Atlanta, Georgia, United States · Hybrid
Job DetailsJob Location: Atlanta, GA 30363About Inhabit Inhabit operates a unique collective of tech-forward companies serving the residential, commercial, and short-term rental industries. Our team members deliver best-…
Skills: SEO Copywriting, Content Strategy, Google Analytics, Drupal, WordPress
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Develop and implement SEO content strategies for e-commerce vacation rental clients, including writing website content, blogs, and travel guides. Monitor performance using analytics tools and prepare monthly progress reports via Looker Studio.
Requires 2-3 years of agency or in-house SEO copywriting experience and proficiency in WordPress and Drupal CMS. A bachelor's degree in English or Journalism is preferred, along with a basic understanding of Google ranking algorithms.
Job DetailsJob Location: Atlanta, GA 30363About Inhabit
Inhabit operates a unique collective of tech-forward companies serving the residential, commercial, and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visit inhabit.com.
Our vision is to be the premier digital agency in the hospitality industry by driving quality conversions and creating digital experiences that inspire and motivate travelers. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.
We are looking for a creative and forward-thinking SEO content expert to join our growing team as an SEO Copywriter across the Inhabit ecosystem of brands. This position requires a solid set of copywriting and editing skills to create content that supports SEO strategies. The role also requires a basic understanding of search engine optimization best practices and strategies, the ability to implement these strategies, and explain them to clients, especially for SEO content.
The Bluetent Digital Marketing Team, along with other Inhabit brands, provides vacation rental clients with SEO, SEM, social media, content, and comprehensive digital strategies that are aimed at driving qualified traffic, enhancing the user experience, and increasing conversions. The SEO Copywriter plays a key role in crafting search engine optimization content strategies for our clients in the vacation rental industry. This role requires exceptional critical thinking and communication skills, as well as a strong competency in SEO-optimized writing.
What You’ll Do (Functions & Responsibilities)
Work closely with a portfolio of e-commerce vacation rental clients to develop and implement SEO content strategies based on individual client needs and business goals.
Write new website content or help generate content strategies for clients while working with a SEO specialist or Strategic Account Manager. This includes supporting content for property search pages, travel guides, event calendars, and other content relevant to guests and owners of short-term rental properties.
Write, optimize, and post blogs.
Migrate content to new websites.
Create content for new site builds via Content Setups
Prepare monthly reports using Looker Studio to communicate progress and strategies to clients.
Perform SEO edits, including adding links and keywords, to blogs and landing pages
Use analytics tools to evaluate performance of content
Use SEO tools such as Yoast to fix common issues with metadata
Create SEO-friendly page layouts
Find and embed third-party content, such as maps, YouTube videos, social posts, and forum posts
Source images in accordance with copyright standards
Collaborate with internal teams, including Bluetent and Inhabit web developers, project managers, advertising specialists and strategic account managers.
Keep up with Content Marketing industry blogs and news to apply best practices or new recommendations to client work, as well as share information with team members.
Other duties as assigned.
QualificationsWhat We’re Looking For (Minimum qualifications)
Minimum of 2-3 years agency or in-house SEO copywriting experience.
Excellent communication skills – both verbal and written.
Experience writing and editing blogs for a website.
Basic knowledge of Google Analytics.
Comfortable working in Drupal and WordPress CMS. Page layout experience a plus. Experience with WordPress block editor or Advanced Custom Fields (ACF) preferred.
Able to use SEO site-audit tools to find and address issues.
Basic understanding of the Google ranking algorithm.
Able to apply search engine optimization best practices, such as internal linking, alt text, metadata, and content creation for E-E-A-T principles.
Ability to manage multiple client accounts at once, while keeping track of client initiatives, to-dos, tasks, and communication.
Strong attention to detail and excellent organizational skills.
Driven to achieve great results for clients.
Able to work both independently and in a team setting, with a willingness to help where needed
Enthusiasm and a passion for digital marketing.
Bachelor’s degree in English or Journalism preferred
Type
Location
Knoxville, TN or Alpharetta, GA or Plano, TX or Chandler, AZ
We have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday
Health Insurance: Medical, Dental, Vision and Prescription Plans
Accident
Retirement Savings Plan (401K) with discretionary company match
Company Paid $25,000.00 life insurance
Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.
#inhabithires
Digital solutions for vacation rental professionals.
We offer everything vacation rental professionals need to succeed in the digital space: direct booking websites, channel management, booking engines, plus email and digital marketing. Founded in the heart of the Roaring Fork Valley of Colorado, Bluetent is a digital agency with 18 years of experience serving the vacation rental industry. Our team of more than 75 experts are dedicated to our clients: we help vacation rental brands – of all sizes – develop well-rounded digital presences through direct booking websites, channel management, and digital/email marketing. Connect with us today to learn how we can work together.
Offices: 218 East Valley Rd. Ste. 205, Carbondale, Colorado 81623, US
Digital solutions for vacation rental professionals.
We offer everything vacation rental professionals need to succeed in the digital space: direct booking websites, channel management, booking engines, plus email and digital marketing. Founded in the heart of the Roaring Fork Valley of Colorado, Bluetent is a digital agency with 18 years of experience serving the vacation rental industry. Our team of more than 75 experts are dedicated to our clients: we help vacation rental brands – of all sizes – develop well-rounded digital presences through direct booking websites, channel management, and digital/email marketing. Connect with us today to learn how we can work together.
Offices: 218 East Valley Rd. Ste. 205, Carbondale, Colorado 81623, US
