Toronto, Ontario, Canada · Hybrid
Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform. Designed for municipalities, community centers, nonprofits, businesses, and recreation organizations, Amilia S…
Skills: Go-to-Market Strategy, Product Positioning, Messaging, Customer Research, Competitive Analysis
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Lead the go-to-market strategy, positioning, and messaging for core product modules to drive adoption and value. Collaborate with product and sales teams while utilizing customer insights to influence the product roadmap.
Requires over 6 years of experience in Product Marketing, preferably within a SaaS or sales-led tech environment. A bachelor's degree in Marketing or Business is required, with a strong ability to synthesize complex data into actionable insights.
Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform. Designed for municipalities, community centers, nonprofits, businesses, and recreation organizations, Amilia SmartRec™ streamlines operations, optimizes facility management, and simplifies program and membership management.
Since 2009, Amilia has been on a mission to revolutionize how communities connect and participate in activities. By combining cutting-edge technology with deep industry expertise, the software empowers organizations to manage registrations, memberships, facilities, and finances more efficiently while enhancing community engagement.
Over 1,500 organizations across 6,600 locations in North America rely on Amilia to serve 4.5 million participants and process $750M in transactions annually.
Caring is at the core of Amilia’s culture: for customers, tailored products, and colleagues alike. Driven by an entrepreneurial spirit and a passion for innovation, this mindset shapes everything we do.
At Amilia, we build tech that powers recreation and community organizations — and we’re growing. We’re looking for a Product Marketing Manager to help us shape the narrative of our platform, drive adoption, and bring measurable value to our clients.
You’ll lead the go-to-market strategy and messaging for key modules, collaborating with product, sales, customer success, and marketing teams. You’ll connect deeply with customers through interviews and advisory groups, translate insights into compelling stories, and ensure every launch is impactful.
You’re a builder, a communicator, and a collaborator who loves turning customer pain points into product opportunity — and then telling that story in a way that lands.
Own positioning and messaging for core product areas, grounded in real customer pain points
Partner with Product Design and Marketing to "show" the value of the product
Plan and execute multi-channel launches (emails, in-product, social, decks, webinars, etc.)
Enable Sales and CS with messaging, competitive intel, and objection handling tools
Track the competition and highlight Amilia’s differentiators
Conduct interviews, research, and advisory groups to capture customer needs and feedback
Analyze product usage and translate insights into improved messaging and retention strategies
Build customer-facing materials that speak directly to real use cases and user personas
Work with Product Managers to validate and influence the roadmap with buyer and user insights
Support product discovery and beta phases with advisory group input
Help align product capabilities with GTM strategies and ensure clear internal communication
6+ years in Product Marketing, ideally in a SaaS or sales-led tech environment
Track record of successful GTM launches and cross-functional collaboration
Strong communicator with the ability to simplify and synthesize complex ideas into punchy messaging
Comfortable with enterprise customers — from interviews to advisory groups
Data-savvy and able to turn data into actionable insights
Bachelor's degree in Marketing, Business, or related field
Experience with accounting software is a plus
Experience in marketing technology partners (Ecosystem) is a plus
French fluency is an asset
A competitive and progressive salary;
A group RRSP employer contribution up to 5%;
A group insurance for you and your family as well as an Employee Assistance Program (EAP) and telemedicine;
A $750 wellness allowance per year;
The possibility of working in the office or at home, and up to 3 months abroad per year *conditions apply;
A strong work-life balance: flexible hours, 4 weeks' vacation and 8 sick days yearly, and year-round mini-Fridays;
Skill development opportunities through engaging workshops, communities of practice, trainings, access to Udemy and opportunities to attend conferences;
Companywide and team bonding activities to connect with your peers throughout the year and social activities to connect with your peers;
Weekly Bootcamp and Pilates classes for Amilians;
25% discount on annual membership for STM and EXO;
In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.
Amilia is committed to the principle of equal employment opportunity and encourages applications from women, members of visible minorities and ethnic groups, Indigenous Peoples, persons with disabilities, or any other status protected by the laws or regulations of the Province of Quebec. Amilia is committed to providing a work environment free of discrimination and harassment. Amilia's strength lies in the sum of the ideas and innovations shared by its diverse and inclusive teams.
Amilia makes selling activities and memberships easier for businesses, municipalities, and nonprofit organizations.
Amilia is a recreation and member management platform that makes selling activities and memberships easier for businesses, municipalities and nonprofit organizations. Its flagship tools for online registration, activity programming, memberships and facility access are seamlessly supported by integrated payment solutions. Since 2009, Amilia has been helping communities across North America build better member experiences with intuitive software backed by people who care about helping you make an impact.
Offices: 1751 Richardson St., Suite 3.105, Montreal, QC H3K 1G6, CA
Amilia makes selling activities and memberships easier for businesses, municipalities, and nonprofit organizations.
Amilia is a recreation and member management platform that makes selling activities and memberships easier for businesses, municipalities and nonprofit organizations. Its flagship tools for online registration, activity programming, memberships and facility access are seamlessly supported by integrated payment solutions. Since 2009, Amilia has been helping communities across North America build better member experiences with intuitive software backed by people who care about helping you make an impact.
Offices: 1751 Richardson St., Suite 3.105, Montreal, QC H3K 1G6, CA
