ZK
Zach Kelly
Growth & Marketing Leader - Business / Brand Strategist | Integrated Marketer | Strategic Partnerships | Community Builder | Product Dev
About Zach
Zach is a full-stack business strategist, marketing executive and organizational leader with brand, product, performance and community building expertise. A creator, innovator and a problem solver, Zach is known for helping teams grow and excel by composing strategies that unite companies around a shared mission for success.
With client and consulting side experience across both B2C and B2B brands, Zach is an expert in understanding audiences and building omni-channel strategies that encompass paid, owned and earned engagement to drive measurable growth.
Zach has crafted and operationalized strategies for: Citi (Citi Bank, Citi Global Wealth, Citi Ventures), Amazon (Fire TV), Bank of America (BOA, Merrill Lynch Wealth Management, US Trust, Merrill Edge), Chello Bank, Cognizant Healthcare, TriZetto Provider Solutions, WarnerMedia (HBO, Sesame Street), The New York Yankees, Madison Square Garden, Unilever, P&G, IMG Worldwide, Crate & Barrel, Limelight Networks, Brown Jordan Furniture, The Atlantic Coast Conference, NYU Stern, IDB Bank, ValueLine Equity Research, Shift4 Payments, New Era, and IMG's Collegiate Marketing Program (Manhattan College, Queens College, University of Texas Arlington, University of Louisville, The Sun Belt Athletic Conference, The Big Sky Athletic Conference, The America East Conference, Northern Arizona University), among others.
Prior to working in strategy, Zach was in the Lehman Brothers Capital Markets Analyst Program, taught middle school English in the Bronx as a Teach for America Corps Member and played competitive soccer.
Integrated Marketing ● Digital Marketing ● Brand Strategy ● Product Marketing ● Community Building ● Growth Hacking ● Strategic Partnerships ● Partnership Development ● Brand Positioning ● Value Proposition ● Product Strategy ● Brand Management ● Financial Services ● FinTech ● Healthcare Industry ● HealthTech ● Go-to-Market Strategy ● Market Research ● Advertising & Comms Planning ● Global Marketing ● Performance Marketing ● Growth Marketing ● Audience Segmentation ● Competitive Analysis ● Tech Stack Composition ● Cross-Channel Analytics Analysis ● Wealth Management ● Investing ● Commercial & Consumer Banking ● Lending ● Asset Management ● Higher Education Marketing ● College & University Marketing ● Sports & Entertainment Marketing ● Public Speaking at Events & Conferences ● Content Strategy ● Social Media Strategy ● Team Leadership ● AI Marketing Automation ● AI Transformation ● New Business ● Business Development ● Customer Journey Mapping ● Focus Groups
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