Lucas Bunzel

Experience

1. 

   Full-time · 2 yrs

   • Principal, Product Marketing and Brand

     Mar 2025 - Present · 4 mos·San Francisco Bay Area·Current

     Advancing Frontier Model Evaluation Diagnosing AI: Advancing Interpretability and Evaluations

2. 

   Santa Clara Consulting Group · Freelance

   • Director

     Jan 2023 - Present · 2 yrs 6 mos·San Francisco Bay Area·Current

     Worked with early-stage AI startups (pre-seed and series A) to shape their product marketing strategies, including competitive messaging, GTM strategy, and sales enablement.

3. 

   Full-time · 2 yrs

   • Product Marketing and Brand

     Jul 2023 - Feb 2025 · 1 yr 8 mos·San Francisco Bay Area

     Leading product marketing for Scale Generative AI Data Engine, SEAL Leaderboards, Evaluation Platform, autonomous vehicles and computer vision. Product manager for the development of Data Gallery, transforming customer discovery to an interactive experience to showcase Scale's GenAI Data Engine that drove 300+% above-target engagement and secured XX deals across leading frontier labs Launched SEAL Leaderboards with robust, private datasets to benchmark frontier LLM capabilities, generating 1M+ views and recognition from leading AI researchers from each of the labs Launched Scale Evaluation platform to help frontier AI labs identify model weaknesses through sophisticated human evaluations, automated error discovery, and performance visualization Orchestrated NeurIPS, NVIDIA GTC, ICLR and Scale-hosted conference presence and technical enablement exceeding lead targets by 50%+ elevating Scale's position as a technical thought leader in AI frontier data and evals Developed Expert Match GTM strategy with sales enablement materials that equipped the team with positioning, messaging guidelines, and technical FAQs, enabling frontier labs to customize and scale human expertise based on project requirements Developed end-to-end sales enablement programs across GenAI, autonomous vehicle, and computer vision offerings, creating technical product positioning frameworks, scalable sales narratives, and metrics-driven tools that accelerated deal velocity and improved win rates Authored technical thought leadership content through blogs, press announcements, and white papers that established Scale as the frontier AI data and post-training leader Scale's SEAL Research Lab Launches Expert-Evaluated LLM Leaderboards Scale’s Series F: Expanding the Data Foundry for AI Scale Collaborates with NVIDIA to Power the Next Generation of LLMs with NeMo SteerLM

4. 

   Coda · Full-time

   • Product Marketing Lead

     Nov 2021 - 2023 · 1 yr 3 mos·San Francisco Bay Area

     Led a team of Product Marketing Managers and Business Marketing Associates to drive strategic GTM market programs and product marketing initiatives focused on landing, expanding, and retaining enterprise/growth accounts in a new market category. Built Coda’s first core narrative and aligned messaging/positioning to address key personas and core use cases through enablement, asset creation, and training roadmap for a 50+ person team inclusive of sales, customer success, sales engineering, and support. Developed a competitive intelligence program to address competition by defining positioning pillars across a diverse competitive peer set through landing pages, battle cards, talk tracks, and sales training. Conducted VoF and VoC research to inform feature launches inclusive of importers, integrations, and onboarding/ease-of-use features. Launched Coda’s tool consolidation program designed to help customers enhance, reduce, and replace tools to cut costs and drive greater operational efficiency across their business to navigate the macroeconomic headwinds. Led a cross-functional team to design messaging, landing pages and campaigns to drive land and expand sales motions. As part of a broader Customer Marketing strategy, recruited and designed Coda’s first Customer Advisory Board to build a community of executives across our top-priority customers to inform product strategy, accelerate adoption, share best practices, and evangelize Coda. Built Coda’s case study program to showcase the power of Coda through ROI-driven stories to priority customer segments and industries. Developed a repository of customer references and social proof to solidify presence across a broad set of software categories. Advisor to Growth Associate Program mentoring early-in-career professionals across a variety of GTM teams to develop core marketing competencies and guide career opportunities at Coda and beyond. Consolidate your tools with Coda Why teams choose Coda over Confluence Meet Coda

5. 

   6 yrs 5 mos

   • Senior Product Marketing Manager

     Sep 2021 - Nov 2021 · 3 mos

     Product Marketing Lead for LinkedIn's enterprise media products including Landing Pages, Right-rail ads, Talent Media and emerging ad formats. Partnering closely with Product, I lead research initiatives to define product requirements, design new customer experiences, and shape our product roadmap and enable advertisers and brand managers reach their objectives. Lead end-to-end GTM for all product launches including but not limited to external-facing Quarter Product Releases, YouTube video content, webinars, blog posts, sales narratives, internal facing training, customer case studies, and more. Built multiple PRDs to define the strategy for enabling proper intent-based reporting for a unique subset of LinkedIn's Campaign Manager advertisers and enable optimization and forecasting capabilities for various advertiser objectives. Product Marketing Lead for Landing Pages, enabling advertisers to reach, attract and convert leads at scale with a simple solution. Landing Pages are a native offering allowing marketers to address the full spectrum of marketing objectives with additional real-estate and storytelling capabilities to engage key audiences. Led the research workstream through VoF/VoC channels to define product requirements, conduct a beta and prepare for GA.

   • Product Marketing Manager, Marketing Solutions

     Apr 2021 - Sep 2021 · 6 mos

     Product Marketing Lead for Talent Brand/Media, Landing Pages and Right-Rail ads within LinkedIn's Marketing Solutions business.

6. 

   Accenture

   • IT Support Specialist

     Feb 2015 - May 2015 · 4 mos·San Francisco Bay Area

     • Contract work with Accenture at Stanford Health Care supporting the deployment of a large scale clinical laboratory system designed to interface with Epic electronic medical records (EMR) system • IT lead for department of cardiovascular surgery, cardiovascular medicine, general cardiology, and echo lab supporting doctors, nurses, and administrative staff • Collected end-user requirements for new point-of-concept desktop system images • Managed and configured hardware/software for all cardiovascular department contacts Meet Accenture

7. 

   Juniper Networks

   • Worldwide Field Operations Analyst Intern

     Jun 2014 - Nov 2014 · 6 mos·San Francisco Bay Area

     As an analyst on the Worldwide Go-to-Market team at Juniper Networks I had the opportunity to design and develop a business analytics and reporting tool capable of providing performance metrics for our sales organization. During this role, I found a strong passion for business intelligence and creating dashboards to visually represent the pulse of our business. During this role, I developed skills to leverage data to tell stories, shape strategic initiatives and improve operational efficiency. • Spearheaded the implementation of Worldwide Go-to-Market (WW GTM) Business Analytics and Reporting tool, providing performance metrics for 1000 Account Managers driving $5 Billion of revenue • Implemented a suite of QBR dashboards for analysis by theater, country, vertical, product family, and life cycle • Drove MicroStrategy software training initiatives across BUs through tutorials and process flow documentation • Performed validation of Juniper customer hierarchies incorporating internal & external data sources (SFDC, Oracle CRM, D&B) • Enriched and validated large data sets to improve content accuracy using database management tools • Managed and executed Siebel CRM updates to reflect current sales operations strategy Juniper Story: Best Work The Internship Program at Juniper Networks

8. 

   University of Wisconsin-Madison

   • Student Research Assistant

     Jan 2014 - May 2014 · 5 mos·Madison, Wisconsin

     Department of Industrial & Systems Engineering • Naturalistic Decision Making & Simulation Lab research assistant reporting to Dr. Chris Johnson • Engaged in research aiming to reverse dismal safety trend associated with weather-related flight accidents • Interacted with a FAA-approved, advanced aviation-training device (AATD), capable of producing high-fidelity, historically accurate, weather conditions. • Designed an experiment to confirm the existence of a theoretical gap in current aviation training procedures • Proposed continued research timeline to test a new hypothesis in pursuit of filling gaps in current flight training policy NDMSimLab, University of Wisconsin-Madison

9. 

   Rockwell Automation

   • Rockwell Production System Intern

     Jun 2013 - Aug 2013 · 3 mos·Mequon, WI

     • Rockwell Production System (RPS) Team member driving production & process excellence within Mequon, Wisconsin manufacturing plant • Implemented 5 electronic short-interval production charts (e-SIP) to track hourly production progress and identify wastes • Utilized lean manufacturing tools including production quality charts to drive continuous improvement •Performed capacity analysis to assign challenging, yet attainable production goals for each production line • Compiled and reported Overall Equipment Effectiveness (OEE) metric for global RPS monthly meetings • Managed and implemented 6 production improvement initiatives modeled after the Toyota Production System (TPS) across 8 different production lines • Improved Global RPS Assessment score from level 1 to 3 for each of the 6 RPS elements • Supported the Component Standardization Team’s global initiatives centralized around improving quality through the reduction of human error opportunities on the production floor • Co-Author of Typing & Reading Barcode section of Global Component Standardization Playbook This is Rockwell Automation

10. 

    Ecolab

    • Industrial Engineering Co-op

      Jan 2013 - Jun 2013 · 6 mos·Houston, Texas Area

      • Project Manager for the design and construction of a new Inbound Raw Material Dock •Spearheaded the initial designs of a new finished goods warehouse, implementing lean principles and warehouse layout optimization tools •Directed, filmed, and edited a 30 minute training film for preparing products for shipment •Completed plant wide audit of Intrinsically-Safe Junction boxes to accommodate future installments of instrumentation and equipment • Identified various improvement opportunities within the Material Control Department and organized 3 Kaizen Events • Through the execution of Kaizen Event action items, provided $80,000/year in calculated cost avoidances • Realigned job functions and prioritization of daily tasks of plant contractor position • Trained new Industrial Engineer Co-op on job duties and responsibilities with ongoing projects Our Purpose & Values Epic - Ecolab

11. 

    Rockwell Automation

    • Data Analysis Intern

      May 2012 - Dec 2012 · 8 mos·Milwaukee, Wisconsin

      Global Integrated Proposal & Estimating (iPE) Team Member • Participated in analysis of internal cost estimating software, optimizing user interface • Collected global end-user data to support training document revisions • Updated and aligned current global iPE Training Documents in new RA 2013 template format, including Visio Process Flows • Assisted creation of User-Profile Access requirements for Quote Tool/Database • Co-created a SharePoint website for all iPE related activity to support 3,000 global team members

12. 

    University of Wisconsin-Madison Department of Biochemistry

    • IT Support Technician

      Aug 2011 - May 2012 · 10 mos·Madison, Wisconsin

      • Responsible for supporting departmental computer equipment including desktop computers, laptops, printers, wireless network, and file servers • Assisted installment of departmental server room with over 50 servers in new Biochemistry building

13. U

    University of Wisconsin-Madison School of Nursing

    • IT Support Technician

      Jan 2011 - Sep 2011 · 9 mos·Madison, Wisconsin

      •Provided technical support for hardware, software, network, and printer problems. •Content manager on School of Nursing website and LocalNet •Created a database for all student checkout equipment using Track'em 3 and Microsoft Access •Created/updated a Microsoft Access database for all departmental computers •Responsible for large data transfers on various storage mediums •Responsible for degaussing magnetic data storage on confidential files

14. H

    HyCite Corporation

    • Marketing and Sales Intern

      May 2010 - Aug 2010 · 4 mos

      • Involved in client development and sales for line of premium consumer products • Developed marketing programs to support sales

15. 

    NVIDIA

    • Hardware and Software Support Intern

      2008 - 2009 · 1 yr·Santa Clara, CA

      • Responsible for benchmark testing program comparing Nvidia and Intel graphic chip capabilities to shape Developer Relations initiatives. • Utilized a range of graphic applications to determine qualitative and quantitative comparisons. • Tested Games and Futuremark benchmarks • Compiled a detailed report of test findings and results • Presentation was made to upper management and used in determining strategic plans relative to competitive products.

    • Developer Relations Intern

      2006 - 2007 · 1 yr·Santa Clara, CA

      • Built and configured systems for Nvidia Enthusiasts and Developers. • Organized global campaign involving T-Shirt and poster distribution to end-users and business partners. • Responsible for updating and maintaining company website, Nzone.com, using EM3 Web Content Management program. • Involved with significant re-work of Nzone.com to support new branding program. Edited and constructed game banners using Photoshop

Education

1. 
   Saint Francis High School
2. 
   University of Wisconsin-MadisonBachelor of Science (B.S.), Industrial Engineering

   Activities and societies: Men's Water Polo Team, Institute of Industrial Engineers (IIE), Sigma Chi Samsung Internet Of Things 101: Inside The Latest Trend In Higher Education

Skills

Frequently asked

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