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Carolina Theatre of Durham logoCarolina Theatre of Durham

Marketing Manager

Durham, North Carolina, United States · Hybrid

$65k–$65k/yr

Mid level

Marketing Manager As of June 25, 2026 The historic Carolina Theatre of Durham is looking for a Marketing Manager to join its marketing team. We strongly value a diversity of people and experiences and encourage candidate…

Skills: Workflow Management, Campaign Execution, Quality Control, Staff Supervision, Marketing Analytics

Carolina Theatre of Durham logo

Marketing Manager

Carolina Theatre of Durham

Durham, North Carolina, United States • Hybrid

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Mid level

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  • $65k–$65k/yr
  • Full-time
  • bachelor degree
  • Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Employee-contributed Retirement Plan
  • Posted 3d ago
  • ~40 hrs/week

Responsibilities

The Marketing Manager oversees the day-to-day operations of the marketing department, managing workflows and campaign execution to drive ticket sales and audience growth. This role supervises the Digital Content Specialist and Marketing Associate while ensuring brand consistency and reporting on key performance indicators.

Requirements

Requires a bachelor's degree in Marketing, Communications, or a related field with 3-5 years of professional marketing experience. Candidates must have 1-2 years of supervisory experience and proficiency in marketing platforms and project management tools.

Full job description

Marketing Manager

As of June 25, 2026

The historic Carolina Theatre of Durham is looking for a Marketing Manager to join its marketing team. We strongly value a diversity of people and experiences and encourage candidates from all backgrounds to apply. Join a vibrant team dedicated to the performing arts and the theater's role in the community. As a small nonprofit organization, we offer many opportunities to get involved and learn about all aspects of this historic venue and its operations.

You will play an important role in the evolution of our 100-year-old home, helping build the systems, processes, and team structure that enable the marketing department to execute high-performing campaigns and achieve organizational sales goals. Reporting to the Senior Director of Marketing, the Marketing Manager serves as the department's operational leader, overseeing marketing workflows, campaign execution, quality control, reporting systems, and day-to-day staff management. This position directly supervises the Digital Content Specialist and Marketing Associate. If you want to be a part of an organization committed to driving the cultural, educational, and economic vitality of the Triangle, this might be the job for you.

About the Carolina Theatre of Durham

Carolina Theatre of Durham, Inc. is a 501(c)(3) nonprofit organization that manages the City-owned Carolina Theatre complex, including the 1,100-seat historic Fletcher Hall and two cinemas which screen independent films, as well as festivals and retrospectives, 365 days per year and up to 3,500 screenings per year. The organization presents more than 75 performances by national touring stars per year in Fletcher Hall and provides more than 35 educational performances for more than 15,000 school children from 12 counties in our Arts Discovery Educational series.

Fletcher Hall is also home to several performing arts resident companies and hosts a variety of non-profit and commercial community events throughout the year. The theater supports a number of events designed to ensure the whole community can experience arts programming, including free offerings such as sensory-friendly and family programs. The theater will be celebrating a century in downtown Durham in 2026.

Our Values

As a City-owned, nonprofit-run facility, we believe that our entire community should be welcomed and celebrated here. We are committed to designing all our work, programs, and policies to ensure that all voices are heard and valued, and that each is respected and included. Our staff, volunteers, vendors, partners, and guests come from every imaginable walk of life. Diversity, equity, and access for all are the focus we also expect from all with whom we work, contract, or partner.

JOB SUMMARY:

The Marketing Manager is responsible for overseeing the day-to-day operations of the Marketing Department and ensuring the successful execution of marketing campaigns that support audience growth, ticket sales, membership, fundraising, and other organizational goals across the Carolina Theatre's diverse portfolio of programs and initiatives.

Working closely with the Senior Director of Marketing, this position manages departmental workflows, campaign timelines, quality assurance processes, reporting infrastructure, and staff performance.

The Marketing Manager directly supervises the Digital Content Specialist and Marketing Associate and serves as the primary operational leader for the department's daily activities.

The Marketing Manager helps ensure projects are completed accurately, on time, and in alignment with organizational goals and brand standards.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Department Operations & Workflow Management

  • Manage day-to-day operations of the Marketing Department.
  • Maintain and oversee departmental marketing calendars and production schedules.
  • Ensure campaign timelines, deadlines, and deliverables are met.
  • Coordinate project workflow across multiple programs and stakeholders.
  • Monitor departmental capacity and prioritize projects as needed.
  • Support the development and documentation of marketing procedures and best practices.

Campaign Management & Quality Control

  • Serve as the first-level reviewer for marketing materials, including email campaigns, website updates, digital advertising assets, print collateral, and promotional content.
  • Maintain quality assurance procedures and approval processes.
  • Ensure brand consistency across all marketing channels.
  • Identify operational risks and implement solutions to improve accuracy and efficiency.
  • Assist in the execution of marketing campaigns when needed.

Staff Leadership & Development

  • Provide direct day-to-day supervision of marketing staff.
  • Monitor workload distribution and project completion.
  • Coach staff on marketing standards, processes, and performance expectations.
  • Conduct regular check-ins and support professional development.
  • Foster a collaborative and accountable team culture.

Reporting & Analytics

  • Maintain marketing reporting systems and dashboards.
  • Coordinate the collection and organization of campaign performance data.
  • Prepare monthly and quarterly marketing reports.
  • Monitor key performance indicators across email marketing, digital advertising, website traffic, audience engagement, and campaign performance to support ticket sales, membership growth, fundraising, and other organizational goals.
  • Support data-driven decision making through reporting and analysis.

Cross-Departmental Collaboration

  • Work closely with programming, development, education, ticketing, operations, and executive leadership teams.
  • Coordinate marketing project requests and ensure organizational priorities are reflected in departmental planning.
  • Serve as a point of contact for internal stakeholders regarding project status and timelines.
  • Other duties as assigned.

EDUCATION AND EXPERIENCE:

Required

  • Bachelor's degree in Marketing, Communications, Arts Administration, or related field, or equivalent professional experience.
  • Minimum of 3-5 years of professional marketing experience.
  • Minimum of 1-2 years of supervisory, team leadership, or project management experience.
  • Experience managing multiple projects and deadlines simultaneously.
  • Strong organizational and workflow management skills.
  • Excellent written and verbal communication skills.
  • Experience using marketing platforms, project management systems, and reporting tools.

Preferred

  • Experience working in nonprofit arts, entertainment, cultural, or event-based organizations.
  • Experience supervising creative and marketing staff.
  • Experience with email marketing platforms, CRM systems, website content management systems, and digital advertising platforms.
  • Experience developing reporting dashboards and operational processes.

QUALIFICATIONS:

Required

  • Exceptional attention to detail and commitment to quality control.
  • Strong leadership, coaching, and interpersonal skills.
  • Ability to manage competing priorities in a fast-paced environment.
  • Ability to think strategically while maintaining operational focus.
  • Strong analytical and problem-solving abilities.
  • Ability to work collaboratively across departments.

Preferred

  • Knowledge of performing arts, film, nonprofit fundraising, or live event marketing.
  • Familiarity with audience development and patron engagement strategies.

Physical Requirements

This position requires the ability to perform routine office tasks and occasional event-related duties. Responsibilities may include:

  • Sitting or standing for extended periods while working at a computer
  • Walking throughout the theater complex and navigating stairs
  • Lifting and carrying materials and equipment up to 30–50 pounds (such as signage, promotional materials, or event-related supplies)
  • Assisting with occasional setup and breakdown of marketing materials or event activations
  • Traveling locally for outreach or grassroots marketing efforts

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

COMPENSATION AND BENEFITS:

This full-time position includes health, dental, vision, disability, and life insurance benefits, an employee-contributed retirement plan, and a very generous PTO program. The position pays $65,000 per year. Hours are variable and may include nights and weekends.

TO APPLY:

Please send COVER LETTER explaining how your experience specifically fits our job description and requirements, plus RESUME & REFERENCES in PDF format.

To ensure correct routing, email subject should read: MARKETING MANAGER, as we are currently recruiting multiple positions.

The Carolina Theatre of Durham is an Equal Opportunity Employer, values a diversity of people and experiences, and strongly encourages qualified candidates from all backgrounds to apply.

Related keywords

CRM SystemsEmail Marketing PlatformsContent Management SystemsDigital AdvertisingNonprofit ArtsPerforming ArtsAudience DevelopmentPatron EngagementKPIsMarketing DashboardsArts AdministrationEvent MarketingFundraisingProduction SchedulesQuality Assurance

About Carolina Theatre of Durham

LinkedInVisit site

Presenting concerts, comedy and cinema in downtown Durham since 1926.

Industry
Entertainment
Company size
11-50 employees
Headquarters
Durham, NC
LinkedIn followers
1,614

Our mission is to serve greater Durham and the Triangle region with vibrant, thought-provoking programs of the performing and cinematic arts in our historic treasure, The Carolina Theatre. We strive to contribute to the cultural and economic vitality of downtown Durham and to delight and educate our children and future leaders.

Offices: 309 W. Morgan Street, Durham, NC 27701, US

Performing ArtsLive EventsFilmArts EducationCommunity ServiceMusicCinemaand Theatre
View all jobs at Carolina Theatre of Durham

About Carolina Theatre of Durham

LinkedInVisit site

Presenting concerts, comedy and cinema in downtown Durham since 1926.

Industry
Entertainment
Company size
11-50 employees
Headquarters
Durham, NC
LinkedIn followers
1,614

Our mission is to serve greater Durham and the Triangle region with vibrant, thought-provoking programs of the performing and cinematic arts in our historic treasure, The Carolina Theatre. We strive to contribute to the cultural and economic vitality of downtown Durham and to delight and educate our children and future leaders.

Offices: 309 W. Morgan Street, Durham, NC 27701, US

Performing ArtsLive EventsFilmArts EducationCommunity ServiceMusicCinemaand Theatre
View all jobs at Carolina Theatre of Durham

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