Mill Creek East, Washington, United States · Hybrid
$110k–$140k/yr
Senior
Description Locally owned since 1952, Burgermaster is a family-owned restaurant chain specializing in local, grass-fed beef burgers served drive-in style. Burgermaster feels like your neighborhood family-oriented diner, …
Skills: Marketing Strategy, Brand Awareness, Social Media Marketing, Email Marketing, SMS Marketing
Commercial Kitchen & Refrigeration Service Technician
Mill Creek East, Washington, United States · On-site
$35/hr–$45/hr
Senior
Description We are a growing fast casual restaurant group with a footprint across multiple locations. Our brand is known for its innovative approach to dining, commitment to quality, and a culture that champions growth, …
Mill Creek East, Washington, United States · Hybrid
$110k–$140k/yr
Senior
Description Locally owned since 1952, Burgermaster is a family-owned restaurant chain specializing in local, grass-fed beef burgers served drive-in style. Burgermaster feels like your neighborhood family-oriented diner, …
Skills: Marketing Strategy, Brand Positioning, Social Media Marketing, Email Marketing, SMS Marketing
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$110k–$140k/yr
Full-time
bachelor degree
Medical, Dental, Vision, Life, PTO, Paid meal while on shift
Posted 10d ago
~40 hrs/week
Responsibilities
Lead the development and execution of the company's overall marketing strategy to strengthen brand awareness and drive customer engagement. Manage the marketing team and budget while collaborating with senior leadership to align initiatives with business growth goals.
Requirements
Requires a Bachelor's degree in Marketing or Business with over 6 years of marketing experience and 4+ years of direct management experience. Proficiency in a specific tech stack including Klaviyo, Shopify Plus, and Meta Suite is required.
Full job description
Description
Locally owned since 1952, Burgermaster is a family-owned restaurant chain specializing in local, grass-fed beef burgers served drive-in style. Burgermaster feels like your neighborhood family-oriented diner, while serving food at speeds comparable with fast food restaurants!We are a growing fast casual restaurant group with a footprint across multiple locations. Our brand is known for its innovative approach to dining, commitment to quality, and a culture that champions growth, learning, and operational excellence.Burgermaster is seeking a Marketing Director to serve as a key member of both the marketing function and the leadership team. The Marketing Director will be reporting directly to the CSO, this role will lead the development and execution of the company’s overall marketing strategy. The Marketing Director will collaborate closely with other leaders to ensure marketing initiatives align with Burgermaster’s business objectives, brand vision, and growth goals. This individual will play a critical role in strengthening brand awareness, driving customer engagement, and supporting the company’s long-term success.
Role and Responsibilities
Develop and implement marketing strategies across all channels, including social media, email marketing, SMS, B2B and in person events.
Build brand awareness, including positioning.
Direct and implement the organization’s advertising and promotional activities.
Monitor and analyze market trends, paid ad performance, consumer behavior, email & SMS marketing, SEO & SEM and monitor competitors to inform marketing strategies and tactics.
Responsible for the management and oversight of the marketing team.
Develop and maintain strong working relationships with outside agencies and vendors who support or may support our market strategies.
Analyze target market information to identify and recommend effective marketing approaches.
Identify new market segments that will benefit from a company location.
Prepares effective advertising campaigns based on market research.
Maintains knowledge on emerging products and services.
Travel between locations for company events, material development, and other marketing activities.
Collaborates with senior executives to develop growth plans for the organization.
Forecast, draft, implement, and oversee the department’s operating budget.
Performs other related duties as assigned.
Supervisory Responsibilities
Recruits, interviews, hires, and trains supervisory and management staff in the department.
Oversees the daily workflow of the department.
Provides constructive and timely feedback and performance evaluations.
Handles discipline and termination of employees and in accordance with company policy.
Required Qualifications
Bachelor’s degree in Business Administration, Marketing, or related field required
6+ years of marketing experience, long range planning preferred
4+ plus years of direct management experience, including hiring and recruiting talent
Collaborate with cross-functional teams to ensure consistent brand messaging across all touch points
Proficiency in current tech stack: Thanx or app-based software, Klaviyo, Shopify Plus, SEM Rush, Meta Suite, Figma and/or Google Analytics etc.
Ability to track and report on marketing KPIs and provide regular updates to the senior leadership team
Familiarity with Third Party Ordering systems
Experience developing and managing marketing budgets, ensuring that spending is in line with overall business objectives.
Excellent verbal and written communication skills.
Thorough understanding of market developments.
Thorough understanding of marketing strategies and practices.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Proficient with Microsoft Office Suite or related software.
Preferred Qualifications
Knowledge of restaurant or hospitality industry
Knowledge of local markets, and markets within Washington State
Work Environment
Prolonged periods sitting at a desk and working on a computer.
Hybrid environment, with flexibility to work from home up to 2 days per week.
In office three days per week, with local travel to restaurant locations.
Must be able to lift 15 pounds at a time.
Ability to travel between restaurant locations as needed
Time divided between desk work, working in restaurant, and meetings.
Must be comfortable working long hours, including nights and weekends.
Requirements
Benefits:
Medical
Dental
Vision
Life
PTO
Paid meal while on shift
401(k)
401(k) employer match
Compensation:
$110,000 - $140,000 annually
Related keywords
ThanxKlaviyoShopify PlusSEM RushMeta SuiteFigmaGoogle AnalyticsMicrosoft Office SuiteThird Party Ordering SystemsFast Casual RestaurantHospitality IndustryMarket TrendsConsumer BehaviorBrand PositioningAdvertising CampaignsLong Range Planning
Our founder Phil Jensen had a vision. He wanted to serve burgers and high-quality fare to the people of Seattle. He envisioned food that was healthier and higher quality than most, at a price that was more affordable than gourmet restaurants. In 1952, he was approached by 2 brothers who wanted Phil to open a restaurant in the University District. Phil took them up on their offer, and so began the original Burgermaster!
Since that day, Burgermaster has expanded to 5 locations across the Puget Sound region: the original University District location, Bellevue, Aurora Avenue in Seattle, Mill Creek, and Mount Vernon. The business is still owned and operated by the Jensen family. Phil’s grandson Alex is the third-generation owner; you’ll often see him helping out at the restaurants!
Burgermaster was started as a 50’s style drive-in restaurant, and we’ve stuck with that business model. We love being able to provide service to our customers in the comfort of their own car, while providing a nostalgic experience that is unlike any other! The original University District location was converted into our only sit-down restaurant, but all other locations still have the iconic drive-in stalls where customers order from Carhops.
Since 1952, Phil’s vision of top-tier food has stood strong. In 1984, Burgermaster was one of the first restaurants to begin serving grass-fed beef! We’ve continued to refine our ingredients since then to serve only the very best, including local produce, antibiotic-free meats, and wild-caught cod. We still make our famous tartar sauce from Phil’s original recipe, passed down through generations!
Offices: 18626 Bothell Everett Hwy, Bothell, Washington 98012, US · 98 NE Gilman Blvd, Issaquah, Washington 98027, US · 9820 AURORA AVE N, Seattle, Washington 98103-3225, US · 10606 NE Northup Way, Bellevue, WA 98804, US · 2030 Freeway Dr, Mount Vernon, Washington 98273, US
BurgersDrive InBest of 425 WinnerCheeseburgerand Milksahkes
Our founder Phil Jensen had a vision. He wanted to serve burgers and high-quality fare to the people of Seattle. He envisioned food that was healthier and higher quality than most, at a price that was more affordable than gourmet restaurants. In 1952, he was approached by 2 brothers who wanted Phil to open a restaurant in the University District. Phil took them up on their offer, and so began the original Burgermaster!
Since that day, Burgermaster has expanded to 5 locations across the Puget Sound region: the original University District location, Bellevue, Aurora Avenue in Seattle, Mill Creek, and Mount Vernon. The business is still owned and operated by the Jensen family. Phil’s grandson Alex is the third-generation owner; you’ll often see him helping out at the restaurants!
Burgermaster was started as a 50’s style drive-in restaurant, and we’ve stuck with that business model. We love being able to provide service to our customers in the comfort of their own car, while providing a nostalgic experience that is unlike any other! The original University District location was converted into our only sit-down restaurant, but all other locations still have the iconic drive-in stalls where customers order from Carhops.
Since 1952, Phil’s vision of top-tier food has stood strong. In 1984, Burgermaster was one of the first restaurants to begin serving grass-fed beef! We’ve continued to refine our ingredients since then to serve only the very best, including local produce, antibiotic-free meats, and wild-caught cod. We still make our famous tartar sauce from Phil’s original recipe, passed down through generations!
Offices: 18626 Bothell Everett Hwy, Bothell, Washington 98012, US · 98 NE Gilman Blvd, Issaquah, Washington 98027, US · 9820 AURORA AVE N, Seattle, Washington 98103-3225, US · 10606 NE Northup Way, Bellevue, WA 98804, US · 2030 Freeway Dr, Mount Vernon, Washington 98273, US
BurgersDrive InBest of 425 WinnerCheeseburgerand Milksahkes