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Full-time
bachelor degree
Posted 8d ago
Apply by Aug 4
~40 hrs/week
Remote in North Carolina, United States, Ohio, United States
Responsibilities
The Community Liaison acts as the primary link between the hospital, the community, and referral agencies to drive service demand through ethical marketing and sales strategies. They are responsible for implementing strategic sales plans, managing assigned accounts, and educating healthcare professionals on the facility's clinical programs.
Requirements
Candidates must hold at least a bachelor's degree in a relevant field and possess 2+ years of healthcare marketing experience. The role requires a valid driver's license, excellent interpersonal skills, and the ability to travel up to 50% of the time.
Full job description
Responsibilities
This position will cover North Carolina and Ohio! Applicants must live in Charlottesville or Raleigh-Durham-Chapel Hill area.
The Community Liaison directly serves as the liaison between the facility, the community, and referring agencies. The Community Liaison is directly responsible for creating demand for Cumberland Hospital’s services through the effective application of ethical marketing principles and sales methods. The Community Liaison provides community education on the mission and goals of Cumberland Hospital by utilizing professional account management skills.
In collaboration with the Director of Business Development and Business Development Team, the Community Liaison presents a positive and professional public image of the facility within the community.
The Community Liaison is responsible for implementing Cumberland Hospital’s strategic sales plan, enhancing Cumberland Hospital’s brand/image, effectively managing their assigned territory and accounts, and works to achieve departmental and facility business development goals. The Community Liaison must be able to demonstrate tact, resourcefulness, patience, and dedication in a fast-paced environment.
Hours are based on departmental, and facility needs and may include day, evening, and weekend hours as well as overnight travel as directed by the Director of Business Development.
Essential Job Duties/Responsibilities:
Assists the Director of Business Development in developing and implementing a strategic plan to promote the services offered at Cumberland Hospital to all potential referral sources in a manner consistent with the mission and vision of the hospital.
Emphasizes consistent face-to-face contact through frequent travel (or by utilization of technology to combat unforeseen challenges) within an assigned geographic region to maintain a database of healthcare professionals. Effectively identify, establish & maintain rapport with potential and existing customers in the market. Carry out these tasks with the utmost professionalism in representing the mission and vision of the facility.
Plan and follow through on scheduled face to face calls, unscheduled drop-ins, consistent branding awareness (mailers, emails, phone calls), & strategic/geographic branding awareness campaigns.
Educates and communicates the hospital’s services, programs, and exclusive benefits.
Responsible for growing patient census by consistently exploring the development and identification of new referral sources. Providing opportunities to educate and build awareness of clinical services provided by Cumberland Hospital. Maintain and manage existing accounts, identifying referral source needs, and tailoring services to meet those needs. Implement a business plan that identifies who will be seen and the strategic importance associated. Identify potential customers that could benefit from the facility clinical programs. Obtain accurate and complete information about the customer. Prepares for pre-placement visits in a timely manner with follow through with referral source.
Use SWOT analysis to guide and determine strategy.
Include other outreach tactics such as community and client engagement, conferences, and tradeshows.
Implement the plan using effective time management.
Follow through with plan, update appropriately with obstacles and new opportunities.
Complete the plan in a timely, thorough manner each month.
Coordinates with the Director of Business Development on-going updates of the Referral Source Data Base. Obtain and provide management with up-to-date information about changes in the market, maintain point of contact and protocol systems for each account. Document database and UHS tracking tools with clear and concise details. Completes all required reports and requests for information in a timely manner. This includes, but is not limited to expense reports, weekly/monthly reports, and other reports as requested.
Coordinates with the Admissions Department efforts to follow up with all referral sources regarding referrals and admissions. Recognize and resolve barriers to admission and assist with the coordination of the referral-to-admission process.
Reference customer-oriented selling skills during the course of the marketing process. Effectively assess customer needs, overcome objectives, follow through with commitments and communicate positively.
Performs other duties as assigned/required by this position.
Qualifications
Qualifications: Skills, Knowledge and Abilities
Requires excellent interpersonal skills including the ability to communicate clearly and professionally both verbally and in writing; ability to work independently with minimum supervision. Requires the ability to think quickly in times of stress or crisis. Skills in public speaking and problem solving. First-class customer service skills
Education: Bachelor’s degree in Marketing/Public Relations/Business/Counseling, or a social science related field (minimum). Licensed Practical Nurse (LPN) or Registered Nurse (RN) preferred.
Experience: 2+ years in a related healthcare field. Medical and psychiatric health care marketing experience preferred. Five or more years of experience may be substituted for educational requirement.
Safety Requirements: Knowledge of and adherence to company safety practices.
Licensure: Must possess a valid driver’s license and maintain a good driving record (terms vary depending on state) of which license is held in).
Physical Requirements:
Must be able to operate a computer and review reports containing data with small print. To read and write proficiently in English. Must be able to speak clearly. Hearing and vision must be sufficient to perform the essential job functions. Must be able to travel daily (depending on assigned territory) via various methods of transportation (airplane, car, bus, metro etc.) sitting for long periods of time. Overnight travel up to 50% may be required. Must be able to occasionally lift 30 pounds and carry small objects. Incumbent will be standing, walking or driving 75%
EEO Statement:
All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success.
Notice:
At UHS and all subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates with matching skillset and experience with the best possible career at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail etc. If you feel suspicious of a job posting or job-related email, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449
Located in Aiken, South Carolina, which was named 2018’s “Best Small Town in the South” by Southern Living Magazine, Aiken Regional Medical Centers is a 273 licensed-bed acute care facility that offers a comprehensive range of specialties and services. Aiken Regional is dedicated to patient safety and providing quality healthcare services, many of which are recognized on a state, regional or national level including a Certified Primary Heart Attack Center, a Certified Primary Stroke Center and an Advanced Heart Failure Certification from The Joint Commission® and American Heart Association®.
Aiken Regional receives more than 42,000 emergency room visits, performs nearly 9,000 surgeries and delivers over 1,100 babies each year. More than 1,200 associates, a medical staff of more than 200 multi-specialty physicians, and a team of 230 volunteers keep the hospital going with their dedication to quality and excellence.
To learn more about Aiken Regional, visit aikenregional.com.
Aiken Regional Medical Centers is owned and operated by a subsidiary of one of the largest hospital companies in the nation, Universal Health Services, Inc., based in King of Prussia, PA, and is accredited by The Joint Commission and licensed by the State of South Carolina.
Social media accounts are managed by Marketing. We are unable to provide medical advice through social media. Please contact your physician, or in case of emergency, call 911. Although we do our best to respond to comments and messages, there may be a delay in response time, and we may not be able to respond due to the nature of the message.
Visit our website for language assistance, disability accommodations, the non-discrimination notice, Terms of Service and other disclaimers. Thank you.
Offices: 302 University Pkwy, Aiken, South Carolina 29801, US
Located in Aiken, South Carolina, which was named 2018’s “Best Small Town in the South” by Southern Living Magazine, Aiken Regional Medical Centers is a 273 licensed-bed acute care facility that offers a comprehensive range of specialties and services. Aiken Regional is dedicated to patient safety and providing quality healthcare services, many of which are recognized on a state, regional or national level including a Certified Primary Heart Attack Center, a Certified Primary Stroke Center and an Advanced Heart Failure Certification from The Joint Commission® and American Heart Association®.
Aiken Regional receives more than 42,000 emergency room visits, performs nearly 9,000 surgeries and delivers over 1,100 babies each year. More than 1,200 associates, a medical staff of more than 200 multi-specialty physicians, and a team of 230 volunteers keep the hospital going with their dedication to quality and excellence.
To learn more about Aiken Regional, visit aikenregional.com.
Aiken Regional Medical Centers is owned and operated by a subsidiary of one of the largest hospital companies in the nation, Universal Health Services, Inc., based in King of Prussia, PA, and is accredited by The Joint Commission and licensed by the State of South Carolina.
Social media accounts are managed by Marketing. We are unable to provide medical advice through social media. Please contact your physician, or in case of emergency, call 911. Although we do our best to respond to comments and messages, there may be a delay in response time, and we may not be able to respond due to the nature of the message.
Visit our website for language assistance, disability accommodations, the non-discrimination notice, Terms of Service and other disclaimers. Thank you.
Offices: 302 University Pkwy, Aiken, South Carolina 29801, US