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Jobs at Betty (Now Hiring) — 10 open

Betty logoBetty

App User Acquisition Manager | Betty CA

Sofia, Sofia-City, Bulgaria · On-site

Mid level$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: App User Acquisition, AppsFlyer, MMP, iOS Tracking, SKAN Reporting

Betty logoBetty

Referral Growth Manager | Betty CA

London, England, United Kingdom · On-site

Mid level$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: Referral Program Management, Growth Marketing, CRM Marketing, Lifecycle Marketing, Data Analysis

Betty logoBetty

Performance Marketer | Betty CA

London, England, United Kingdom · On-site

Mid level$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: User Acquisition, Performance Marketing, Paid Media, Campaign Optimization, Funnel Optimization

Betty logoBetty

Customer Success Representative | Betty CA

Toronto, Ontario, Canada · On-site

$55k–$60k/yr

Entry level$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: Customer Service, Email Support, Live Chat, Active Listening, Communication Skills

Betty logoBetty

CRO Manager | Betty CA

London, England, United Kingdom · On-site

Senior$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: Conversion Rate Optimization, A/B Testing, Multivariate Testing, Google Analytics, Tableau

Betty logoBetty

VIP Account Manager | Betty CA

Edmonton, Alberta, Canada · Remote OK

$85k–$100k/yr

Entry level$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: Account Management, VIP Relationship Management, Customer Experience, Sales Mindset, Communication Skills

Betty logoBetty

VIP Account Manager | Betty CA

Calgary, Alberta, Canada · Remote OK

$85k–$100k/yr

Entry level$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: Account Management, VIP Relationship Management, Customer Experience, Upselling, Player Reactivation

Betty logoBetty

VIP Account Manager | Betty CA

Edmonton, Alberta, Canada · Remote OK

$85k–$100k/yr

Entry level$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: Account Management, VIP Relationship Management, Customer Experience, Sales Mindset, Communication Skills

Betty logoBetty

VIP Account Manager | Betty CA

Edmonton, Alberta, Canada · Remote OK

$85k–$100k/yr

Entry level$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: Account Management, VIP Relationship Management, Customer Experience, Upselling, Player Reactivation

Betty logoBetty

Performance Marketer

Sofia, Sofia-City, Bulgaria · On-site

Mid level$11M raised

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commiss…

Skills: User Acquisition, Performance Marketing, Paid Media, Campaign Optimization, Funnel Optimization

Betty logo

App User Acquisition Manager | Betty CA

Betty

Sofia, Sofia-City, Bulgaria • On-site

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Mid level

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  • Full-time
  • Competitive Salary, Premium Health Insurance, Career And Skills Development Opportunities, Fun And Collaborative Team Environment, New Modern Office Space
  • Posted 2d ago
  • ~40 hrs/week

Responsibilities

The role involves executing and optimizing digital advertising campaigns across multiple platforms to drive user acquisition. It also requires collaborating with design teams to create high-performing creatives and reporting on campaign performance.

Requirements

Candidates need over 3 years of experience in app user acquisition with proficiency in AppsFlyer, GA4, and iOS tracking. A proven track record in performance marketing and fluency in English are essential.

Full job description

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

 

Our Values:

  • We are honest - we value honesty in all aspects.
  • Bring the Olives - we offer premium customer experience.
  • Think Big - we believe in always striving for more.

 

Key Responsibilities 

  • Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.
  • Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
  • Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
  • Develop expertise in the North American gambling market while collaborating with a diverse, cross-functional team.

Requirements: 

  • 3+ years of hands-on experience in app user acquisition.
  • Solid experience with AppsFlyer or another MMP, including app user reporting.
  • Strong understanding of iOS tracking, including SKAN reporting and handling non-consented users.
  • Experience with GA4: event setup, custom reports, and troubleshooting.
  • Excellent communication skills with the ability to work cross-functionally with various stakeholders.
  • A proven track record of executing performance marketing strategies that drive revenue growth.
  • Fluency in written and spoken English.
  • The ability to adapt quickly and perform well in a fast-paced environment.

Nice to have: 

  • Experience in the gambling or iGaming industry.
  • Familiarity with data visualization tools like Tableau or Power BI.

What we offer:

  • Competitive salary
  • Premium Health insurance
  • Career and skills development opportunities
  • Fun and collaborative team environment
  • New modern office space

Related keywords

App User AcquisitionAppsFlyerMMPSKANGA4Performance MarketingiGamingGambling MarketTableauPower BIDigital AdvertisingUser ReportingB2CNorth American Market

About Betty

LinkedInVisit site

Innovating at the intersection of real money online casino and casual mobile gaming

Industry
Entertainment Providers
Company size
201-500 employees
Founded
2022
Headquarters
New York, New York
LinkedIn followers
10,581
Total funding
$11M

Betty is building the next generation of casino entertainment. We operate at the intersection of real-money online casino, mobile gaming, and modern consumer entertainment, with a mission to build the most dominant and trusted casino brand group in the world. We believe the online casino industry is ready for reinvention. Too often, the player experience has been shaped by opaque mechanics and short-term thinking. Betty is changing that by building a new model for online casinos - one grounded in transparency, fairness, and world-class product design. Betty is not just a single casino. We are building a global casino brand by launching locally relevant casino operations across markets, all powered by a shared platform, technology stack, and operational expertise. Across product, technology, brand, growth, and gaming operations, our teams are working toward one ambition: redefining what a modern casino company looks like. A company of builders and operators focused on great products, real people, and a relentless commitment to the player experience.

Offices: New York, New York, US · Toronto, CA · Sofia , BG · London, GB

Media and EntertainmentGamingCasino
View all jobs at Betty

About Betty

LinkedInVisit site

Innovating at the intersection of real money online casino and casual mobile gaming

Industry
Entertainment Providers
Company size
201-500 employees
Founded
2022
Headquarters
New York, New York
LinkedIn followers
10,581
Total funding
$11M

Betty is building the next generation of casino entertainment. We operate at the intersection of real-money online casino, mobile gaming, and modern consumer entertainment, with a mission to build the most dominant and trusted casino brand group in the world. We believe the online casino industry is ready for reinvention. Too often, the player experience has been shaped by opaque mechanics and short-term thinking. Betty is changing that by building a new model for online casinos - one grounded in transparency, fairness, and world-class product design. Betty is not just a single casino. We are building a global casino brand by launching locally relevant casino operations across markets, all powered by a shared platform, technology stack, and operational expertise. Across product, technology, brand, growth, and gaming operations, our teams are working toward one ambition: redefining what a modern casino company looks like. A company of builders and operators focused on great products, real people, and a relentless commitment to the player experience.

Offices: New York, New York, US · Toronto, CA · Sofia , BG · London, GB

Media and EntertainmentGamingCasino
View all jobs at Betty

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