São Paulo, São Paulo, Brazil · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaning…
Skills: P&L Management, Commercial Strategy, Strategic Planning, Account Management, Team Leadership
San Diego, California, United States · On-site
$96k–$102k/yr
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaning…
Skills: Trade Development, Account Management, Sales Training, Market Planning, Data Analysis
Istanbul, Istanbul, Turkey · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote f…
Skills: Sales Strategy, Distributor Management, Negotiation, People Management, Business Development
Versailles, Kentucky, United States · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaning…
Skills: Milling, Yeasting, Mashing, Fermentation, Distillation
United Kingdom · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Job Des…
Skills: Machine Operation, Quality Assurance, Component Management, Line Clearance, Health & Safety
Haryana, India · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote f…
Skills: Consumer Insights, Quantitative Research, Qualitative Research, Statistical Analysis, Data Manipulation
London, England, United Kingdom · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote f…
Skills: Account Management, Sales Forecasting, P&L Management, Stakeholder Management, Negotiation
Guadalajara, Sonora, Mexico · Hybrid
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaning…
Skills: Public Affairs, Government Relations, Public Policy, Regulatory Affairs, Advocacy Campaigns
Taipei, Taiwan · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaning…
Skills: Financial Accounting, US GAAP, Local Statutory Reporting, Tax Filing, Internal Controls
Bangkok, Thailand · Hybrid
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaning…
Skills: Commercial Finance, Revenue Growth Management, Financial Planning, Budgeting, P&L Management
Tokyo, Japan · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaning…
Skills: Sales Planning, Data Analysis, Salesforce CRM, Master Data Management, Project Management
Paris, Ile-de-France, France · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote f…
Skills: Mixology, Brand Ambassadorship, Public Speaking, Relationship Building, Commercial Acumen
Warsaw, Masovian Voivodeship, Poland · Hybrid
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaning…
Skills: Salesforce Configuration, Business Analysis, Requirement Gathering, Data Management, Report and Dashboard Building
Melbourne, Victoria, Australia · On-site
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote f…
Skills: Sales, Account Management, Business Development, Relationship Building, Territory Planning
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Manage and direct the commercial organization across Paraguay, Uruguay, and Brazil to drive sales and revenue growth. Lead a team of over 60 employees and oversee the regional P&L, commercial strategy, and distributor partnerships.
Requires a Bachelor's degree and 15-20 years of senior leadership experience in the FMCG or liquor industry. Must be fluent in Portuguese and English with advanced proficiency in Spanish.
If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
Meaningful Work From Day One
In this role you will manage and direct the commercial organization in PUB (Paraguay, Uruguay, Brazil) to drive sales and revenue growth. In addition to leading a team of 60+ employees, you will lead strategic projects to grow the business through portfolio, pricing, route to market, resource allocation, and disciplined decision making.
What You Can Expect
Lead the B-F PUB commercial team across Brazil and border markets (Paraguay, Uruguay).
Use balanced thinking and strong communication skills to engage the broader business teams to achieve goals, work together, and fulfill our collaborative and inclusive working culture.
Fully manage and own responsibility for PUB P&L, including year over year planning efforts.
Develop and implement the commercial strategy across the diverse sales channels (modern trade, local sub-distributors, on premise, e-commerce, border stores and others).
Develop strong working relationships with corresponding distributor partners at all levels, influencing key decision makers and, through effective account management, develop, implement and secure optimal performance against On and Off Premise KPI’s.
Establish the strategic direction of the region in partnership with the SCA&C Leadership Team and communicate that direction and vision to the commercial team to gain their commitment and ultimately business results.
Monitor industry trends and stay up to date on competitors and market conditions.
Meet/exceed annual volume and market share objectives of all brands across all channels.
Build sales talent via recruitment and development of high caliber individuals.
Improve quality of strategic operating planning via in-depth ongoing analysis of market trends and identification of company’s strengths and weaknesses.
What You Bring to the Table
Bachelor's Degree plus 15-20 years in a senior leadership role in the FMCG or liquor industry
Proven ability to manage and lead large number of employees
Fluent in Portuguese and English
Advanced Spanish – must be able to communicate in the language
Strategic thinker with multi-brand and multi-market management experience
Strong verbal and written communication skills, with experience presenting to partners and stakeholders.
P&L management expertise
What Makes You Unique
Knowledge of sales techniques and strategies
Ability to build and maintain relationships with partners
Strong problem-solving and negotiation skills
Time management and organizational skills
Ability to work as part of a team
Leadership skills
Flexibility and adaptability to change
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #diplomatico
Requisition Type:
EmployeeManagement Level:
Business LeaderGlobal Job Level:
B1Number of Openings Available:
1Nothing Better in the Market
Brown‑Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries.
Offices: 850 Dixie Hwy, Louisville, KY 40210, US
Nothing Better in the Market
Brown‑Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries.
Offices: 850 Dixie Hwy, Louisville, KY 40210, US
