Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Media planning, Media buying, Budget management, Marketing strategy, Data analysis
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: PHP, Laravel, RESTful APIs, React, JavaScript
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: User Acceptance Testing, Market Research, Competitive Analysis, Data Analysis, Product Strategy
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Executive Administration, Travel Coordination, Event Planning, Stakeholder Management, Microsoft Office
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: User Acceptance Testing, Product Testing, Market Research, Competitive Analysis, Data Analysis
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: User Acceptance Testing, Product Testing, Market Research, Competitive Analysis, Data Analysis
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Sales, Marketing, Client Relationship Management, Negotiation, Digital Sales
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: AI-enabled Automation, User Acceptance Testing (UAT), Business Process Improvement, Data Analytics, Microsoft PowerPoint
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Content Development, Script Doctoring, Production Supervision, Post-Production Oversight, Story Commissioning
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Business Process Review, Data Analysis, Vendor Management, Budgeting, UAT
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Campaign Execution, Stakeholder Coordination, Reporting, Customer Communications, Data Management
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: TypeScript, JavaScript, Python, Java, REST APIs
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Azure Architecture, Microsoft 365, Azure OpenAI, Entra ID, Generative AI
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Campaign Management, Advertising Booking, Billing Cycle Management, Data Entry, SAP
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Machine Learning, Artificial Intelligence, Python, SQL, PySpark
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Azure AI Services, Microsoft 365 Copilot, Generative AI, Hybrid Identity Management, Azure Cloud Operations
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Lead Generation, Sales Execution, Revenue Generation, Client Relationship Management, Pipeline Management
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Client Relationship Management, Campaign Management, Budget Tracking, KPI Monitoring, Post Campaign Analysis
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Employee Engagement, Event Management, Project Management, Internal Communications, Content Creation
Kuala Lumpur, Malaysia · On-site
WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysi…
Skills: Contract Drafting, Legal Advisory, Compliance Management, Litigation Strategy, Due Diligence
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The role involves managing marketing budgets and media planning strategies to drive business growth and brand visibility. You will collaborate with cross-functional teams to execute go-to-market initiatives and monitor campaign performance for continuous improvement.
Candidates must hold a bachelor's degree in a relevant field and possess at least 3 years of experience in media planning or budget management. Strong analytical skills and proficiency in Microsoft Office tools are essential for this position.
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
This role sits at the intersection of business growth and brand building, translating marketing objectives into effective media and budget strategies that maximise impact. You'll help shape campaign plans, optimise budget investments, and ensure Astro remains visible and relevant in a competitive landscape.
Reporting to the AVP, Marketing Support, Budget & Media Planning, you'll work closely with stakeholders across MarComm, other business units within the company, Performance Media, Sales, and agency partners to bring campaigns to life. If you enjoy combining strategic thinking, data-driven decision-making, and cross-functional collaboration, this could be the role for you.
Support the alignment of stakeholders and partners in quarterly and campaign-specific budget and media planning, covering strategy development, implementation, and post-campaign/quarterly reconciliation.
Support the go-to-market (GTM) strategy for planned marketing campaigns, including ATL media planning across channels such as DOOH/OOH, radio, trade, and activations.
Collaborate closely with MarComm, Digital Performance, Trade, and Sales teams to develop budget and media strategies that align with business objectives and market opportunities.
Execute approved media plans and GTM initiatives that drive measurable business and marketing outcomes.
Identify and cultivate unique and strategic collaboration opportunities with media owners and agency partners.
Oversee campaign rollouts, monitor performance, capture key learnings, and implement continuous improvements to enhance efficiency and effectiveness.
Serve as the key point of contact and subject matter expert for budget and media planning across quarterly marketing campaigns (e.g., Astro Pay TV).
Bachelor's Degree in Marketing, Media, Business, Finance, or a related discipline.
Minimum 3 years of experience in media planning, media buying, marketing budget management, or a related field.
Strong written and verbal communication skills in English; proficiency in Bahasa Malaysia is an advantage.
Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
Strong analytical skills with the ability to evaluate campaign performance, interpret data, and generate actionable insights from post-campaign analyses.
Highly detail-oriented with a passion for working with numbers, identifying trends, and driving data-informed decisions.
Demonstrated ability to manage multiple stakeholders and work effectively across cross-functional teams.
Knowledge of ATL media channels, including OOH/DOOH, radio, trade marketing, and activations.
Experience in media buying, media planning, budget governance, process management, or GTM budget planning will be an added advantage.
Passion for the media, entertainment, music, lifestyle, or content industry is a plus.
It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.
At Astro Malaysia Holdings Berhad, we believe in the power of stories to bring people together. For decades, we have been at the heart of Malaysian homes, creating moments of joy, laughter and connection. Today, we are proud to serve 5.2 million homes—reaching 64% of Malaysian TV households—alongside 9,100 businesses, 16.2 million weekly audio listeners on FM and online, and 13.6 million monthly visitors across our digital platforms. For any customer service assistance, feel free to reach out to us via our official Astro Malaysia Facebook or @astroonline on X for the time being. We appreciate your patience and look forward to assisting you there.
Offices: All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, 57000, MY
At Astro Malaysia Holdings Berhad, we believe in the power of stories to bring people together. For decades, we have been at the heart of Malaysian homes, creating moments of joy, laughter and connection. Today, we are proud to serve 5.2 million homes—reaching 64% of Malaysian TV households—alongside 9,100 businesses, 16.2 million weekly audio listeners on FM and online, and 13.6 million monthly visitors across our digital platforms. For any customer service assistance, feel free to reach out to us via our official Astro Malaysia Facebook or @astroonline on X for the time being. We appreciate your patience and look forward to assisting you there.
Offices: All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, 57000, MY
