketing. To support our complex product lines, a solid scientific knowledge is required. 
• English proficiency is required. 
• 6+ years of experience in sales and/or marketing within the industry with proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase 
• Experience in healthcare industry. 
• Marketing expertise: Proven track record of driving demand successfully by leading 360º marketing campaigns across all channels with flawless execution 
• Deep understanding of the healthcare environment and the therapeutic area 
• Proven expertise managing and motivating internal and external stakeholders 
• Able & willing to do strategic thinking and tactical marketing work Knowledge of financial processes, customer characteristics and sales knowledge 
• Fluency in English (both written and spoken) 

 
Skills 

• Creativity flair and ability to generate new ideas or new ways to reach consumers 
• Strong communication skills and ability to operate in a complex international environment/matrix structure 
• Strong analytic skills and be very strong with numbers 
• Good relationship management skills with ability to build strong cross functional & KOLs partnerships 
• Commercial awareness: Understanding of product commercialization process including legislation associated 
• High stress tolerance and making difficult decisions with integrity, initiative and adaptability