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Canopy Management Group logoCanopy Management Group

Marketing Coordinator

Springfield, Massachusetts, United States · Hybrid

$50k–$60k/yr

Mid level

Description About Us Canopy Management Group is an accredited Association Management Company (AMC) based in Springfield, MA. We partner with associations, nonprofits, professional societies, and member organizations to p…

Skills: Graphic Design, Content Creation, Email Marketing, Social Media Management, Website Maintenance

Canopy Management Group logo

Marketing Coordinator

Canopy Management Group

Springfield, Massachusetts, United States • Hybrid

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Mid levelHybrid · 3 days in office

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  • $50k–$60k/yr
  • Full-time
  • bachelor degree
  • Medical Insurance, Health Reimbursement Arrangement (HRA), Dental Insurance, Vision Insurance, Basic Life and AD&D Insurance, Long-term Disability Coverage
  • Posted 12d ago
  • ~40 hrs/week

Responsibilities

Execute multi-channel marketing campaigns and design branded collateral for a portfolio of association clients. Manage project timelines, update websites, and create engaging content for social media and email platforms.

Requirements

Requires 1-3 years of marketing or design experience and proficiency in Adobe Creative Suite and Microsoft Office. A bachelor's degree in a related field is preferred, and candidates must reside in the Springfield, MA area.

Full job description

Description

About Us

Canopy Management Group is an accredited Association Management Company (AMC) based in Springfield, MA. We partner with associations, nonprofits, professional societies, and member organizations to provide customized operational and strategic support that helps industries and communities thrive.

Our work is relationship-driven, collaborative, and intentionally personalized. We support organizations across a wide range of industries by helping strengthen member engagement, leadership development, education, events, communications, and operations.

At Canopy, we believe strong communities create stronger organizations and industries. We build long-term partnerships with the clients we serve and work closely with leadership, volunteers, and members to create meaningful impact.

We’re a collaborative team that values curiosity, accountability, quality, continuous growth, and community-building. Every team member contributes to the relationships and support structures that help our clients succeed.

 

What You’ll Do as Marketing Coordinator 

As Marketing Coordinator, you’ll help bring marketing strategies to life for a portfolio of association clients. Working closely with Marketing Leads and other members of the Marketing team, you’ll execute marketing campaigns across email, social media, websites, print, events, and digital channels while ensuring projects are completed accurately, on time and aligned with each client’s goals and brand standards. 

No two days look the same. One day you may be creating an email campaign, creating social media content, or updating a client website. The next, you could be designing event materials, coordinating sponsorship deliverables, managing project timelines, preparing conference marketing assets, or collaborating with teammates to support a client initiative. You’ll balance creativity, organization, and attention to detail while managing multiple projects and helping deliver high-quality marketing experiences for a diverse group of clients. 

Who Is the Perfect Candidate for This Role? 

You’re a creative problem solver who enjoys turning ideas into polished marketing campaigns. You have an eye for design, strong organizational skills, and enough writing ability to create engaging social media content, short marketing copy, and other day-to-day communications. 

You enjoy managing multiple projects at once and don’t mind shifting between industries, brands, and audiences throughout the day. You’re equally comfortable creating graphics, updating websites, organizing campaign timelines, and collaborating with teammates to keep projects moving forward. 

You’re naturally curious, eager to learn, and excited to develop new marketing skills. You appreciate feedback, enjoy collaborating with others, and take pride in producing work that is both creative and accurate.  Most importantly, you enjoy relationship-driven work and want to be part of a team that values collaboration, continuous improvement, and meaningful partnership. 

We’re looking for someone who thrives in a dynamic environment where priorities can shift quickly, clients span a wide range of industries, and no two days look the same. You enjoy balancing creativity with organization while helping teammates and clients succeed. Adaptability, attention to detail, and a willingness to learn are essential. At Canopy, we foster a no-blame culture focused on learning, continuous improvement, and support. Even while working remotely, we’re deeply committed to collaboration and living our core values every day. 

Responsibilities 

  • Execute marketing campaigns across digital, print, email, social media, websites, and other marketing channels for an assigned portfolio of clients. 
  • Design and produce marketing materials including brochures, conference programs, flyers, advertisements, presentations, signage, digital graphics, and other branded collateral. 
  • Write and edit short-form marketing content, including social media posts, event promotions, website updates, and basic marketing copy. 
  • Create and schedule social media content while maintaining each client’s unique voice and brand standards. 
  • Build and distribute email marketing campaigns using marketing automation and email platforms. 
  • Update and maintain client and company websites, ensuring content is accurate, current, and user-friendly. 
  • Coordinate marketing projects from concept through completion, managing timelines, deliverables, and project details while communicating progress to teammates. 
  • Collaborate with the internal client services team, vendors, and partners to ensure marketing projects are completed accurately and on schedule. 
  • Prepare conference marketing materials, promotional assets, sponsorship deliverables, and event collateral. 
  • Support the collection and reporting of marketing metrics, helping identify opportunities to improve campaign performance. 
  • Maintain brand consistency across all marketing materials and communications. 
  • Stay current on marketing trends, design best practices, and emerging tools to continually strengthen marketing execution. 
  • Serve as a collaborative team member who is willing to jump in wherever needed to support clients and teammates. 

 

Compensation & Benefits:  

  • $50,000-60,000 annual salary 
  • Comprehensive medical insurance through Health New England (we cover 80%) 
  • Employer-funded Health Reimbursement Arrangement (HRA) 
  • Dental & vision insurance 
  • Employer-paid basic life and AD&D insurance, with optional additional voluntary coverage  
  • Long-term disability coverage providing income protection 
  • Flexible Spending Account (FSA) with pre-tax savings for healthcare and dependent care expenses 
  • 401k retirement plan with company match 
  • Paid vacation, sick, holidays, plus summer Half-Fridays, and volunteer time off 
  • Company-sponsored donation matching program (up to $250 annually) to support the causes you care about 
  • Enjoy a well-stocked office kitchen (coffee, espresso, snacks), and occasional team lunches and fun events 

Why You’ll Love Working With Us 

  • We partner with organizations that strengthen industries, leadership, and communities.  
  • You’ll contribute to a wide variety of communications, engagement, and event initiatives across multiple clients.  
  • We value collaboration, accountability, curiosity, and continuous learning.  
  • Our work is relationship-centered and built around long-term partnership, not transactional service.  
  • We believe strong operational support creates the foundation for meaningful strategic impact and professional growth. 

Application Details:

  • Please include your marketing portfolio when you apply - you can either upload a file, or add a link to your resume
  • Since this is a Springfield, MA based role & company, please do not apply if you do not reside in the area
  • No phone calls please
  • We know waiting after you submit an application is not easy.  We'll do our best to keep you updated along the way and notify you of next steps of the process, or if you are not a good fit.

Requirements

  •  1-3 years of experience in marketing, communications, graphic design, or a related role 
  • Bachelor's degree in marketing, communications, graphic design, business, or a related field preferred; equivalent experience will be considered 
  • Proficiency in Adobe Creative Suite 
  • Strong design skills with an eye for branding, layout, visual hierarchy, and audience engagement while maintaining brand consistency across multiple clients 
  • Experience supporting or executing marketing campaigns across email, social media, websites, print, and digital channels. 
  • Strong written communication skills with the ability to draft and edit marketing content for a variety of platforms 
  • Experience maintaining and updating websites using content management systems such as WordPress; basic HTML knowledge is a plus. 
  • Experience with email marketing and marketing automation platforms preferred 
  • Ability to interpret messaging goals and translate them into effective visual and written communications 
  • Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously 
  • Excellent interpersonal and collaboration skills; able to work effectively both independently and as part of a team 
  • Willingness to receive feedback, continuously improve, and adapt to changing priorities 
  • Exceptional attention to detail and commitment to quality 
  • Proficiency in Microsoft Office, including PowerPoint and Excel 
  • Must reside in the Springfield, MA area. This position is in-person in Springfield, MA with option to work 1-2 days from home per week after successful onboarding & training.

Related keywords

Adobe Creative SuiteWordPressHTMLMarketing AutomationSocial MediaEmail MarketingGraphic DesignBrandingContent Management SystemsMicrosoft PowerPointMicrosoft ExcelDigital GraphicsAssociation ManagementProject ManagementCopywritingVisual Hierarchy

About Canopy Management Group

LinkedInVisit site

Full-service association management partner supporting trade, manufacturing, and professional societies.

Industry
Non-profit Organization Management
Company size
11-50 employees
Founded
1988
Headquarters
Springfield, MA
LinkedIn followers
851

At Canopy Management Group, Inc. (formerly The Markens Group), we believe strong associations are built through engaged communities, thoughtful leadership, and the right support behind the scenes. We partner with trade and manufacturing associations, professional and medical societies, and member-driven organizations to deliver full-service association management. Our role is simple but powerful. We become an extension of your team. Your right hand. Your steady partner in both the day-to-day work and the long-term vision. We know that no two organizations are the same. Each has its own challenges, opportunities, and goals. That is why we do not take a one-size-fits-all approach. Whether you need full service management or targeted support, our team delivers tailored solutions designed to meet you where you are and help move your organization forward. Our work spans executive leadership, strategic planning, and board governance, along with finance and accounting, meetings and events, marketing and communications, and day-to-day operations. We bring structure where it is needed, clarity where it is missing, and momentum where it has stalled. For nearly 40 years, we have supported the organizations that power industries and bring people together. From advancing workforce development to strengthening member engagement and navigating industry change, we understand the role associations play and the responsibility that comes with supporting them. We are proud to be an Accredited Association Management Company and a Great Place to Work, reflecting the culture we've built and the people behind our work. Our team shows up with curiosity, accountability, and a commitment to quality in everything we do. At Canopy, we are not just managing associations. We help build communities that last.

Offices: 1350 Main Street, Springfield, MA 01103, US

Event PlanningMarketingCommunicationsAssociation ManagementMember ServicesSpeaker ManagementSponsor ProcurementFinancial ManagementSocial MediaWebsite Design
View all jobs at Canopy Management Group

About Canopy Management Group

LinkedInVisit site

Full-service association management partner supporting trade, manufacturing, and professional societies.

Industry
Non-profit Organization Management
Company size
11-50 employees
Founded
1988
Headquarters
Springfield, MA
LinkedIn followers
851

At Canopy Management Group, Inc. (formerly The Markens Group), we believe strong associations are built through engaged communities, thoughtful leadership, and the right support behind the scenes. We partner with trade and manufacturing associations, professional and medical societies, and member-driven organizations to deliver full-service association management. Our role is simple but powerful. We become an extension of your team. Your right hand. Your steady partner in both the day-to-day work and the long-term vision. We know that no two organizations are the same. Each has its own challenges, opportunities, and goals. That is why we do not take a one-size-fits-all approach. Whether you need full service management or targeted support, our team delivers tailored solutions designed to meet you where you are and help move your organization forward. Our work spans executive leadership, strategic planning, and board governance, along with finance and accounting, meetings and events, marketing and communications, and day-to-day operations. We bring structure where it is needed, clarity where it is missing, and momentum where it has stalled. For nearly 40 years, we have supported the organizations that power industries and bring people together. From advancing workforce development to strengthening member engagement and navigating industry change, we understand the role associations play and the responsibility that comes with supporting them. We are proud to be an Accredited Association Management Company and a Great Place to Work, reflecting the culture we've built and the people behind our work. Our team shows up with curiosity, accountability, and a commitment to quality in everything we do. At Canopy, we are not just managing associations. We help build communities that last.

Offices: 1350 Main Street, Springfield, MA 01103, US

Event PlanningMarketingCommunicationsAssociation ManagementMember ServicesSpeaker ManagementSponsor ProcurementFinancial ManagementSocial MediaWebsite Design
View all jobs at Canopy Management Group

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