
Lucas Bunzel
Product Marketing @ Scale AI
Updated 9 months ago
20+
Years Experience
23
Roles
29
Skills
2
Education
About
B2B/B2C product marketing leader with ten years of multidisciplinary experience across enterprise product marketing, strategic GTM initiatives, competitive intelligence, data analytics/insights and market research. Startup experience leading product marketing teams and customer marketing programs focused on land, expand, and retention sales motions for enterprise/high-growth segments in artificial intelligence and enterprise productivity software. Previously, I focused on helping clients measure, strengthen and showcase their brands through LinkedIn's suite of enterprise media products. Led new product and feature launches as the Product Marketing Lead for LinkedIn's Campaign Manager analytics, Landing Pages, Right-Rail ads, Talent Media, and emerging ad formats. Specialties: GTM strategy, technical thought leadership, sales enablement, data analysis/storytelling, VoF/VoC market research, product roadmap development, competitive intelligence, public speaking, project management. Interests: Triathlon, live music, open-water swimming, cycling/mountain biking, snowboarding, nordic/backcountry skiing, traveling, cooking and trying new ethnic cuisines.
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Experience (23 roles)
Principal, Product Marketing and Brand
CurrentAdvancing Frontier Model Evaluation Diagnosing AI: Advancing Interpretability and Evaluations
Director
CurrentSanta Clara Consulting Group · Freelance
Worked with early-stage AI startups (pre-seed and series A) to shape their product marketing strategies, including competitive messaging, GTM strategy, and sales enablement.
Product Marketing and Brand
Leading product marketing for Scale Generative AI Data Engine, SEAL Leaderboards, Evaluation Platform, autonomous vehicles and computer vision. Product manager for the development of Data Gallery, transforming customer discovery to an interactive experience to showcase Scale's GenAI Data Engine tha...
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Education (2)
Saint Francis High School
University of Wisconsin-Madison
Activities and societies: Men's Water Polo Team, Institute of Industrial Engineers (IIE), Sigma Chi Samsung Internet Of Things 101: Inside The Latest Trend In Higher Education
Skills (29)
Database
Other
Certifications (2)▼
LinkedIn Marketing Solutions Fundamentals
Conscious Business
Volunteer Experience (1)▼
Career Planning Volunteer
CurrentJobTrain
Apr 2016 - Present · 9 yrs 3 mos
Honors & Awards (2)▼
Dean's High Honor List
Issued by University of Wisconsin-Madison, Department of Industrial & Systems Engineering · May 2014
Eagle Scout
Issued by Boy Scouts of America · Jul 2008
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